Sample summary of hotel Mid-Autumn Festival activities

Summary of Hotel Mid-Autumn Festival Activities 1

As the deputy general manager of the hotel, he is mainly responsible for the management of the catering department and the sales of the marketing department. September ushered in the annual Mid-Autumn Festival. , is also a much-loved festival for Chinese people. Of course, Mid-Autumn mooncakes are also the flagship product that various hotels are rushing to launch. As competition in the industry becomes increasingly fierce, companies are also facing the market competition principle of survival of the fittest. "Only quality is the way to survive." It is precisely because we have excellent products and through the unremitting efforts of all colleagues in the sales department that we have achieved gratifying results in mooncake sales. To sum up, we have also neglected it in our work, failed to grasp the consumer psychology of different consumer groups, and ignored market demand, which has brought certain resistance to the sales of mooncakes. The hotel’s mooncake sales results are now reported as follows:

1. Achievements

1. The achievement of results is the result of the high-spirited efforts of the entire hotel. Marketing hotel customer terminal network, exported to both inside and outside the province, "Golden Mongkok" series of mooncakes can be seen everywhere in enterprises and institutions as gifts during the Mid-Autumn Festival. They have been fully recognized by people from all walks of life, adding a beautiful scenery to the golden autumn festival market.

2. Market planning is the premise. Without sound market planning, you will not reach the end point if you do anything. As early as March and April this year, the sales department started preparations for mooncake delivery. First, we collected mooncake packaging design plans, and made detailed plans one by one from pattern design, variety, specifications, price to technical requirements, etc. In May, we traveled non-stop to various places to select and confirm mooncake packaging samples.

In June, the bidding work for mooncake fillings was carried out, and suppliers of different products were determined; in July, the "Mooncake Sales Plan" was determined, unified arrangements were made, and tasks were clarified; in August and September In the first ten days of the year, supply and sales will be concentrated; in October, payment for goods will be collected uniformly. One link after another, closely connected and carefully deployed, it provides guarantee for the sales of mooncakes.

3. Novel packaging drives sales. With the rapid development of the market, the mooncake market demand is about to be saturated, branding competition has become more intense, and product differentiation is a trend. The packaging designs of mooncakes are also becoming more and more diverse and novel. The market has proven that the more exquisite the packaging, the more likely it is to attract consumers’ attention and desire to purchase. Product packaging is reflected in the size of the packaging, novel paper, new binding, etc.

The company’s mooncake design fully caters to consumers’ purchasing preferences. The design and packaging are generous and elegant, using warm yellow colors, giving people a warm and homey feeling and leaving a deep first impression on consumers. In this way, it gives people a brand-new feeling, and also makes the product brand image deeply rooted in people's hearts, playing a role that cannot be ignored in increasing sales. In terms of taste, it has also received unanimous praise and praise from buyers. Coupled with innovative methods such as flexible and diverse sales models, it has brought miraculous effects to mooncake sales.

4. Work together to achieve sales results. All colleagues in the sales department work together to achieve sales results. Mooncake sales are a complete chain, interlocking with each other, and any problem in any link will affect the entire sales. With the strong assistance of the group company, mooncake sales are strictly controlled from booking, warehouse management, handling, delivery, after-sales and other aspects to ensure quality, which demonstrates the hotel's strong cohesion and strong team strength to win this year's mooncake sales battle. victory.

2. Shortcomings in sales

1. Insufficient market analysis and control, high pricing;

Only by knowing yourself and the enemy can you be victorious in every battle and be cruel The market competition forces us to analyze and position the surrounding markets of our products, grasp the consumption habits, consumption psychology and consumption concepts of the buying group, know the sales price of mooncake products, and analyze and judge the current market environment. Find out product differences, carry out accurate positioning, make decisions as quickly as possible, and start preparing for mooncake sales. Due to negligence in execution at work, insufficient understanding of the market and insufficient analysis, the pricing was on the high side, which directly affected the sales of mooncakes.

2. The marketing plan does not achieve collective efforts;

Product marketing is a systematic process, whether it is early research, analysis, positioning, decision-making and execution, it is not the work of any one person. Responsibility, the entire team works together, has a detailed division of labor, each performs his or her duties, and works together to conduct thorough market research and make a scientific, market-based and executable mooncake marketing plan, from early positioning to later sales. Be rigorous and market-oriented. The mooncake sales this time need to be strengthened and improved in terms of collective efforts. We strive to brainstorm in future sales plans and fully mobilize the enthusiasm of colleagues to participate in the company's sales performance and achieve greater success.

3. Blindly pursue brand effect and ignore market demand;

The brand packaging of mooncakes is increasingly favored by consumers, whether it is visiting relatives and friends, or giving gifts to leaders, Exquisite gift box packaging can attract their attention and stimulate their desire to buy. The company pays attention to the psychology of this group of consumers and focuses on building the brand effect of mooncakes. It strictly controls everything from outer packaging to design to product taste, and ensures product quality so that middle- and high-level people can eat mooncakes with confidence and be satisfied with their purchases. delicious mooncakes.

Due to mistakes in decision-making, the real needs of the market have been ignored. For example, mid- to low-end customers not only pay attention to the taste of mooncakes, but also need to get affordable prices to stimulate their desire to buy. Due to product positioning issues, the consumption habits of this group of people were not grasped, which brought certain resistance to the sales performance of the product. Coupled with the lack of market control, the production plan was greater than the sales plan, which affected the overall sales performance of mooncakes.

Summary of Hotel Mid-Autumn Festival Activities 2

Tonight’s Mid-Autumn Festival event is over. Overall, it was good and the atmosphere was good. However, the public voting set up in the awards section was really unfair. , so-and-so sang well, but because he was new and no one knew him, the third prize was not awarded, and many people voted for friendship. There are a large number of people in the workshop. It is not fair to vote for only one contestant from his department and get the first place. It is my setting problem. The audience thought the party was very good, and the competition was just for fun anyway, and everyone had fun, but the contestants felt it was unfair, and they really had no excuses.

Someone told me that the planning and organization of the party was good, but it was too flashy and should be restrained and low-key. He thinks that I have also done the work of the administrative manager, and I guess many people think so too, but in fact it is me who does it if he doesn’t do it, rather than me taking his work; I only have these powers because he did not do it, and It’s not that I had him first and then he didn’t. But not many people know the situation, and I can’t explain everything.

They may have thought that I wanted to be in a higher position. In fact, my boss transferred me to the activity manager, and to the outside world, I was the human resources manager. Organizing an event is very tiring, but as I gain experience every time, the arrangement of this event will be smoother than the last annual trip. I have been very tired these past few days. After lunch last Friday, I went to Changsha with a few colleagues for the opening of the Hunan office and the Hunan regional dealer meeting. We didn't arrive until 11pm, and it was 1am when we got back to the hotel after a midnight snack.

I started working early the next morning. I didn’t even have time to finish a bowl of lunch, so I started busy again, making preparations and reception. The meeting started at 4 o'clock, and I was in charge of photography. I chatted and socialized with the dealer for dinner. I drank a lot, first red wine, then white wine. I went back to the room to rest at 9 o'clock. A certain dealer called every half an hour and only answered twice. Others said he was drunk and didn't answer. But it still woke me up every time, and I really wanted to turn off the phone!

The next day, I had breakfast at 8 o'clock, and my colleagues went to buy specialties. I ate a piece of cake at Papa Xing's and returned. I didn't return to the company until 10:30 in the evening. I had a bullfight with my colleagues along the way. I participated in the fun and lost a little. One person won a few thousand, and everyone else lost! I was really tired after sitting in the car for such a long time. I really don't think about it this morning. I only have time to have a good party today. I just planned and made some arrangements before. The time was very tight, and the background spray painting and voting cards arrived in the afternoon. In short, everything was in a hurry, but luckily it opened in time and the party went smoothly.

After the party, I chatted with the financial director. We talked a lot and revealed my intention to resign. Although I just said that I would not work for a long time, I would work for two or three years at most. In fact, I had already planned to resign when I came back after the New Year. Of course, I would give them time to find someone and make the handover, but before I actually left, no one in the company disclosed it. It was just emotional.