What is "shoddy tourism"?

Don’t do guides or go to popular cities, just sleep until you wake up naturally every day, go out leisurely, eat and go shopping, and just stay in the hotel when you are tired... Recently, on social platforms and video websites where young people gather, In China, “show-out tourism” is particularly popular.

“Fashion-style tourism”, also known as reverse tourism, refers to the practice of choosing an unknown destination for vacation, staying in a hotel, and eating local delicacies, instead of visiting popular cities and internet celebrity locations. A way to travel for leisure.

Completely different from the previous way of traveling, "dishested tourism" has undoubtedly opened up another way of leisure, which reflects the change in the travel mentality of the younger generation. Young people have high work pressure and fast pace of life. Instead of joining the crowds of people and joining in the fun, it is better to avoid the hustle and bustle and pursue purity.

The places visited by "show-up tourism" are often not over-developed and have not yet had a strong commercial atmosphere. They retain the rich local style and characteristics. On the one hand, people can experience the authentic customs and culture. On the other hand, with its unique tourism resources, it provides another possibility for "poetry and distance".

Of course, looking at it from another perspective, "show-up tourism" is highly praised by young people and "seen" by more people, which is also related to the active actions of the governments of niche destinations.

It is not difficult to see that these popular cities generally focus on improving the industrial structure adjustment and service industry level. On the basis of retaining local tourism characteristics, they are committed to providing tourists with a better experience and are good at utilizing the community. Platform, short video and other multi-platform promotions can reduce the cost of acquiring customers and enhance their own popularity.

However, it is worth noting that "show-off tourism" also risks stepping on minefields. Some "unpopular places" have problems such as low development level, insufficient viewing ability, poor reception conditions, and troublesome transportation connections, which directly affect the tourism experience and even leave a negative impression on tourists; in some places, "enclosure is king" , privately set up scenic spots, not only destroy the ecological environment and disrupt the order of the tourism market, but also may threaten the safety of tourists' lives and property.

In the future, the choice of travel methods and destinations will be more diverse. In response to phenomena such as "sham tourism", tourism product development must focus on tourists and carry out all-round improvements. It should not only maximize the advantages of hospitality, simplicity and integrity, and being like a family, but also actively improve the environment, We will develop more personalized and diversified services in terms of transportation, health, catering, security, etc., win over tourists through active rectification, and gain more favor by continuously improving reception conditions.

To a certain extent, the popularity of "show-off tourism" also declares the decline in the absolute attractiveness of traditional scenic spots. Every holiday, some "popular scenic spots" are overcrowded, have a poor experience, and have low consumption value for money. They have been commercialized and become the same. They are being complained by more and more tourists, especially young people. This phenomenon has also brought new enlightenment to the tourism industry. It will become increasingly difficult to survive in popular scenic spots without changing the old. How to innovate, keep upright and innovate, and return to the most authentic nature of travel with the help of unique regional culture, life scenes, and humanistic atmosphere? Form has increasingly become a question for attracting and retaining customers. Show-off tourism is a phenomenon and a trend. I don’t like this kind of tourism. People long for a slow-paced life to calm their minds and feel a relaxed and comfortable life. The society is full of anxiety and pressure, and young people are busy with life every day. Constantly moving forward despite anxiety and pressure, living a slow life seems to be very far away from the young people in the city. Traveling is to give yourself a chance to relax in your heart. I didn’t expect that the same circle would happen on the travel track. , as long as it is a place with Internet celebrities, people will hug each other and go to the same scene wherever they go.

Wherever you go, people start to reflect? Why choose this way of traveling? I have been led by Internet celebrities repeatedly and blindly follow the public, but I have ignored my true inner thoughts, what is the meaning of tourism, what is the essence of tourism, and many times I am bound by some invisible rules and regulations. Usually, Forget it, even the time to relax is taken away, so people start to escape and are not willing to go to those Internet celebrity tourist attractions. They just want to sleep until they wake up naturally. This is a crappy way.

Through this method, Bai Lan can relax and give his soul a chance to live again. Traveling is actually about finding a different way of life in daily life. Produce a stress-free lifestyle and discover beauty in the details of life. This kind of beauty is always very unexpected. You encounter it unexpectedly and feel a sense of happiness. People don't need assembly line travel. Generally, they go to one scenic spot after another.

It is a negative state to look bad. But in fact, it returns to the essence of tourism, allowing people to embrace life again. Traveling is not about rushing, but about feeling the beauty of life with your heart, healing your injured heart through nature, lying there and watching , the setting sun, this leisurely and slow-paced life is not a kind of happiness. Travel allows our souls to once again gain the strength to face life and the courage to move forward. .