Traditional Culture Encyclopedia - Hotel franchise - Introduction and Characteristics Analysis of Japanese Porcelain
Introduction and Characteristics Analysis of Japanese Porcelain
As well as gold and silver ornaments, in recent years, Japanese young people have shown a trend of pursuing consumption quality. For example, when their friends get married, young people usually buy some high-grade daily-use porcelain with exquisite manufacture, shape, pattern and decoration as precious gifts for their close friends. As hosts, they will also choose porcelain worth half as a gift. Therefore, the demand for high-grade porcelain is rising. In order to meet the market demand, Japanese porcelain manufacturers launch a series of new products every year, constantly pursuing the artistry of daily-use porcelain. Therefore, new styles, many varieties, beautiful decoration, small collocation and emphasis on packaging and decoration have become the business policies followed by Japanese porcelain manufacturers. Characteristics of household porcelain;
The ancients said that "food is not as good as a gourmet", and the Japanese believe that: food enhances people's physique; Beauty products improve people's minds. There are many kinds of daily-use porcelain in Japan, which not only ensure the use function of the products, but also have good appreciation function. For example, the design of bowl products, in addition to considering the capacity of utensils, just the mouth shape of utensils has many changes. For example, the shape of a bowl is usually designed as a straight mouth, a luxurious mouth, a convergent mouth, a chrysanthemum mouth, a diamond mouth, a blank holder, a table mouth and a hexagonal mouth.
Highlight the ornamental value, the dishes are deep and shallow, with hem, flat edge and flower-shaped mouth edge to meet the needs of food or tea on different occasions. The Japanese have the custom of drinking tea while eating, and the teapot has become a product that never leaves the pot for a moment. Therefore, the design of the teapot is quite particular. Most teapots are oblate, with bamboo and rattan or copper. The shape of the pot is bottle-shaped, straight tube-shaped, square, oval, flat square, melon-shaped, etc. Some pots are also equipped with concave-convex spirals. The mouth, handle, mouth and lid of the pot are in harmony and symmetry, and the spout is generally downward. The pot is comfortable to hold, and the lid is tightly buckled when pouring water, so it won't fall off. The shape of the teacup is in harmony with the pattern of the main pot. The characteristics of Japanese daily-use porcelain design are novelty, variety, precision and beauty. Because the modeling design of new products is highly valued, it can keep a long-term best-selling in the highly competitive international market, and has created brands and product brands of companies such as Nordick and Minghai. Characteristics of decorative patterns:
At present, there are usually two kinds of decorative styles in Japanese popular household porcelain products: strong color decoration and light color decoration.
The characteristic of heavy color decoration is that products are often painted with a layer of blue, green, yellow and other colors first, and then painted with gold, silver or other colors. The hand-painted color is very strong, and the decorative patterns are mostly pine trees, cranes, weeds, flowers, birds, butterflies and dragonflies, while the light-colored decoration is painted or pasted with colored paper on plain white porcelain, or transferred, and the decorative patterns have group patterns. In addition, modern decorative patterns usually form harmony and contrast with the background color of utensils, and the effect of contrast and contrast is very obvious, such as blue and white flower plates, red and green color vegetable boxes, blue and white bean color plates, black glazed iron color bowls, blue glazed gold color teapots, teacups and so on. Decoration styles are both modern and traditional. Exquisiteness and rough freehand brushwork are often combined in a container, which makes consumers feel pleasing when eating or drinking tea. Product matching of daily-use ceramics;
Japanese household porcelain attaches great importance to the collocation of products, because only proper collocation can facilitate the practical use of consumers in daily life. Japanese daily-use porcelain is very particular about matching, including single-use and dual-use (for couples or couples), and many of them have more than five or even dozens of customers. However, in terms of matching utensils, the Japanese are very taboo to match four customers (because in Japanese pronunciation, four is the same as death pronunciation). In addition, in the picture decoration of utensils, avoid using lotus patterns (because lotus flowers are generally used in Buddhist funerals popular in Japan), and the daily collocation of western-style porcelain is mostly matched with metal knives (stainless steel or silver), lacquerware, bamboo woven products and so on. There are many specifications and styles of tableware, such as bowls, plates, dishes, soup pots, mats, teapots, teacups, spoons, chopsticks racks and so on. , in addition to attention.
Installation and decoration:
The packaging and decoration of daily-use porcelain is very important. It can attract consumers' attention with distinctive styles and colors and satisfy their pleasant psychology when shopping. The packaging and decoration of Japanese daily-use porcelain is very particular, and most of them are packed in a single carton, including product name, manufacturer, material, environmental protection label, precautions for use, and precautions for placement. The packaging box is beautifully designed and printed, with good publicity and shopping guide functions, and there is interlining in the packaging box.
Japanese daily-use porcelain is very particular about its collocation, ranging from single guest to double guest (for couples or lovers) to more than five or even dozens of people. However, in the aspect of utensils collocation, Japanese people are very taboo about four-guest collocation (because in Japanese pronunciation, four and dead sound are the same). In addition, in the picture decoration of utensils, avoid using lotus patterns (because lotus flowers are generally used in Buddhist funerals popular in Japan), and the daily collocation of western-style porcelain is mostly matched with metal knives (stainless steel or silver), lacquerware, bamboo woven products and so on. There are many specifications and styles of tableware, such as bowls, plates, dishes, soup pots, mats, teapots, teacups, spoons, chopsticks racks and so on. , in addition to attention. Installation and decoration:
The packaging and decoration of daily-use porcelain is very important. It can attract consumers' attention with distinctive styles and colors and satisfy their pleasant psychology when shopping. The packaging and decoration of Japanese daily-use porcelain is very particular, and most of them are packed in a single carton, including product name, manufacturer, material, environmental protection label, precautions for use, and precautions for placement. The packaging box is beautifully designed and printed, with good publicity and shopping guide functions, and there is interlining in the packaging box.
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