Does the hotel need an APP? Will it become obsolete now?

Benefits of hotels building APPs:

Through the continuous practice of many APPs, it can be concluded that hotels building APPs are easier to stand out than other industries. Because hotels need to capture the hearts of customers the most, a hotel APP downloaded on customers’ mobile phones is very useful for hotels to retain customers. Moreover, the recently popular social marketing can not only activate hotel users, but also deepen the hotel's position in the minds of users. It is a very effective marketing method and channel. Especially in high-star hotels that do word-of-mouth marketing, they focus on customer-oriented services and use the method of allowing customers to download the APP and actively leave messages on it, so that the hotel can better understand the true inner feelings of customers. This APP also It can be used as an interface for various forums, so that hotels can be managed together. The convenience of a hotel APP is not only for the user, but also for the hotel. In the background of the hotel APP, user information can be sorted into a series of categories to better sort out the preferences of users who have stayed. Disgusting, Shangri-La Hotel pays great attention to this aspect of operation. They will record the user's preferences and display them in detail the next time the user checks in. For example, through this customer's stay, they got a photo of the customer's favorite dog. Next When the customer comes back again, Shangri-La Hotel will thoughtfully put a frame on the photo and display it in the guest's room. With an APP, it is very simple to manage and search these huge amounts of information. It can also provide users with more detailed services. Moreover, the price of developing an APP will be much lower than recruiting a large number of manpower.

The functional requirements of a hotel can be shown in the following figure:

There are all kinds of food, drinks and entertainment near the hotel;

Quick booking;

Publish hotel activities;

Members have privileges such as delayed check-out;

You can use electronic coupons to reduce room charges;

Pay room rates online;

Exchange points for movie tickets;

Provide taxi services and book tickets;

Full set of APP background customer information etc.;

Will developing hotel APP become obsolete?

Perhaps I think it’s outdated because I think APPs are so bad now, so many of them, and some of them are really terrible to experience. But in fact, we are already in the age of science and technology. If we stick to our own selves, we will eventually get burned. Technology is changing with each passing day. The times are changing, and so are APPs. With the continuous deepening of technology and the gradual practice of artificial intelligence, the content of APPs is also constantly enriched. , Plateno Hotel canceled the use of mobile phone numbers to register members, and instead moved its position to the APP. With the change of position, the conversion rate of users is better. The strategy of using sharing as the mainstay and guidance as a supplement has made users fall in love with the hotel APP. Developing hotel APPs will never go out of style, and will even be an eternity in the face of rapid changes, because APPs will continue to be updated and iterated to add new functions, and those APPs with extremely low experience are mostly due to the lack of development experience and technical skills of the development company. Too many bugs reduce smoothness, so when choosing development, in addition to looking at the products developed by the APP development company, you should also look at the sense of responsibility of the person in charge of the APP development company. The attitude of the person in charge represents the company's attitude and also represents the key points in decision-making whether to establish subsequent APP update services.