Traditional Culture Encyclopedia - Hotel franchise - What are the profit models of enterprises?
What are the profit models of enterprises?
1. Optimal component system mode For many enterprises, their production and sales systems are divided into several subsystems, and each subsystem has completely different profitability. On the premise of maintaining the full competition of subsystems in low-profit areas, participating in the business of subsystems in high-profit areas as much as possible will greatly improve the profitability of enterprises. \x0d\ For example, if a real estate developer invests 65.438+50 billion yuan in a project, the general profit rate is about 65.438+00%, that is, 65.438+50 billion yuan. Their own investment in the first project may be only 50 million yuan, and the rest of the funds are settled by mortgage, and the profit rate is as high as 300%. This is a high-profit area of the real estate industry. \x0d\ 2。 The profit multiplier model is a powerful profit machine for companies with strong consumer entertainment brands. Once a brand is established with huge investment, consumers will identify with the brand on a series of products. Enterprises can profit repeatedly from a product, product image, trademark or different forms of services. \x0d\ 3。 The mode of possession of scarce resources includes capital, land, rare things, projects with high entry threshold, talents with special abilities and so on. Things are scarce, and when enterprises master scarce resources, they master the sources of profits. The premise of resource possession here is not to discuss the monopoly of government resources under the condition of full market competition. \x0d\ 4。 The regional leading model is not suitable for every enterprise to be a national or even global enterprise. When the earth suffered a disaster, giant dinosaurs were the first animals to go extinct, while small lizards survived to this day. \x0d\ What most enterprises may do is to gain a leading position in a regional market. As the saying goes, a dragon can't make a local strongman. On the one hand, it can resist strong enemies and protect the cities in the base areas; On the one hand, it can achieve higher profit rate than dinosaur enterprises. Because the transportation and sales costs of national enterprises are much higher than those of regional enterprises. \x0d\ Of course, we don't advocate that after the base area is solid, we should lose our enterprising spirit and make the next market in a down-to-earth manner. \x0d\ 5。 Basic product mode: The manufacturer first introduces an extensible basic product, and in the future use, it has to cooperate with the follow-up products to play a role. After purchasing the basic product, users have to buy its follow-up products for a long time. The sales volume and profit of the basic product may not be high, but the profit of its follow-up products is stable and attractive \x0d\ 6. Specialized profit model Specialized manufacturers are profitable because of their low cost, high quality, excellent reputation, short sales cycle and higher efficiency in the use of funds. \x0d\ 7。 Customer discovery mode/customer solution mode Enterprises adopting this mode will invest huge sums of money in advance to understand the business characteristics of customers, and then design products that can meet their business needs; Or understand how their customers buy and use products, and then find ways to help customers overcome the difficulties and inconveniences they encounter. It takes time and effort to complete this process. Customers discovered in the early stage will bring rich profit returns to the company in the future, and the cost of maintaining customer relations in the later stage is low, while customer loyalty is extremely high. \x0d\ 8。 Distribution board mode In some markets, many suppliers and many customers have transactions, and the transaction cost of both parties is very high. This will lead to the emergence of a high-value intermediary business. The function of this kind of business is similar to the switchboard, and its function is to build a communication channel or trading platform between different suppliers and customers, thus reducing the transaction cost of buyers and sellers. Enterprises that provide intermediary business will get higher returns. \x0d\ This model is widely used in department store circulation, exhibition, travel agency, star brokerage and other fields \x0d\ 9, industry standard model 10, raw material control model1,speed innovation model 12, unique product model1.
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