It is urgent to analyze Beijing's economic situation in June 2007+0-June 2007 +00 and predict the economic situation in 2008.

The 2008 Beijing Olympic Games is also an attractive business opportunity. According to the forecast of relevant institutions, in 2008, the number of foreign tourists visiting Beijing will reach 4.7 million, and the foreign exchange earned is expected to reach 5.5 billion US dollars. The number of domestic tourists coming to Beijing is expected to reach 65.438+0.2 billion. By then, the huge flow of people will directly drive the development of taxi, hotel, tourism, catering, drinks, green food, souvenirs and other industries. These industries have no obvious direct connection with the Olympic Games, but they are their business opportunities.

1, logistics. It is understood that the logistics demand of Beijing Olympic Games will reach 43.2 billion. At present, the total annual freight volume in Beijing is basically maintained at about 300 million tons, accounting for 2%-3% of the total national freight volume, of which air freight volume accounts for about 17% of the national total. It is reported that there are more than 6,000 road freight stations and loading and unloading points in Beijing, 22 railway freight stations 122 under the jurisdiction of railway sub-bureaus, and hundreds of factory freight stations, freight yards and warehouses connected by special railway lines. The air cargo hub of Capital International Airport and the marshalling hub of Fengtai railway network have become the nodes of modernization level. The highway system has planned 23 first-class and second-class freight hubs, and the railway department has also planned 16 main freight stations. In terms of shipping, with the direct connection between Chaoyang Port and Tianjin Port, shipping has become an important supplementary means for Beijing to develop international logistics. At present, American, British and German logistics enterprises have begun to penetrate the China market. However, China logistics enterprises are obviously at a disadvantage when competing with internationally renowned enterprises for Olympic logistics. This simply can't meet the requirements of modern enterprises for logistics development. The logistics industry in China is growing at a rate of 30% every year. China enterprises will give full play to their localization advantages, accelerate their growth by intervening in the Olympic logistics market, and establish the brand of China logistics industry, which will be the greatest wealth brought by the Beijing Olympic Games to the logistics industry.

2. Fuwa. With the release of the mascots of the 2008 Beijing Olympic Games, counters of "Fuwa" appeared all over the country overnight, and Zhejiang businessmen used the brains of "Fuwa" golden dolls: among nearly 300 licensed products of mascots, such as toys, clothing, bags and stationery, the words "Junyao Group" were printed on the box of plush toys, greeting cards were universal, scarves were made in Keshi Ya, and stationery came from Ningbo Beifa. ...

3. Catering industry. Cai, president of Beijing Food Society, said that Olympic catering needs to meet the needs of athletes and media people from 203 countries and regions. The Olympic and Paralympic Games span 60 days, with 24-hour uninterrupted service, including the catering needs of 32 competition venues, 43 independent competition venues and 13 non-competition venues, which is unprecedented in China. It contains huge business opportunities. The five principles of entering the Olympic menu are: to embody the concepts of green Olympics, people's Olympics and high-tech Olympics; Express group care for athletes from all over the world; Ensure safety and no accidents; Ensure the rationality of nutrition and the palatability of dishes; Reflect the characteristics of China and conform to the principle of thrift.

4. Flagship store of licensed goods. The Olympic Organizing Committee will open a flagship store for Olympic licensed goods, with a total of 2,000 stores. Yuan Bin, director of BOCOG's market development department, revealed that the focus of BOCOG's franchise plan in 2007 is to vigorously promote the construction of franchise retail network, facilitate consumers to buy Olympic licensed goods and services, and "strive to establish franchise retail stores in provincial capitals and secondary cities nationwide, so that the number of stores will reach 2,000". This year, BOCOG will also hold market research and discussion, focusing on the planning of licensed products for domestic and foreign consumers during the 2008 Olympic Games, including main products, product themes, images, colors and packaging. , and strive to launch Olympic commodities with distinctive themes, outstanding features and collection and commemorative value.

5. Business opportunities for media development. For the media industry, the business opportunities are enormous. The hosting of the 2008 Beijing Olympic Games will bring rare historical development opportunities to the media industry in China. The media industry should make full use of this rare opportunity to enhance its competitiveness. In view of the rare historical opportunity of the media industry, media enterprises should actively plan, the market is feasible and the business opportunities are invisible. The key lies in the media industry's innovative business ideas, actively exploring and strengthening commercial development, and planning a series of strategies that meet the needs of enterprises, so as to rapidly penetrate development and enhance the competitiveness of media enterprises. Now China market is an open market. As an important part of the international market, foreign media are actively taking advantage of the Beijing 2008 Olympic Games to accelerate their entry into the China market. For media enterprises, the domestic struggle is about to begin. What to do in the future and how to participate in the global market competition are in front of our media enterprises.

6. Business opportunities in insurance industry. The Olympic Games is closely related to the insurance industry. On the one hand, the insurance industry can provide risk management services and insurance guarantee for the construction of Olympic venues and the whole event, and escort the success of the Olympic Games; On the other hand, the Olympic Games can bring considerable economic benefits and excellent opportunities for product innovation to the insurance industry. More importantly, if handled properly, the Olympic Games with strong social influence can greatly improve the social visibility and reputation of insurance companies.

7. Security industry. The Beijing Olympic Games will be held in 2008, when a large number of athletes, journalists and tourists from home and abroad will flood into Beijing. Safety is the primary issue. It is reported that the 2008 Beijing Olympic Games will be the Olympic Games with the highest level of science and technology, and the application of computer technology such as digital broadband communication, electronic information technology and security system will be injected into the construction of Olympic venues. Large-scale infrastructure projects and facilities need a lot of safety equipment: TV monitoring, burglar alarm, access control, building intercom, security police and parking lot management system. The total investment of Beijing Olympic Games is 654.38+08 billion yuan, even though the share of security industry only accounts for 654.38+0%, it is 654.38+08 billion yuan. According to experts' estimation, the demand for closed-circuit monitoring equipment alone exceeds 654.38 billion yuan. According to relevant statistics, from now until 2008, the Beijing Olympic Games will create a market of 50 billion yuan for public safety. According to the general requirements of "Hi-tech Olympics", security products will be widely used in the construction of urban infrastructure and professional facilities in Beijing. Before 2008, 29 new large-scale Olympic facilities in Beijing will be equipped with explosion-proof security inspection equipment, safety alarm equipment and access control system. At the same time, more than 800 star-rated hotels in Beijing need a lot of fire prevention and safety monitoring equipment.

8. Development of construction industry. According to the data provided by experts from Beijing Olympic Economic Research Group, the direct construction investment of Olympic venues and supporting facilities is 29.1100 million yuan. If it is extended to 2008, the total investment in urban infrastructure directly related to the Olympic Games will be about 240 billion yuan, and Beijing's real estate development and even housing rental industry will also "heat up".

9. Bring new opportunities for the development of advertising industry. For the advertising industry in China, the Olympic Games is the largest image design activity and information dissemination event in the world, and the demand in advertising-related fields is everywhere. China's advertising industry will achieve qualitative leap and quantitative growth because of the Olympic Games, and enter the golden age of China's advertising industry, thus promoting the overall level of China's advertising industry and improving China's advertising industry's position in the world.

It is generally believed in the industry that Beijing's successful bid for the Olympic Games and China's accession to the WTO provide a rare opportunity for Beijing to accelerate its economic development and social progress. If we can seize the opportunity, it is possible for Beijing's GDP to grow at an average rate of 10% or1%. According to estimates, due to the multiplier effect of new Olympic investment and the * * * effect of Olympic-related consumption factors, the GDP grew at an average annual rate of 1.67 percentage points from 2002 to 2007.

The Olympic Games is not only the Olympic Games for athletes, but also the arena for enterprises. The Olympic flame came to China for the first time, giving China enterprises a rare opportunity. When huge opportunities are in front of us, the key is how to seize them steadily, which is a big problem that China enterprises need to seriously consider.