Traditional Culture Encyclopedia - Hotel franchise - Psychological expression of color
Psychological expression of color
① Red. Represents colors-pure red, blue red, brown red, wine red and coral red. Red is the color of passion, which reminds people of blood and fire. When red and white are mixed together, they will show the taste of sweetness, happiness and love; When red and black are mixed and mixed, it embodies feminine taste and classical taste; Bright red represents men's strength, expressing rights and conquest.
② orange. Represents colors-golden orange, pumpkin color, apricot color, orange color and egg color. The color impression of optimists will bring us a feeling of happiness and freedom, and it is also the favorite color of fast food restaurants or sports venues. When orange shows a strong dark tone, it will have a warm and gorgeous color feeling, and when it continues to darken, it will show a simple and natural mature tone.
③ yellow. Represents colors-banana yellow, lemon yellow, daffodil yellow, light blue yellow and golden yellow. Easy colors have the rhythm of youth, no burden, freedom and no aggression. In social situations, we call it communicative color, which is easy to attract others' love and attention. When yellow is lighter, it is cool, but when it is darker or thicker, it is warm.
④ green. Represents green, bud, yellow-green, spruce green and olive green with positive colors. Warm green is a lively color, reminiscent of spring, grass and aerobic air, which helps to relieve stress. After mixing with gray, it shows the charm of quiet classical style. Cool green will be clean, cultural and refreshing because it is mixed with blue; Mixed with black and green, people have bitter and rotten associations.
① Red. Represents colors-pure red, blue red, brown red, wine red and coral red. Red is the color of passion, which reminds people of blood and fire. When red and white are mixed together, they will show the taste of sweetness, happiness and love; When red and black are mixed and mixed, it embodies feminine taste and classical taste; Bright red represents men's strength, expressing rights and conquest.
Color rules! Psychological association of different colors
② orange. Represents colors-golden orange, pumpkin color, apricot color, orange color and egg color. The color impression of optimists will bring us a feeling of happiness and freedom, and it is also the favorite color of fast food restaurants or sports venues. When orange shows a strong dark tone, it will have a warm and gorgeous color feeling, and when it continues to darken, it will show a simple and natural mature tone.
Color rules! Psychological association of different colors
③ yellow. Represents colors-banana yellow, lemon yellow, daffodil yellow, light blue yellow and golden yellow. Easy colors have the rhythm of youth, no burden, freedom and no aggression. In social situations, we call it communicative color, which is easy to attract others' love and attention. When yellow is lighter, it is cool, but when it is darker or thicker, it is warm.
Color rules! Psychological association of different colors
④ green. Represents green, bud, yellow-green, spruce green and olive green with positive colors. Warm green is a lively color, reminiscent of spring, grass and aerobic air, which helps to relieve stress. After mixing with gray, it shows the charm of quiet classical style. Cool green will be clean, cultural and refreshing because it is mixed with blue; Mixed with black and green, people have bitter and rotten associations.
Color rules! Psychological association of different colors
⑤ blue. Representative colors-Chinese blue, sky blue, cobalt blue, navy blue and Kong Quelan. Blue is a color with professional image, which gives people a sense of competence, ideal and loyalty, and is full of intellectual charm. When white and blue are mixed together, it is both relaxed and full of fantasy. When blue is dark, it gives people the impression that it is hard and cold, which can reflect a conservative sense of authority.
Color rules! Psychological association of different colors
6 purple. Representative colors-purple Roland, grape purple, lavender, plum and eggplant. Purple is the fusion of two poles (red and blue), which is very imaginative and expresses women's feelings. Purple is very gorgeous and charming when it is pure. Lavender is lyrical, elegant and gentle, with a faint fragrance like lilac.
1 black. Black is a color with infinite mystery and ductility, and bright black reflects the impression of nobility and assets; Dark black reflects simplicity and design.
② Gray. Representative colors-silver gray, mouse gray, ice gray, cement gray and charcoal gray. The light gray tone is gentle and delicate; Medium gray, modern; Dark gray is firm, stable and compact. Any color fades, it will form a unique gray tone, showing a unique style and realm.
③ white. Represents color-white, milky white, ivory white, oyster white. White is the sum of spectra, which symbolizes that light is the favorite color of most people; There is a feeling of purity, cleanliness and spotless.
4 pink. Representative colors-cherry blossom color, water pink, peach powder, rose powder and salmon meat powder. Romantic and warm colors. Represents the gentleness, kindness, sweetness and elegance of women. Because of its delicate color feeling, the texture will be very delicate, and it is often used in the internal and external packaging of baby products and cosmetics. Pink also conveys an overly sweet dream feeling.
⑤ blue. Representative colors-Chinese blue, sky blue, cobalt blue, navy blue and Kong Quelan. Blue is a color with professional image, which gives people a sense of competence, ideal and loyalty, and is full of intellectual charm. When white and blue are mixed together, it is both relaxed and full of fantasy. When blue is dark, it gives people the impression that it is hard and cold, which can reflect a conservative sense of authority.
6 purple. Representative colors-purple Roland, grape purple, lavender, plum and eggplant. Purple is the fusion of two poles (red and blue), which is very imaginative and expresses women's feelings. Purple is very gorgeous and charming when it is pure. Lavender is lyrical, elegant and gentle, with a faint fragrance like lilac.
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