In marketing, what is fragrance marketing?

Perfume marketing has been widely used in hotels, shopping centers, entertainment places, jewelry, clothing, commercial real estate, home, car 4S shops and other industries. Combine product attributes, product selection and trial with perfume marketing. Some merchants promote consumers' desire to buy by optimizing the fragrance of their products. For example, adding the fragrance of fruits and flowers to daily skin care products can induce consumers' special emotional state. Starbucks, which is famous for its experiential marketing, is almost demanding on the taste and aroma of coffee. Starbucks employees are not allowed to use perfume at work. The only thing floating in the air is the pure coffee fragrance, which is far better than the memories brought to consumers by other fragrances and has become Starbucks' unique brand culture. Even mobile phone manufacturers can make full use of olfactory marketing.