Why do shops selling tobacco and alcohol look empty? How do they make a profit? How is the business of the tobacco and liquor store? )

Reveal the inside story of tobacco and alcohol specialty store

On the eve of Consumer Rights Day on March 15 one year, the Consumer Council of a city invited consumer representatives, some real estate developers, some operators of "home appliances going to the countryside", representatives of communication departments, and personnel from health, drug administration, commerce, quality supervision, price, tobacco, industry and commerce, consumer committees and other relevant departments to have a discussion around the theme of "consumption and service". This article records a dealer representative. Her name is Ceng Yan, and she is an obligation supervisor of consumer rights protection hired by the Municipal Consumer Council. She has been engaged in Wuliangye monopoly for more than ten years.

Survey: Alcohol and tobacco are profitable, but there are many businesses.

In recent years, Meishan has opened many shops selling tobacco and alcohol, and there are fifteen or six new tobacco and alcohol specialty stores in Dongpo Lake alone. According to the statistics of Ceng Yan, there are nearly 100 shops dealing in tobacco and alcohol in Meishan.

Ceng Yan takes the actual profit of her Wuliangye store as an example. The annual gross profit of her specialty store is about 6,543,800 yuan, the housing rental expenditure is 6,543,800 yuan, the annual tax revenue is about 6,543,800 yuan, the annual salary of two employees in shifts is 6,543,800 yuan, and the cost of water, electricity and sanitation communication is more than 6,000 yuan, which adds up to about 53,000 yuan. And the store decoration cost 65,438+10,000 yuan. If it is shared for five years, it will cost 20 thousand every year. Ceng Yan said that in this way, the profit from running the store for one year is only about 27,000 yuan, which does not include his due salary.

The retail gross profit of drinking famous wine is about 10%, and the gross profit of gift box famous wine is 20%. Take Wuliangye as an example. During the Spring Festival, the wholesale price in Chengdu is as high as 605 yuan per bottle, mostly between 590 yuan and 600 yuan. The retail price of supermarkets is 696 yuan, and the price of specialty stores depends on the number and price of buyers, generally ranging from 620 yuan to 650 yuan. As for the difference between the ex-factory price and the wholesale price, although there is a difference of several tens of yuan for the "Wupu" variety at present, if it exceeds the quantity specified by the manufacturer every month, the input price is still the same as the wholesale price in Chengdu.

Ceng Yan said that last year, the number of Wupu in her Wuliangye store was limited to 26 pieces per month. Because the ex-factory price of "16 18" Wuliangye is higher than that of "Wupu" by 50 yuan, there is no difference between ex-factory price and wholesale price. Moreover, except for two Wuliangye specialty stores, no merchants in Meishan market are directly supplied by manufacturers, and there is no need to get ex-factory prices. Therefore, when considering the profits of well-known hotels in general, we can only consider the wholesale price of alcohol in Chengdu market as the purchase price.

Last year, the number of Wuliangye directly put into Meishan market was only 1 665,438+0,000 pieces, and the overall sales volume should be 1 0,000 pieces. Therefore, it can be said bluntly that most of Wuliangye in Meishan market is imported from other places.

"My Wuliangye

The store has been open for more than two years, and the purchase price of products is lower than that of other tobacco hotels, with big brands but low profits. Then, why do Meishan open so many famous hotels? Is there something fishy in this? "Zeng Yan said that after painstaking investigation, she heard various statements and generally learned some truths.

It is said that someone runs a cigarette hotel to launder money. It doesn't matter whether you make money or not. Of course, this situation is relatively rare; It is said that liquor dealers decided to build their own cigarette hotels to face consumers directly because of the high terminal cost, so as to obtain higher profits. Of course, such hotels are generally dependent on the target sales group for selection.

When you open a cigarette hotel, the profit of cigarettes is not high, and the profit of retail is about 10%, and the whole sales will be as low as 5% or even lower. Since last year, the supply of cigarettes in Meishan has been in short supply, especially the supply of good cigarettes.

Secret: cigarette hotels make money through multiple channels.

"From my above survey, the profit of tobacco and alcohol is not high, so how do these famous stores make money?" Zeng Yan publicly revealed the little-known inside story to everyone.

Routine operation. This kind of shop-opening people generally have certain group buying channels. A large number of products are not sold from stores, but are sold by shopkeepers through relationships, which brings huge profits.

Cheat consumers by exporting smuggled products instead of domestic products. The most common situation is ordinary Wuliangye. Because of the factory, the export packaging seems to be exactly the same as the packaging sold in China. However, the export Wuliangye is marked with several rows of small blue characters on the back of the bottle trademark, which can be distinguished as export Wuliangye. At present, the wholesale price of Wuliangye exported on the market is probably lower than that of domestic bottles, 60 yuan. Famous stores are generally sold to consumers at the same price or lower than that in 20 yuan, which can make more profits than domestic Wuliangye and sell better than domestic Wuliangye because of its low price. However, the quality of this export wine cannot be guaranteed, and a large part of it is fake wine. This phenomenon also exists in foreign wines. For example, Chivas Regal 12 smuggled a bottle of 80 yuan, and the regular products were above 165 yuan per bottle, with the retail price of 230 yuan and 380 yuan sold in bars. At present, the sales volume of exported wine on the market should be greater than that of domestic wine.

Deal in profiteering varieties. Generally, the best-selling famous wines have limited profit margins. Therefore, some distributors will choose some famous wineries to package luxury products, because everyone is not very familiar with them, but some consumers are keen on such products. There is a big difference between the buying price and selling price of merchants, and they can get a profit of 100%, and even the gift box products can get a profit of 150% to 200%. In the sales process, they will fool consumers into choosing these products. Even some distributors will put the words Wuliangye on the outer packaging of wine to pretend to be Wuliangye for sale. For example, there have been centuries-old shops and golden branches and jade leaves in Meishan market; The same is true of French wine. Many merchants in small factories buy wine for tens of dollars, but sell it for more than 200 yuan a bottle. These a large number of "edge ball" products, so that the owners have made enough profits.

Counterfeit products are prevalent. The real Wuliangye, Maotai, Jiannanchun and Fang Shuijing famous wines, if they are purchased from regular channels, the profit of the cigarette hotel is very low. However, many dealers make a lot of money in other ways. According to insiders, all the wines displayed in these stores are genuine, while all the wines sold to consumers are fake. Moreover, fake wine is not a particularly bad wine as people think, but a blend of products with little difference in wine quality. For example, the addition of Wuliangye in Wuliangchun not only reduced the "cost", but also failed to be noticed by ordinary consumers. Selling fake cigarettes can earn 200%-300%. Now the new trend of fake cigarette sales is that counterfeiters sell them directly to cigarette hotels.

Make a fuss on the signboard to attract and deceive consumers. Take Wuliangye as an example, playing Wuliangye brand on the signboard. For example: Brewing God, 600 Years, Luxury Wuliangye, Golden Branches and Jade Leaves, etc. Let consumers mistakenly think that it is a Wuliangye store. In fact, only Wuliangye stores directly purchase goods from Wuliangye manufacturers, and others are developed by dealers.

Tobacco and alcohol recycling. First, low-cost recycling, generally at a price below 50%, because the quality of the product can not be guaranteed by experience, but the profit after selling is much higher than that of direct purchase. Second, when customers come to promote tobacco and alcohol, they exchange real wine and cigarettes brought by customers for fake wine and cigarettes, and then refuse to buy them on the grounds that customers bring fake goods, so as to make a profit.

No retail, just like tea shops, supermarkets also have reasons to open specialty stores.

Is it a direct large household or wholesale? Generally, such stores have general agent channels, and grocery stores and supermarkets generally purchase goods from here.

Most importantly, it is specially provided for people who do projects. Not only can it be sold, but it can also be recycled. Maybe what you bought today will be sent back tomorrow without unpacking.

You can get thousands of dollars by changing hands, especially those who need to buy cigarettes, wine and gifts. You can't drink so much or smoke so much.

However, not everyone can do this business. Without a fixed customer channel, pants will be gone, and sometimes there will be some individual customers in the store. Hold a banquet or a unit to entertain you, or even the storefront will be abandoned. The significance of facade is that beauty is greater than practicality.

Moreover, for some unknown wine brands, developing the market is a good choice, and the sales return is also very high. Rare wine like Maotai is obtained through special channels, and it is profitable to sell it at a higher price.

Anyway, on the whole, there is too much knowledge in this industry, not only selling cigarettes and alcohol wholesale, but also many doorways, including matchmaking, recycling and reselling. There is not only business but also the lifestyle of Jianghu people. Don't watch others start their own business.

Because, selling fake cigarettes, and recycling real cigarettes, switching, and various means.

They sell relationships and don't need to make money from them.

1. Wine merchants will give certain card subsidies, of course, these are relatively few;

The most important thing is that a fixed consumption circle has been formed. Now, the customer orders directly by phone, and then the merchant delivers the goods to the fixed-frame hotel.

One: not bad money, not making money by shops, but entertaining yourself.

Two: a good helper for high-priced alcohol and tobacco money laundering

Three: there is a group purchase channel, and it will not be eaten for three days for one year.

Four: What you see happens to be the time when there is the least passenger flow in the store.

Five: I really didn't make any money, and I haven't turned yet.

Six: To be continued

Low income and high income, double profits, can't be compared with Shang Chao in one day, and there are hidden secrets behind it.

Alcohol and tobacco often have a fixed source of customers, and what they do is networking.

After a long drive, there will be many old customers. Birthdays, weddings and banquets all need cigarettes, wine and drinks. This is relatively profitable, but now more than half of the tobacco hotels, fewer people drink, drunk driving is also strict!

One may rely on fake cigarettes and fake wine, one may have big group buying customers behind it, and one may rely on non-mainstream liquor with ultra-high gross profit.