Confrontation and Break of Network Car Platform

The current network car platform is still a small situation. A drop of money burns tens of billions, accounting for most of the traffic, but it still can't realize the ability to turn traffic into profit.

It is also adhering to the core service purpose of kneeling. Tickets will be provided free of charge from time to time, but the taxi experience is still poorly evaluated by passengers. Even its big data killing technology has made some passengers experience the helplessness of being cut into leeks.

For the driver, it is a torment. Mandatory dispatch, word-of-mouth value, service point, and various algorithms are all based on platform interests. The only driver reward that can arouse a little enthusiasm is basically playing monkey games. Nowadays, the running water accelerator card is not only bought by drivers, but also in places. For example, it will be bought at nine o'clock, and you happen to be carrying passengers. When you go in a few minutes, you will be robbed.

From a few years ago, when the company and passengers were priced separately, I always had a hunch that there must be something fishy going on. In the past, drivers and passengers were synchronized, and the total billing price, passenger discount, actual payment of passengers, actual income of drivers and the number of platforms were clear and well documented.

Since the separation of drivers and passengers, I feel that my income is getting less and less. Anything that is good for the driver and bad for the platform shall be cut off:

1, the starting price of the reservation form. 20 yuan started before, but now 12.5 yuan.

2. Passengers increase their fares. The price increase has been limited from 2.8 times in the past to 1.5 times now, and the highest price increase is not more than that of 40 yuan.

The platform is crazy to recruit people, from the initial 20%, all the way up to an average of 35%, and the extreme pumping can reach more than 60%.

A few months ago, the South Square of Chongqing North Railway Station received two single-person tickets, one for T2 terminal and the other for the intersection of Guan Yue South Road, which was very convenient. According to the plan, T2 will be sent to Guan Yue South Road first. There must be no priority queue at the airport. Coincidentally, this flight was changed at the airport the next morning, and I was told not to go to the terminal, but to find a nearby hotel area. So I agreed to take Guan Yue South Road first, and then go back to the airport. Therefore, after arriving at Guan Yue South Road, I showed that the fare was 54 yuan, and the passengers actually paid 68.9 yuan. When returning to the airport turntable, the fare was displayed as 70 yuan, and the passengers actually paid 44.8 yuan. This single passenger was handed over to 1 13.7 yuan. According to the plan, the driver only got 54 yuan, up to 52.5%. Even if calculated according to 70 yuan, it is still as high as 38.5%. This is just a double kill. If it's a three-person fight, why not?

According to this, many drivers think that a drop is not kind, so they change their conscience platforms, such as dozens of small platforms owned by a certain Germany. Can only say that it is stupid and naive. The boss is so miserable, not to mention these rotten fish and shrimp. I tried a trick, and the second one was a "quality" order for 90 kilometers. After reading the watch, the fare is less than 200 yuan. If I don't receive an order with a favorable wind, I will lose my clothes and pants.

These small platforms don't need traffic, so they have to gather under the banner of Gao De and others to do charity, attract customers by low prices, pull a lot of water, and pay several traffic fees.

A drop didn't pay attention to these small platforms, but in recent years, it has been engaged in the so-called sinking market, what specials, remote specials, and cabbage carpooling. How can it be cheap? Is it not just a small platform?

A few years ago, I liked to use the first steam and grab the order mode. As long as I can get it, I'll run. Whose unit price is high? 100 km, 500 km, 200 km, fairy mountain, 1200, who knows. As a result, the price of the first car was reduced, yes, the price was reduced, and the freight rate was reduced, and the driver was gone. Do the passengers know? Anyway, they didn't pay attention to it in the past two years.

It's just a drop of this dimensionality reduction blow. who is it? Cabbage carpooling, long-distance specials, specials, as well as sub-brands such as Flower Pig and Tongcheng Travel, the freight rate has gone down, but it can be reduced or even higher. In this way, who is hurt? Passengers have paid less, and the platform has not earned less. Only drivers are unlucky and get less and less money.

Besides, the driver is nothing more than a coolie. Like any manual worker, he can come and go at the call.

The reason why people flock to it is nothing more than a low threshold. As long as they have a driver's license, they can override it. It doesn't matter whether you have culture or experience. As for the compliance with the law emphasized by the competent authorities, it has not been observed since the first day of Didi's birth. You punish, I reimburse, and it never seems to stop.

Coupled with the subsidy war in previous years, it really attracted a large number of private cars to join, and it did earn a few cigarettes. How much is left now?

Looking back at the road conditions of 16.7, I can't help feeling that there is no traffic jam now. Outside the system, whenever there is a car after work, which one doesn't run from six o'clock in the afternoon to the early morning to collect it? Originally, everyone drove home from work, and they had to run at least two or three hundred to get home. So the cars all over the street are either waiting for guests on the roadside or carrying passengers, and the traffic is rolling. That's hectic. Now, how can we have such a scene?

Some people have questioned that a drip is incorporated into a black car and legalized. I scoff at this. It's ugly!

Although black cars are illegal, they conform to market rules, and the price is adjusted according to market demand. It is impossible to negotiate a deal without buying and selling hard. Downtown, scenic spots, holidays, crowded people, a drop of a homework list, two and a half kilometers to pick people up, two or three kilometers to give people half an hour, so it takes an hour of energy, the starting price is 6.8 yuan, plus four or five yuan time fee, Lei Feng does not take this. Every season, the heat map shows that passengers call thousands of times and there are often dozens of empty cars. Why are there empty cars? The driver is not an idiot. They all set a destination. It is estimated that they are all one-click direct flights to Beijing. Who dares to go online? Direct black car business. For the holiday in May 13 this year, the starting price in Hongyadong is 1 80- 100, 80-60 on the 2nd and 60-50 on the 3rd. Generally, it is within 10 km. If it exceeds, it will be added. Go at ten and pick up the car at one. It's not too much to earn five or six hundred dollars in three hours and dozens of kilometers. It takes 13 hours for a drop to reach 500 to 600 kilometers.

It is also worthwhile for drivers to work hard and earn some hard money. I like to drive a taxi, with good skills, familiar roads, enough time to run, better natural business and higher running water.

However, the network car is different. Whether you can receive the order has nothing to do with your efforts. Not receiving orders for a long time is a waste of time. Orders keep ringing. It's not profitable to waste a single order. It's blocked and time-consuming. In order to balance the reality that the online car order is mainly a garbage list (you can't call a taxi, even if you do, you won't go), an algorithm to control the water flow is added to the system algorithm. The general idea is that if the traffic is low for a long time, it will make up for the high-quality orders and raise the traffic. On the contrary, if you receive high-quality orders and get high traffic in a short time, there will be continuous junk orders or no orders, which will reduce traffic.

Therefore, the old driver concluded that a drop of water is accumulated by time. Cannon fodder drivers can still have 500 to 600 streams of running water per hour and spend 15 hours online every day. Quality drivers and team leaders can run water for 50 to 60 hours per hour, and it takes at least ten hours.

Among the courier drivers I know, there is a master who is ten years older than me. He has retired, does not smoke or drink, and leads a self-disciplined life. He starts at six o'clock every day and doesn't go home until the ten-hour billing time is broken. It is best to record the monthly flow (plus all rewards:), and it should not exceed 20,000. Because of his retirement income, all his rented cars are in one account. After deducting the total cost of car rental, illegal cost and the cost of two meals a day, his net income is almost 100 thousand a year. This is the best result I have ever seen.

So for young people with sports cars, I always say that this is a sunset industry, and everything in the future is clear at a glance. No matter whether you work hard or not, you can only make a living, buy a house to support your family and raise children. Do you have time to spend with your family? Twenty-four hours takes fifteen hours. How much is left?

The so-called platform economy, in addition to the crazy harvest at both ends, can it also play a driving role? The middle only provides information about drivers and passengers, but it cuts off most of the profits. Is it in the public interest?

Is it reasonable to extract 50 cents information fee per drop and also extract it at a ratio of 20% to 50%?

So many small platforms that have closed down one after another, have you thought about this idea? Don't expect to make huge profits by extracting commissions, but change to a development mode that legally follows the rules and only charges reasonable information fees. In fact, the investment and operating expenses of a network car platform are fixed. When the number of users and operating vehicles continues to rise, it is the beginning of a virtuous circle.

Travel is just needed, not to see if you can make up the subsidy, but to choose the mode of travel. In some cases, passengers pay more attention to efficiency, safety and good ride experience. No matter how expensive the car is, someone still buys it. No matter how cheap carpooling is, some people take the bus. According to the standards published by various places that are 20% higher than local taxis, there is nothing wrong with the freight rate. Some orders may be lost, but the overall impact is not significant. It not only avoids the low-price competition with local taxis, but also makes up for their lack of capacity in time.

The price has gone up. Can you stop so many low-priced platforms? Don't worry about that. The starting price of Feng Ping's 3.5km gap is 7.3 yuan. After deducting the information fee, the driver arrives in 6.8 yuan. If the taxi price is higher than 20%, the starting price for Feng Ping is 3km 12 yuan and that for Feng Ping is 3km 13 yuan. Suppose that the information fee we extracted is charged according to ten digits and single digits, one yuan 19 yuan, two yuan 20 yuan, 1 16 yuan 1 1 yuan, and the information fee is always within 10%. Then, for this 3.5-kilometer Voucher, the passenger pays thirteen yuan, the platform information fee is one yuan, and the master earns twelve yuan. Compared with a drop of 6.8 yuan's income, it directly increases the income by 1.7 times. No expert is a fool. At this price, let alone a flat peak or a peak, we won't blame anyone no matter how tired we are.

Someone must have come back to the question of price. Feng Ping's starting price is 3.5km in 9 yuan, and yours is13km in 2 yuan. Who will sit down?

I have a lot of platform cars, all of which have defected to me, and they are on call, all of which are in line with double certificates. There is always only one principle of sending orders. First-class dispatch nearby, good response speed, good service attitude, professional driver, safety and reliability.

Almost all platforms, like Didi, have private goods in the logic of dispatching orders, which even seriously affects the user's car experience.

First of all, the low freight rates and high pumping fees of these platforms have seriously hit the drivers' enthusiasm for running peak orders and garbage orders. They are tired of running, unable to make money or even lose money, forcing these platforms to take out some high pumping fees as rewards and encouraging drivers to run peak congestion orders and garbage orders, which are generally calculated according to the single quantity. For example, 3 votes 10, 5 votes 20 and so on. Sometimes the effect is not good, which will increase the amount and lead the driver to cheat. For example, from 6: 00 to 9: 00, nine tickets will be awarded to 42 yuan. At 8: 50, the driver had just finished taking eight orders, and 42 yuan got the order. The safest thing to do at this time is to place an order for yourself quickly. This is also called cheating and cheating on bonuses. In the past, when a drop of reward was high, someone cheated directly, so in order to prevent cheating, the system would never send a bill nearby, because the driver who swiped the bill was in the car, which was of course the closest to the car.

The second reason for not sending orders nearby is to take care of the interests of vehicles that are beneficial to you. For example, some platforms have self-operated cars and franchised cars, and high-quality orders and orders are definitely self-operated. A company car with double certificates, a private car with double certificates, an unlicensed private car, a shopping mall rental car and so on. Because the company car with double certificates compliance needs to share 1.77% of the running water with the company, which is the final dispatching level.

The third reason for not sending orders nearby is the so-called rule that the higher the word-of-mouth value, travel score and service score, the higher the priority of sending orders. Although everyone knows that it is nonsense, and the bill was given points when it was exploded, it is also a factor that affects the delivery of the bill.

Another important reason is that carpooling is the source of its huge profits, and inducing passengers to carpool and matching carpooling passengers for a long time is also one of them.

To sum up, how can the bus experience be good? I can't get a taxi for half a day, and I have to wait for two or three kilometers. If you encounter a bad-tempered driver, you can cancel it in violation of regulations and wait again.

So the new platform will have great advantages. Since there is no reward, there is no cheating and no supervision. Double-pass vehicles are eligible to join, and there is no tendency to send orders. Vehicles with the same distance should be randomly assigned by the system. The driver's account does not use any hierarchy and does not make any billing tilt. This model does not contain any illegal goods. For the driver, it depends on the distance between you and the passengers. For passengers, this is a real quick response.

Some people also said that how to maintain the overall service quality without setting a hierarchy for driver accounts? How to deal with disputes between drivers and passengers?

I can only hehe. First of all, the vehicles that have gone through the procedures of double-certificate compliance operation are all taxis that are booked online by the transportation management department and operated according to law; Master is the person who submits identity information in the public security bureau to verify his identity. After reaching the qualification of online booking taxi driver, take part in the training and pass the examination, and obtain the qualification certificate of online booking taxi.

Who cares about taxis? Transportation management department, of course. Is it necessary to fight against supervision like a drop, to be both an athlete and a referee, and to shift the contradiction between division and riding?

As drivers and drivers, isn't it more reassuring that disputes should be decided by administrative departments according to national laws?

For some small complaints, the platform should promptly remind the master to improve. Such as subjective, what kind of vehicle appearance, cleanliness, enthusiasm and so on. Such complaints are counted quarterly or semi-annually. If you reach the corresponding number of times, you can suspend school for a few days without punishment, and you will be cleared when it expires.

This also requires the platform to obey the industry management and effectively promote the healthy development of the travel industry.

At the beginning of the year, when questioning a drop of crazy blood drawing, it conducted a so-called self-examination, saying that the average blood drawing rate was only over 20%, and in extreme cases it could reach over 30%. I have demonstrated before, I have faced 52% blood draw! It also vowed that most passengers were supplemented and drivers were subsidized. Excluding operating costs, the net profit was 3.0%.

As an old driver who has run more than 20 thousand votes, I believe you are a ghost! Ultra-low freight, high draw, whose money do you make? How many innocent people were buried in the dug pit?

Take my current Lingpai car as an example. The second-hand company car was bought by an excellent young man at a cost of150,000 after the company completed the operation procedures and modified CNG. By the time he retired, it was only ten months, 70 thousand kilometers, and the estimated gross income was more than 90 thousand. After deducting the fuel cost of 20,000 yuan, the net gross income is 70,000 yuan, not to mention car washing, parking, maintenance and decoration. Turn my price to 90,000, with a net loss of more than 60,000, which is more than the above-mentioned cost. It costs 70,000 kilometers in ten months, without any return, but also living expenses!

The year before last, several Lingpai schools were more than 90,000 kilometers a year, and sold for 60,000 yuan at a low price. I don't feel bad if I buy it expensive. All I know is that it is someone else's history of blood and tears.

Behind the crazy capital, the hidden maw is actually swallowed by most people.

Not only drivers, but also passengers. Before May, a Didi was allowed to have 2.8 times the order. After seeing off the passengers at the airport, I showed myself in the 22nd place and hurried to the car parking lot online. After entering the site, I rang an order of 2.8 times, only18km, and the price in Feng Ping was in its early thirties. On the way to pick up passengers, I decided that Beijing passengers, Apple mobile phones. Sure enough, four Beijing passengers, Apple mobile phones, asked why the price increased, and they all said they were used to it, and the page automatically prompted. When they told the airport that there were too many cars, they stood in line, never heard of it, and never received a double order. Although the four of them didn't mind, of course they had ideas. I remember the starting price was 86 (normal 7.3), and I ran nearly 120 yuan.

Having said so much, it is the helplessness of the current market environment. I want to make some comments based on my knowledge in the past few years.

I hope to have a new platform, end the ultra-low freight rate, cut off the blood drawing machine, operate in compliance with the law, and make the travel market fair.

As for drivers, the net income will not change much, and profit sharing is the market principle. I just hope that under the condition of constant income, I can greatly reduce labor intensity, shorten working hours and lead a normal life as soon as possible.

Say hello to those comrades who are on the road, leaving early and returning late, waiting for a long time! Pay attention to your health!

I have stepped on the brakes and maintained it at home, so I won't go out for the time being.