On May Day, hotel takeout orders increased 2 times, and farm food increased 11 times?

Yes, the holiday "accident" allows young people to live a more regular life of "extra meals". The Ele.me report found that consumers' demand for takeaways for lunch and dinner dropped slightly compared with before the holiday. On the contrary, demand for breakfast (5-7pm) and late-night snacks after 22pm increased significantly.

Among them, the demand for breakfast and late-night snacks in hotels and scenic spots has the strongest growth. From the travel tips posted by netizens, we can also find that it is very important to "eat well, get up early, and avoid crowds." When you are tired at night, you can go back to the hotel and place an order for city specialties through Ele.me. This can also allow your body to rest early without delaying the enjoyment of delicious food.

Affected by the preferences of out-of-town tourists and temporary travel needs, Ele.me data shows that during the May Day period this year, farm food takeout increased 11 times, and temporary takeout demand for maternal and infant supplies, medicines, daily necessities, etc., and Orders for popular late-night snacks such as crayfish and snail noodles also increased by more than 2 times.

Take tourists as an example. Their favorite takeaway items at hotels include breakfast such as coffee, porridge, and fried pancakes, as well as late-night snacks such as barbecue, snail noodles, and milk tea. At the same time, cold medicines, stomach and digestive tablets, gastrointestinal medicines and band-aids are also the most commonly purchased medicines for takeaway when they go out.

Holiday consumption is booming, and offline entertainment transactions have increased 10 times:

Beiqing-Beijing Toutiao reporter learned that during the May Day holiday, the "explosive recovery" of consumption was also Reflected offline. Ele.me data shows that since the May Day holiday this year, offline life service consumption has increased nearly 4 times year-on-year and more than 2 times month-on-month. Among them, the consumption of entertainment items increased by more than 10 times year-on-year and nearly 3 times month-on-month. In terms of offline consumption enthusiasm, the top five cities are Shanghai, Hangzhou, Beijing, Shenzhen and Guangzhou.

This year’s May 1st, the Ele.me platform participated in the Shanghai May 5th Shopping Festival for the second time. It has united 60,000 Shanghai-style high-quality brands and accumulated subsidies of more than 2 billion yuan to create a "city-wide participation" in Shanghai. New Shanghai Lifestyle Festival". Within two months, it has linked up with 55 business districts in nine major urban areas in Shanghai to provide carnival discounts covering the whole city, such as "Shanghai-style customized red envelopes" consumption spree, 5.5 yuan afternoon tea hot products, 0 yuan delivery, etc.

The holiday consumption enthusiasm is obvious. Only during the "Hi Shopping Shanghai" 2021 May 5th Shopping Festival 4-hour party on the evening of May 1st, Shanghai consumers placed orders on Ele.me for an appointment. 50,000 portions of barbecue and nearly 20,000 portions of crayfish as a late-night snack. The milk tea takeout delivered from the Ele.me platform that night was as high as 15 Oriental Pearl Towers when stacked end to end.

The above content refers to Qingtong’s perspective - Ele.me released the May Day consumption report: takeaway sales are the highest in five years and hotel orders have tripled