The difference between flower house and flower house luxury

Zhu Hua Luxury is a high-end brand of Zhu Hua B&B Hotel, focusing on the high-end boutique B&B hotel field.

Zhu Hua is a B&B hotel brand owned by Lv Yue Group. As the flagship brand of Lv Yue Group, by 2020, there will be more than 1500 stores with more than 7 million people staying.

On September 19, 2020, at the first B&B Hotel Industry Development Summit, Zhang Qiang, Chairman of the Cultural Tourism (B&B) Committee of China Hotel Association and Chairman of Lv Yue Group, gave a keynote speech entitled "Redefining and Restarting the Future", explaining and defining the significance of Zhu Hua as a B&B hotel for the guests from the perspective of the industry.

Through the integration of a large number of single homestays in the scenic area, it is unified into brand and standardized management, while retaining its own characteristics of integrating local natural aesthetics and humanistic customs. Make it a homestay hotel with beautiful scenery, humanity, experience and peace of mind.

Zhu Hua applied Internet technology to B&B's operation and management, and empowered stores in all directions through OTA operation, Lvyuetong, e-commerce channel expansion, cultural tourism package marketing, store characteristic content marketing, membership marketing and other means, thus enhancing store profits and fully demonstrating the advantages of brand and chain of B&B hotels to the industry.