What are the main characteristics of a qualified hotel public relations practitioner?

Develop and utilize talents and stimulate employee enthusiasm.

People are the creators of social wealth and the most active and active factor in production and business activities. All managements of the hotel are centered around economic benefits and business activities. Employees are the main body in creating the hotel's interests through their labor and provision of excellent services during the production process. Therefore, the hotel's talent training must always adhere to the principle of "people-oriented, employees first", regard employee team building as the focus of all hotel work, and select outstanding talents from employees as the quasi-echelon of the management team. In the face of frequent talent exchanges, Today, hotel management cadres are replaced and moved around, and the "metabolism" is carried out in an orderly manner. This is conducive to talent training, the replacement of old and new, and can give full play to the initiative, enthusiasm and creativity of employees, so that employees can see that there is development. hope, a platform for their own development, a stable working environment, a radiant spirit, and high enthusiasm for work. In this way, the talent resources for enterprise development can be continuously enriched and strengthened, and public visibility and influence will be significantly improved, which is conducive to the long-term and stable development of the hotel.

The image of a hotel is gradually established during the development process of the hotel through the management of all aspects of the hotel and the production and operation process. It is conceivable that a hotel without an image in the public mind cannot survive. The image of a hotel is achieved by employees through the correct management of the organization. The hotel's selection and training of talents is an important management task for the adjustment of internal relationships in the hotel. The methods are through on-the-job training, overseas study, practical assessment, job rotation, job-changing exercises, establishment of business backbone performance files, moral examination, and quality test. and other specific measures, conduct comprehensive training for business backbones in a focused, planned and hierarchical manner to continuously improve their management capabilities, improve their business level and develop good habits of professional ethics, so as to prepare sufficient human resources for the long-term and stable development of the hotel.

In short, the hotel needs to have luxurious and comfortable hardware facilities, and at the same time do a good job in software management, employee education and training, and the sublimation of employees' spiritual thoughts, which can become the key to the development and long-term prosperity of the hotel. It is the fundamental guarantee for the hotel's corporate culture and becomes a link and bridge to communicate with the public. It is also the embodiment of the hotel's corporate culture.