Excuse me, what does the "chain" of 7-day hotel chain mean?

Chain stores refer to many small-scale, scattered retail stores with the same brand and similar goods and services. Under the leadership of the headquarters, they adopt the same business policy and consistent marketing actions, implement the organic combination of centralized procurement and decentralized sales, and realize the combination of economies of scale through standardized operation. Chain stores can be divided into direct chain stores (directly invested and managed by the company headquarters) and franchise chain stores (chain system formed through franchising). The latter is an advanced form of chain operation. The forms of chain stores can include wholesale, retail and other industries, and even catering and service industries can adopt the strategy of chain operation.

Chain store refers to granting its own trademarks, trade names, products, patents, proprietary technologies and business models to franchisees in the form of franchise contracts. According to the contract, the franchisee engages in business activities under the unified business model of the franchisee and pays the corresponding fees to the franchisee. Because the existing form of franchise enterprises has the basic characteristics of unified image and unified management of chain operation.