Wenzhou Nan Cunhui's Entrepreneurship Story

Wenzhou Nan Cunhui's Entrepreneurship Story

Lead: Entrepreneurial stories are not only about the experience of entrepreneurs, but also about the skills, experiences and ideas in entrepreneurship, so that latecomers can learn from them and combine or learn from them according to their own conditions to achieve entrepreneurial goals. The following is my carefully arranged entrepreneurial story about Wenzhou Nan Cunhui. Welcome to share.

A strict father will not let his son relax.

Nan Cunhui's father, Nan Xiangxi, 1930, is from Dianhou Village, huanghua town, Yueqing. After several migrations, he settled in Shangyuan Village, Liushi Town. His main business is agriculture, and his sideline is repairing shoes.

Perhaps it is a character honed in hardships. South and west Hunan are very strict with their children, especially their eldest son, Nan Cunhui. When Nan Cunhui graduated from junior high school at the age of 65,438+03, Nan Xiangxi was injured in a collective labor and was unable to work in the fields for a while. Nan Cunhui dropped out of school to support his family and walked the streets with his father's burden of repairing shoes. At first, Nan Cunhui felt embarrassed to meet his classmates and acquaintances, and he was under great ideological pressure. He once told his father that he wanted to go back to work in the farmland, but his father strongly disagreed. He said that being too relaxed will kill a person's fighting spirit.

One cold winter, Nan Cunhui and his father were mending shoes in the street. The awl for repairing shoes plunged into Nan Cunhui's finger. He trembled with pain and asked his father what to do. Father looked at him and told him to close his eyes and turn away. He thought his father had a good idea and did it. Unexpectedly, my father suddenly pulled out the awl and tied it with a thread, telling him to continue working.

Nan Cunhui said: "It was my father's sternness that made me hone in a difficult environment and defeated vanity."

Give up half a bedroom as a workshop.

It is said that parents are children's first teachers. For Nan Cunhui, his father was also his first teacher in business-

Nanxiangxi is very polite to all guests, no matter who they are, whether their shoes are dirty or clean, they all treat them with courtesy. After Nan Cunhui began to repair shoes, what his father said to him the most was "sincerity".

Nanxiangxi often tells his son that "cowhide writers are honest", which means that if you don't keep your word, it is useless to carve it on cowhide.

Although Nan Xiangxi didn't go to any school, he taught Nan Cunhui a lot of business principles in his life. When I was a child, selling bran made Nan Cunhui know what "a penny gets a share" and understood that production and operation should pay attention to quality.

In addition to teaching, Nanxiangxi also tried his best to help his son at the beginning of his business. Nan Cunhui couldn't afford to build a factory at the beginning of his business, and Nan Xiangxi took the initiative to vacate a room at home as a workshop. Later, one room was not enough, and the old couple lived in half of the rooms. The kitchen and kitchenware at home were also "confiscated" The old man didn't complain at all, and accompanied his son to endure all kinds of hardships in the primitive accumulation period.

Help the company manage waste products when conditions are good.

When Nan Cunhui's career entered a good development track, his family conditions were better, but Nan Cunhui was still busy. Even if the living conditions are good, the old people's habit of working hard has not changed. Some employees said that when he got off work, he often saw the old man carrying a steelyard to weigh waste newspapers, cartons and other waste products, and he was so busy that he was sweating.

However, seeing that there were no recreational facilities in the village, Nanxiangxi took out all his savings and built a village activity center of more than 3,000 square meters with the support of his two sons. This project is regarded as a model project of local new rural construction.

In his later years, his children bought Nanxiang Xi a car and hired a driver. Every morning, he always goes to the company's new industrial park, which is more than 0/0 kilometers away from his residence/kloc-0, to see whether the park is clean and tidy and whether there are any safety hazards. If he finds anything "not pleasing to the eye", he will raise it in time. At that time, Nan Cunhui's brothers and sisters always laughed and said that there was a father in the company, that is, there was a free "senior consultant".

Strict father made strict father.

Father's vision of Nan Cunhui also affects his way of educating his children.

When Nan Cunhui's children were young, they once celebrated their birthdays and proposed to treat them in a hotel like other students, which was severely criticized by Nan Cunhui. Finally, according to the custom of his hometown, he cooked a bowl of "longevity noodles" for his children.

Someone once asked Nan Cunhui why ordinary families have the idea of celebrating their children's birthdays grandly. Nan Cunhui firmly replied: "Being a good father is more important than being the richest man. Never let your son live an easy life just because he has made money. The most important thing parents give their children is a thinking head, a pair of eyes that can distinguish right from wrong and a pair of hardworking hands. "

Later, when the children went abroad to study, Nan Cunhui only provided tuition and basic living expenses, and encouraged them to work in their spare time to earn money. Every holiday, when his son returned to Wenzhou, he asked his son to be anonymous, put on work clothes, work in the workshop of Zheng Tai Company, and eat and work with the workers.

One summer vacation, the child came back from America and met an old man on the plane. He offered to carry luggage and backpacks for the elderly. The old man saw that he was very honest and diligent. When he left, he handed him a business card to welcome him to work in his factory after graduating from college. It turns out that this elder is the boss of a Taiwan-funded enterprise in Guangdong.

Nan Cunhui said: "I am very pleased with the growth of my children, all of which are inspired by my father."

It was proposed to set up an "entrepreneur fund"

Many people care about how much wealth Nan Cunhui will leave to his children. It was once rumored on the Internet that Nan Cunhui wanted to set up a "black sheep fund". In this regard, Nan Cunhui once explained: "At the CEO Roundtable of Zhejiang Private Enterprises held on April 18, 2004, everyone was talking about the successor of private enterprises. I said that I seldom thought about this problem in the past, because I was not very old myself, as if the problem was not so urgent. But not long ago, I accidentally saw the children of several company executives playing games together. This says what my dad is, so where should I be, and that says what my dad is, so where should I be. Although it was a childish and casual game played by children, it touched me. I am thinking, if education is not strengthened and there is no corresponding system constraint, these children will come to the company in the future to compete for power not according to their ability, but according to the size of their parents' positions or the number of shares. What should we do? Then we had a high-level meeting together. I said that when our children grow up, they will not work in the company in principle, but work hard in the society first. If practice proves that they are capable and willing to inherit their parents' career, they can be hired by the company according to procedures and placed in suitable positions. At that time, some shareholders suggested that what if the children really couldn't survive outside and the company couldn't get in? I said, can we consider setting up a fund, funded by our original shareholders, and inviting experts to take care of it, so as to help those children who lack business ability? In this way, even if we are too old to work, we will not worry about the life of the next generation. Because the funds were raised by the original shareholders, my idea at that time was called' entrepreneur fund'. However, some media may find this topic very sensitive and interesting. In order to attract attention and expand the influence of the article, it is reported that it is called the' black sheep fund'.

Nan Cunhui said: "I often tell my children that I may not have much money left for you. What I give you is your parents' precious entrepreneurial spirit, the spirit of hard struggle, and the good education for you now, so that you can gain the ability to learn. "

A difficult start

1984, Nan Cunhui found that the market prospect of low-voltage electrical appliances industry is great, but it is not enough to rely on personal strength, let alone a small facade. At this time, his primary school classmate Hu Chengzhong found him and wanted to set up a factory in partnership with him, so Nan Cunhui and Hu Chengzhong invested 50,000 yuan to set up "Refined Kai Guanchang".

This refined Kai Guanchang is the predecessor of Zhengtai and Delixi Electric. Hu Chengzhong is now the chairman of Delixi Group.

"It was actually very difficult to start a factory at first, because I didn't know anything. I don't know technology, I don't know quality, I don't know where the market is. Without equipment, technology, people and funds, everything is difficult at the beginning and nerve-racking. " Nan Cunhui recalled.

When he first started his business, Nan Cunhui made a big fuss about the word "borrowing", inviting talents, borrowing brains and using other people's equipment to produce his own products. At that time, he was technically dependent on Shanghai, so Nan Cunhui invited several engineers to guide him. Kai Guanchang is developing slowly.

Since it has developed, why are there Chint and Delixi?

"Some people say that private enterprises have to go through three levels when they are sad, namely, dividing bank salaries, ranking seats, and taking turns in honor and disgrace. At first, this problem was not obvious, but after the enterprise became famous, in order to encourage economic development, the local government gave the enterprise leaders an advanced evaluation and a reward. This enterprise is run by two people. Who should I give it to? " Nan Cunhui said with a smile, "So from the beginning, we came up with the idea of' the factory directors take turns to do it'. I will be the factory director this year, and you will be the legal representative. Next year, you will be the factory director and I will be the legal representative. These problems have been well solved. "

Until 1990, "refined Kai Guanchang" was divided into two workshops, with total assets of about 2 million and output value of100000. Both sides also have relatives and friends in the management, and Nan Cunhui and Hu Chengzhong began to have occasional disputes on some business decision-making issues. So they split up.

Zheng Tai came out.

What will happen if Nan Cunhui and Hu Chengzhong are not separated? Nan Cunhui said with a smile: "That's hard to say." But in fact, despite the separation, Zheng Taihe and Delixi are still inseparable because they are the strongest competitors in the industry. Now, these two giants have become one of the best private enterprises in China with assets exceeding 10 billion.

After breaking up, Nan Cunhui and several relatives set up a family business. 199 1 year, he took some of them out and set up a Sino-foreign joint venture, and the name "Zheng Tai" came out.

Regarding the origin of Zheng Tai's name, Nan Cunhui said: "When the oil refinery was separated in 199 1, the disorderly competition among electrical enterprises in Liushi was serious. There are licenses without licenses, good quality and poor quality are mixed together, and some people do not play cards according to common sense, which makes the market very chaotic. " At this time, what Nan Cunhui thought was, "To do business, be a man first." By chance, Nan Cunhui found an invoice when he bought equipment from Hong Kong. The name of the store is Fengtai, and the word "Tai" is quite good. Nan Cunhui feels that "to be honest and to be calm, these two words together are called' Zheng Tai'." There were no grand ideals at that time. I just want to do the right thing, and the enterprise will be as stable as Mount Tai. "Nan Cunhui said.

After the establishment of the Sino-US joint venture company, Nan Cunhui recruited four relatives, including younger brothers and sisters, to become shareholders in Zheng Tai. For Nan Cunhui and Zheng Tai, the strategic significance of this joint venture and the introduction of shareholders is far greater than the significance of financing.

By 1993, Zheng Tai's annual sales revenue reached more than 50 million yuan. Nan Cunhui realized that if Zheng Tai wants to continue to grow bigger, he must carry out thoroughly remoulding changes. Therefore, Nan Cunhui made full use of Chint's card to expand Zhang Zhilu with joint capital.

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