Introduction of Tiens College in Tianjin in 2023: Marketing?

Free consultation on rapid enrollment of college graduates:/XL/Introduction of Tianjin Tiens College in 2023: Marketing has been announced, mainly explaining professional characteristics, training objectives, professional core courses, enrollment plan, academic system and fee marking. See below for details.

Introduction of Tianjin Tiens College's Higher Vocational Education in 2023: Marketing

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Marketing major (hotel marketing direction)

Training objectives

This major was founded in 2008, featuring "marketing+hotel management". Cultivate application-oriented professionals who master the basic knowledge, theories and methods of marketing and hotel management, have good professional ethics and modern hotel and service industry management concepts and consciousness, and can engage in related management, operation, planning, consulting and other work in high-end service industries such as high-star hotels and senior catering institutions.

Main courses

Management, microeconomics, marketing, market research and prediction, consumer behavior, introduction to hotel management, hotel marketing practice, hotel catering management.

Cultivation specification

1. Master the basic theories and knowledge of hotel management and marketing;

2. Familiar with China's principles, policies and regulations on hotel management and marketing, and understand the practices and rules of the international hotel industry;

3. Master the ability of hotel market investigation and prediction, hotel market development, hotel marketing planning and hotel product sales;

4. Be familiar with the basic business processes of various departments of the hotel, and master the business capabilities of hotel front office management, room management, catering management, entertainment service and management;

5. Have strong language and writing skills, and be proficient in using the Internet and modern information technology to engage in hotel marketing;

6. Understand the theoretical frontier and development trends of this discipline, master the basic methods of literature retrieval and data query, be able to analyze and study hotel marketing business problems, and have strong social adaptability and innovation ability.

Employment position

Graduates can engage in management, operation, planning, consulting and other work in the high-end service fields of hotels, tourism, catering, luxury goods, media, health, pension, real estate, aviation, medical care and other industries.

Occupational characteristics

This professional course combines marketing and business knowledge with the actual operation of the hotel, focusing on cultivating students' communication, cooperation, interpersonal communication and leadership skills. Students can be recommended by the school to get paid internships and job opportunities in domestic famous hotels or other high-end service industries, gain valuable work experience and take the lead in the workplace.

Marketing major (network innovation marketing direction)

Training objectives

Founded in 2008, this major is characterized by "network+innovation+marketing", aiming at cultivating all-round development of morality, intelligence, physique, beauty and labor, mastering the basic knowledge, theories and methods of marketing and the Internet, mastering the innovative marketing methods of modern enterprises, and having the ability to use modern information technology tools to process and analyze network data, build marketing websites, optimize search engines, network marketing and planning, and manage innovation and entrepreneurship.

Main courses

Management, accounting principles, marketing, enterprise strategic management, market research and prediction, consumer behavior, network marketing and planning.

Cultivation specification

1. Master the basic theories and knowledge of Internet and marketing;

2. Familiar with the principles, policies and regulations of Internet and marketing in China, and understand the practices and rules of international network marketing;

3. Master the basic abilities of online market research and prediction, online marketing and planning, online sales management and marketing services;

4. Master the ability of marketing website construction, front-end display optimization, network entrepreneurship and entrepreneurship management;

5. Understand the theoretical frontier and development trend of this discipline;

6. Have strong language and writing skills, and be able to skillfully use the Internet and computers to engage in online marketing;

7. Master the basic methods of literature retrieval and data query, be able to analyze and study the online marketing business problems by qualitative and quantitative methods, and have strong social adaptability and innovation ability.

Employment position

E-commerce operation specialist, customer service specialist, website promotion specialist, online sales representative, salesman, product purchasing specialist, product manager, self-employed person, etc. In the next 5- 10 years, some students will be able to grow into professional e-commerce managers, key account managers, SEO engineers, SEM optimizers, new media promotion and operation planning, e-commerce operations and other high-paying talents.

Occupational characteristics

This major is based on marketing theory, featuring "network" and "innovation". Supported by the three platforms of "promoting learning through competition, integrating production and learning, and skill certification", the goal is to cultivate four types of talents: enterprise, network, entrepreneurship and management.

In 2023, Tianjin Tiens College was upgraded from a higher vocational college to an undergraduate enrollment plan.

domestic

password

name

planned quantity

language

educational system

charging standards

124 1

Shi Tian College

Literature and history

0 1

marketing management

160

English

2

25800

Science and engineering class

02

marketing management

80

English

2

25800

In 2023, Tianjin Tiens College was upgraded to undergraduate higher vocational major: marketing was collected by examinee network. For more information about Tianjin Tiens College's upgrading from higher vocational education to undergraduate education, please pay attention to the page of Tianjin Higher Vocational Education to Undergraduate Education.

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