Traditional Culture Encyclopedia - Hotel franchise - As a giant hotel, why has the occupancy rate been low?
As a giant hotel, why has the occupancy rate been low?
As a giant hotel, Jinmao Hotel has always had a low occupancy rate, sometimes causing losses. So, what are the specific reasons for this phenomenon? Let's analyze it in detail. Due to the epidemic in the first half of the year, some exhibitions or other commercial activities were postponed or cancelled, which seriously affected the occupancy rate and utilization rate of Jinmao Hotel. Because Jinmao Hotel is a high-end hotel, it mainly relies on some commercial activities to improve the occupancy rate. Due to the epidemic, these commercial activities were cancelled, which correspondingly reduced the hotel occupancy rate. Moreover, due to the epidemic in the first half of the year, the occupancy rate of all hotels has been very low, and even the fear of the spread of the epidemic has led to the closure of hotels. But now the epidemic situation has improved, and the hotel occupancy rate should increase, but the occupancy rate of Jinmao Hotel is still low. This is mainly because the epidemic situation has improved and many industries have resumed work, but parties are still not allowed. Rich people are working, but people without money can't afford to stay in such hotels, resulting in the so-called high. Being a giant hotel does not mean that the income will be high, and the low occupancy rate will lead to the loss of his store. Although it is well known that it is very suitable for the gathering of rich and powerful people, today's society advocates thrift and rejects corruption. Therefore, in order to avoid suspicion, people in hotels like this will reduce the gathering of these places, and this hotel belongs to a high-consumption area, which ordinary people can't afford. So compared with some cheap hotels, their occupancy rate will be higher. Therefore, even if the epidemic situation has improved, the hotel market is on the rise. Such a giant hotel is still in the cold winter, because people's requirements for living are getting lower and lower, and the principle of convenience is implemented, which is one of the reasons for the low occupancy rate of Jinmao Hotel as a giant hotel.
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