Tea culture promotion activity planning plan

In order to ensure that the work or things are carried out smoothly, it is usually necessary to prepare a plan in advance. The plan is a written plan with strong operability. So how to formulate a scientific plan? Below are the planning plans for tea culture promotion activities that I have collected for you. Welcome to read and collect them. Tea culture promotion activity planning plan 1

Preface: Tea culture has a long and profound meaning in our country. Lin Bu, a famous poet of the Song Dynasty, has a poem that goes: The stone grinds lightly and the dust flies away, and the frankincense cooks out Jianxichun. It is difficult to recognize the best people in the world. I will recall the ancients in my spare time on the tea scriptures.

For people with rich life experience, drinking tea and chatting is the best way to laugh about life and express feelings. In the cool autumn, a pot of tea brews a deep feeling; with a cup in hand, the fragrance wraps around your fingers, and you will have endless thoughts for three days. It has the excitement and tranquility of "picking chrysanthemums under the eastern fence and leisurely seeing the southern mountains". In Sichuan, drinking tea is an important part of the ancient Bashu culture. In addition to their natural preference for drinking tea, people also rely on the good atmosphere of comfort, affinity, and communication that tea culture brings.

In summary, this project will deeply explore the relationship between tea culture and people's daily habits, combine the characteristics of the "Border Town Water Love" customer group, and focus on closely connecting the "second residence of urban elites" The image and water features exaggerate the nostalgic, friendly, pleasant and nourishing cultural atmosphere created by "Border Town Water Love" to enhance the promotion effect.

1. Objectives of the event:

1. Comprehensive display of the real estate image, and use existing hardware and software facilities to further cater to and attract target customer groups

2 , eliminate the doubts of wait-and-see customers in placing orders, and continuously explore and grow target customer groups in marketing promotions to reserve sufficient customer sources for the second phase of sales sprint

3. Increase efforts to enrich and Improve the cultural positioning of "Border Town Water Love"

4. Achieve the marketing boom in November

2. Activity execution standards:

1. Achieve promotion Pertinence, effectiveness, executability and visible results

2. Attract market attention and expand social effects

3. Achieve the word-of-mouth effect of market publicity and deepen the "border city water" The cultural influence of "love" in the hearts of consumers

4. Maximize the rational use of promotion funds and maximize profits to obtain market gains

3. Promotional slogans for event applications:

Warm a pot of tea for you and wait for you to travel to the end of the world

4. Core points of activity execution:

Integrate the advantages of project resources and use "tea" as the main carrier of this activity Culture" and the tone of nostalgic life created as a magnetic field, attracting target customer groups to the site, focusing on displaying the landscape of the first phase, supplemented by favorable preferential policies, achieving marketing goals, and building momentum for the opening of the second phase.

5. Event planning plan:

1. Suggested theme of the event: "Times in Tea, Water-like Feelings - On-site Exhibition of Chinese Tea Culture in Water Love in Border Towns"

2. Suggested implementation time: November 16th and 17th

3. Event location: "Border Town Water Love" project site

4. Suggestions for event organization:

Organizer: Tianxiang Real Estate

Co-organizer: Famous tea, tea set dealers and tea art performance societies

5. Event site: Biancheng Shuilian sales hall, model room, private home Garden

6. Event invitees:

Leaders of Sichuan Tea Association

Well-known folk tea culture researchers

Well-known tea art performance societies

"Border Town Water Love" owners, prospective owners, intended customers and tea culture enthusiasts

"Chengdu Business Daily", "Chengdu Evening News", Chengdu Economic TV Station, Sichuan TV Station, etc. Media Personnel

6. Relevant Cooperation Measures:

Measure Implementation Objectives:

Use emotional touch to stimulate interests and drive sales boom

Specific measures Content:

1. Customers who place an order on the same day can enjoy a certain discount

2. The first 10 customers who place an order can receive an additional decoration gift package from the developer

3. Both parties who purchase the house through the agency introduced by the owner or prospective owner can enjoy the preferential treatment of free property management fees for a certain period of time

4. The second phase has accepted the numbering, and the customers who have the numbering on the same day will officially purchase the house. Enjoy a certain degree of discount

7. Specific content and implementation process of the event:

November 16

1. "Tea Talk"

The leader of the Sichuan Tea Association gave a speech

——To create a professional atmosphere for this event, provide strong support, and enhance the grandeur of the event

The leader of "Border Town Water Love" gave a speech, Invite well-known tea culture researchers and tea art performance groups to appear one by one, and give concise speeches to thank the merchants who support this event

——Mobilize the nostalgia of the audience, exaggerate the warm atmosphere of the on-site event, and provide the basis for this event The viewability lays the foundation and attracts the attention of the audience

The owner representative of "Biancheng Water Love" gave a speech and announced the official start of the weekend event for the on-site tea culture display

—— Statements are made from the perspective of residents, truly reproducing the home environment of "border town water love", and matching people's living ideals with the project itself to achieve the purpose of promotion

　2. "Tea Thoughts"

Folk tea culture researchers will list the famous tea varieties participating in this event, detail their product characteristics, historical origins and related knowledge points; at the same time, the audience will be arranged for selective tasting

——Ji Fu The opening with a national flavor laid a strong cultural tone for the entire event, naturally focusing the audience's attention

3. "Tea Rhythm"

A unique tea art performance was performed by the tea art society; and impromptu Invite the audience to participate, teach and taste on site; participating audiences will receive famous tea gifts

——Further enhance the audience's interest in tea culture, mobilize their participation and enthusiasm, consciously cultivate the image of the owner, and form a The intimacy of "Border Town Water Love"

4. "Tea View"

The "Border City Water Love" real estate consultant distributes project information, provides detailed product descriptions, and displays the real estate image , environment

——Focus on rendering the living atmosphere that the landscape features and private gardens bring to the residents, organically combine with the theme of this event, and naturally shift the audience's attention to the project itself, so as to form a " A more direct and profound impression of "Border Town Water Love"

5. "Tea Set"

The viewing was organized by the "Border Town Water Love" real estate consultant

Afterwards, they will visit the internal landscape and model rooms of the project, and conduct a live draw in the private garden. The lucky visitors will receive tea set gifts

——Using the appreciation of tea sets as a guide, the panoramic display project details to deepen the good impression of "Border Town Water Love" in the minds of the audience

6. "Tea Affairs"

Announced the successful conclusion of this tea culture exhibition event; organized the audience to gather in the private garden Drink tea and relax inside; inform relevant preferential policies during this event; real estate consultants will explain in detail, accept orders, queue and other matters

——The event terminal returns to marketing matters and continues the tea culture activities. With the influence under the influence, we will carry out sales work and promote more orders to achieve the promotion purpose of this event

November 17th

Anyone who goes to the "Border Town Water Love" site on the same day Visiting customers can taste tea and view tea sets for free, and continue to enjoy the preferential items during the tea culture activities

8. Planning operation:

Planning operation steps:

1. Combined with the strong project hardware advantages, increase market visibility and attention, and vigorously attract the attention of target customer groups in Chengdu and Wenjiang markets

2. Comprehensively display the actual project scene and supporting facilities that have been presented, and eliminate Market concerns

3. Use highly targeted PR activities to gather popularity, attract target customer groups to visit the project site, build momentum for the second phase of sales, and reserve sufficient customer sources

4 , Attract more intended customers with appropriate sales benefits, and encourage original intended customers to place orders as soon as possible

Planning operation cycle: November 8th - November 15th

Planning and promotion methods ：

Newspaper print

TV CF advertisement

DM direct mail (invitation card)

Planning and promotion rhythm:

——"Newspaper Media"

1. Theme: Integrating the advantages of the "Border Town Water Love" project and related activity information

2. Format: "Chengdu Business News" 1/3 Color version

3. Execution time: November 15th (Friday)

——TV cf commercial

1. Theme: "Time in tea, water in water"

2. Form: Produce a 15-second TV cf commercial of "Time in tea, feelings like water"

3. Media: Sichuan TV Station, Sichuan Cable TV Station Broadcast time

4. Release time: November 13th - November 15th

—— DM direct mail invitation card

1. Theme: "Times in tea, feelings like water - Border Town Water Love Chinese Tea Culture Live Exhibition Weekend Event"

2. Format: single page; number

3. Execution format: Press The contact information of the owner/prospective owner/intended customer will be released; cooperate with the designated location to obtain it

4. Execution time: November 8th - November 15th

9. Integration of media resources Application:

November 12th and 13th, "Sichuan Cable Comprehensive Channel" and "Chengdu Economic TV" real estate program reports

November 14th, "Chengdu Business Daily" social News report

On November 15, "Chengdu Evening News" soft news report

10. On-site packaging suggestions:

Gates and passages - to enhance the atmosphere On-site layout (such as balloons, arches, cloth banners), and indication systems.

The main sales hall of the event - a large themed event background board with sales information (real-life presentation, second-phase ranking information and preferential policies) of "Border Town Water Love"; roll-up banners related to tea culture; temporary Stage and simple audio equipment for performances; classical background music, etc.

At the entrance of the sales hall - sign-in books and business card boxes are set up in categories to serve as sign-ins for owners and intended customers respectively. Small gifts (such as famous tea gift bags with the words "Border Town Water Love" printed on them) are available at the check-in counter.

In the sales hall - tea and pastries are set up in a corner of the hall, with project information attached.

1. Purpose of the activity

To observe tea art, touch the tea ceremony, and understand life. The ancients said that tea can nourish the nature. It is hoped that through the performance, students will have an understanding of tea, a sense of tea culture, and a different understanding of life.

2. Activity theme:

The true taste of tea

3. Activity target

All university teachers and students

4. Activity time

Starting at 5:30 pm on May 18th

5. Activity location

School auditorium

6. Activity methods

Group competition and tea series performances

7. Detailed activity plan

1. Activity content

Group competition During the competition, 3 representatives from each department are required (college registration system)

A. The tea art club introduces the tea art culture and the history of tea. The host comes out to introduce the judges and guests present, and invites the contestants to compete

B. Each multiple-choice question is worth 5 points and the time is 1 minute. The required questions are from each department. Answer the questions by raising a placard. There are 2 representatives scoring at the same time, on the display board on one side. Finally, the host announced the final score of the first round. After the tense competition, in order to relieve the pressure, the contestants were asked to rest backstage. The famous tea talk "The Legend of Xinyang Maojian" was brought by the Tea Club.

C. Relaxation After that, a new round of competition tea puzzles begins. Each question is worth 5 points, the time is 3 minutes, and the questions must be answered. If the answering department does not have the answer, you can ask for help on the field. Each department only has one chance.

D. After the tense tea puzzle, at the same time, the Tea Club brought a Tieguanyin tea performance to everyone. Representatives from each department who answered the reflection questions were invited to taste tea

E. Afterwards, there will be reflection questions worth 10 points each, 5 minutes, and must-answer questions. The students have an understanding of tea and can appreciate the true meaning of life. The judges in the audience give scores and average the scores. The scores are announced after each answer.

F. The scoring group made the final tally of scores and brought you the drama "Dongpo and Zen Tea"

G. The scoring group announced the scores, and the judges came on stage to award awards

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2. Publicity methods

Posters

Banners

Radio stations

School newspapers

8. Fund budget

Activity budget, Tieguanyin tea, first prize summer quilt

Second prize umbrella

Third prize water cup

Ask for help outside the venue and give a pen to supplement (you need to work with the external relations department, publicity department and other departments to come up with an outreach plan and publicity plan) tea culture promotion activity planning plan 3

1. Enrollment background

Yaxuan Tea Club is a student group that all students who love tea art voluntarily join. The club adheres to the spirit of traditional Chinese tea ceremony and is committed to promoting tea knowledge, popularizing tea culture, and spreading green and low-carbon concepts and Healthy lifestyle.

As freshmen, our club is committed to cultivating the sentiments of our members, turning their love for tea into a pursuit of "quietness" and "pleasure" in life, and cultivating their moral integrity, so that their college life will be more fulfilling and their lives will be more fulfilling. While learning knowledge, it also lays a good foundation for future employment and entrepreneurship.

2. Purpose of Enrollment

In order to ensure that Yaxuan Tea Club has fresh blood and enough high-quality reserve forces to carry out club work more effectively and achieve the goal of cadres With the replacement of old and new students, we will recruit new freshmen on the 18th of this month to achieve the following results:

1. Promote the tea culture of Yaxuan Tea Club, popularize tea knowledge, and let new and old students Get to know and understand our community.

2. Attract some talented and capable students to our club to inject new vitality into the development of our club. At the same time, it also provides a stage for everyone to express themselves freely and communicate with each other, so that everyone can fully display their intelligence and talents, "make full use of materials and make full use of people's talents", so as to shoulder the important task of building a good society this year.

3. Create opportunities for individual students who are weak in ability but are proactive and want to get exercise, learn in club activities, and improve their independent planning, collective cooperation, hands-on and communication and other aspects.

3. Admissions Rules

Time: September 18th

Part 2

Establishment Conditions

Venue: Huanhu Square of Business School

Target: Grade 11 freshmen

IV. Admissions rules

(1) Preliminary publicity

1. The Propaganda Department will make posters about a week in advance and put up banners to inform the 11th grade freshmen club about recruitment information.

2. Each department organized personnel to go to bed to promote and distribute club recruitment propaganda downstairs in the freshmen dormitories

(2) Formal recruitment

1. Venue setting In the school's lakeside square, prepare two tables, two stools, water dispensers, invoices, etc., which will be handled by the External Relations Department

2. Hanging banners, posters, moving tables, and setting up tents will be handled by the planner The department is responsible

3. The recruitment consultation work is carried out on duty within the club in turns, providing relevant life consultation to the new students

4. The tea art performance is held on-site, and the training department and the director are responsible for it

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5. Students who want to join the society only need to pay a 20 yuan entrance fee after registration to become a member. The office and finance department will be responsible for collecting the membership fees

(3) Enrollment ends

Each department will stay to clean up the scene and return the borrowed items

(4) Basic conditions for applying to become a member:

1. Have a certain interest in tea art culture .

2. Consciously support the association’s charter.

3. Have the willingness to join this society.