Traditional Culture Encyclopedia - Hotel franchise - What is an express hotel?
What is an express hotel?
Express hotels are also budget hotels.
What is a budget hotel? What are the essential differences between budget hotels and star hotels? So far, no one can give a unified standard.
In recent years, some domestic experts and scholars have conducted more and more research on this concept. The following is a summary of this concept by some foreign experts and scholars reproduced from netizens.
Quest (1983) believes that budget hotels are a new type of hotel with small scale, limited facilities and affordable prices; Lee (1984) points out that it is the fastest growing type of hotel in the hotel industry. Hotel type, providing clean and simple rooms; Bale (1984) pointed out that budget hotels in the United States only operate guest rooms, about 150 rooms, and the room prices are generally 25%-50% lower than that of mid-range hotels; Gilbert and Arnold (1989) The definition is a hotel that provides limited services and provides a standard and standardized accommodation environment: the quality is equivalent to three- and four-star hotels, but the price is 25-30% cheaper; in the early 1990s, Snior and Morphew (1990) believed that budget hotels are A type of accommodation targeted at travelers on short trips with lower budgets; Justus (1991) describes the Microtel hotel industry in the United States as a budget accommodation industry that provides basic facilities, keeps prices low, has no food and beverage services, and has no Banquet facilities, gyms and other entertainment facilities; Davidson (1993) pointed out that the budget accommodation industry has the advantages of all hotel chain industries, through specific design and management, to have highly competitive room rates to achieve low construction costs and low operating costs.
Key points in the design and planning of budget hotels 1. Location and environment
●Budget hotels are not cheap hotels. Less investment and low operating costs are one of the characteristics of budget hotels, but they are not the essence or the absolute purpose. The essence of an economy hotel is small burden and quick return. These two factors give the general scale and business positioning of an economy hotel a relatively certain range.
●Budget hotels are characterized by spending less and making money quickly, but they often can only survive in cities or regions with developed economies, fast population mobility, high density, convenient transportation, and mature municipal facilities. It is difficult for economic hotels in economically backward areas to be born in the true sense.
●Economy hotels mainly operate guest rooms, with few or no supporting facilities such as catering, recreation, and conferences. Therefore, there should be facilities within a 300m radius around the hotel that meet the comprehensive needs of guests and are within walking distance. Restaurants, bars, shops, post offices, entertainment, convenience stores and other facilities, as well as transportation stations should also be nearby.
●When selecting a location for a budget hotel, special attention should be paid to the existing local municipal conditions and communication conditions.
2. Investment and Evaluation
●The investment amount and investment objectives must achieve a reasonable balance. When selecting a site, it is necessary to evaluate the customer source structure and its reliability and durability.
●The determination of the investment amount is based on an accurate understanding of construction costs and operating costs, as well as an objective calculation of the feasibility and cycle of investment return.
●The more rooms there are, the lower the unit cost.
●Pragmatic choice of equipment.
3. Scale and function
Budget hotels can be large or small, but a setting of 16-20 rooms on each floor and no more than 10 floors in total is ideal. . The appropriate total building area should be limited to 6000-10000m2. Of course, it can be smaller.
●A budget hotel can also be built in a large commercial building group, so that other functional areas of this group of buildings (such as restaurants, bars, theaters, shops, etc.) can naturally provide supporting facilities and services for the hotel. .
●A certain area on the first floor of the hotel can also be used for investment and rental, such as arranging fast food restaurants, laundries, travel agencies, etc., which not only supplements the functions, but also facilitates guests.
●"B&B" (Bed and Breakfast), the guest rooms are the most important function of a budget hotel, accounting for 70-80% of the total hotel building area; followed by a front hall (lobby), a restaurant ( (or cafeteria), sometimes there may be a bakery, a small merchandise kiosk, a small bar, etc.
Budget hotels do not want guests to stay in the hotel public area for a long time, and the lobby is exquisite and practical. The hotel's operations, scheduling, monitoring, and financial functions are all located in the front desk area.
●Safety, hygiene and convenience are the basic standards.
●Support and guarantee of social service supporting system.
●Employee management model and application.
4. Style and form
●Budget hotels are also divided into "style" and "popular". The style type is more cultural, pursues a certain artistic effect and theme connotation, emphasizes a humanized environment, and is conducive to sales. The popular type is relatively simple and cheap, has extremely strict location requirements, and is difficult to operate.
●Budget hotels are also divided into "urban style", "resort style" and "continental style": different rules, different positioning and different effects.
●The periodicity of style: Most of the enduring hotel styles are not “fashionable”, while more popular hotels must constantly inject a lot of cultural blood through design to maintain the life of the style. Economic indicators (example table) of budget hotels Example: A budget hotel with 120 rooms:
1. Building area: 6,000m2; 2. Building structure: reinforced concrete frame shear structure; 3 . Investment budget: 18 million yuan; 4. Hotel employees: 20 people; 5. Sales revenue: average 6 million yuan/year; 6. Operating costs: about 1.8 million yuan. Note: The more guest rooms, the smaller the shared area. The lower the unit cost, the lower the operating costs. However, budget hotels generally should not have more than 200 rooms.
Your "human design" is reflected in "3. Scale and function" and "4. Style and form"
"Manual measurement" can be found in 2, 3 and 4 You can find it in
Reference: www.51yo.com
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