Government assistance and housing enterprises' self-help; The real estate industry is struggling under the epidemic.

Developers actively participated in the fight against the epidemic, and at the same time launched various promotional activities to try their best to stabilize the first quarter results.

The impact of new coronary pneumonia on China's economy is obvious. Investment banks including UBS and Citigroup have predicted that China's GDP in the first quarter will be around 3.6%-3.8%.

In view of the interactive relationship between the overall economy and the real estate industry, the expectations of the real estate industry are not optimistic.

A professional organization said in the report that the short-term impact of the epidemic on the macro-economy and even the real estate industry may be greater than the SARS epidemic in 2003.

However, in recent two or three days, local governments have introduced policies to help the property market.

At present, the cities that have issued policies are Shenzhen, Xi and Wuxi, among which Wuxi has the most content and the strongest policy. Guarantee from tax, land sale, pre-sale, financing, transaction and other aspects.

According to the analysis, every policy in Wuxi is aimed at truly alleviating the pressure of liquidity of enterprises, including delaying the payment of transfer fees and taxes and fees, and even requiring banks not to blindly lend, cut off loans or suppress loans. Finally, it also coordinated the competent authorities to open an online housing fair to help housing enterprises facilitate transactions.

It can be seen that the government is also determined to stabilize the real estate market. After all, for big branch cities, the income from land sales in February has been almost zero, and the real estate market will certainly not fall sharply again.

After returning to work in February, many cities in China, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Zhengzhou, Tianjin and Chongqing. , has announced or terminated or postponed a number of plots originally planned for sale in February.

Land sales can be postponed, but the sales of developers can't wait for a moment. Therefore, after putting the sales center online and opening the online house purchase, developers have taken more measures to promote sales.

The most common sales slogans are "15 days without reason to check out", "30 days without reason to return goods" and "free room transfer within 7 days".

Incomplete statistics show that in the past week or so, many real estate enterprises, including Midea Real Estate, Yuzhou, Poly, Evergrande, Sunac and Fantasia, have launched "no reason to check out", increased online push and locked customers.

Among them, Evergrande has the strongest promotion. In fact, "no reason to check out" has long been one of Evergrande's usual sales methods for many years, and this time, Evergrande is eager to lock in customers in advance.

On the basis of "no reason to return a house", Evergrande threw out a combination boxing: the lowest price commitment (as of May 10) and turned it into a national marketing strategy, with the intention of locking in more contracts and grabbing orders in advance.

Evergrande's strategy is to lock prospective buyers through down payment. If you don't buy a house in the end, the down payment can be converted into a guest reward or a full refund. Evergrande also promised that the buyers who signed the sales contract on February 13 can enjoy the lowest price lock for up to 88 days, that is, if the price is reduced before May 10, they will get the price difference compensation.

Faced with the uncertainty in the first quarter of 2020, developers actively participated in the fight against the epidemic and launched various promotional activities in an attempt to stabilize the performance in the first quarter.

As a member of the real estate industry, Viewpoint Real Estate New Media always pays close attention to this major epidemic sweeping across the country, and also pays close attention to the actions of real estate enterprises to donate money and materials in this anti-epidemic struggle.

Meanwhile, Viewpoint Real Estate Agency will still hold the 2020 Viewpoint Annual Forum and the 2020 China Real Estate Excellence 100 Award Ceremony in March. At the event site, the industry models and outstanding representatives in 20 19 will be summarized and commended, and the current real estate countermeasures will be fully discussed.

Xiongguan road is as iron as iron, and now it is still one step away from the beginning. In the face of great difficulties and challenges, we need to sum up the past, commend Excellence and forge ahead.

Agenda of the 2020 Viewpoint Annual Forum:

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Conference theme: anti-epidemic period and renewal era

The anti-epidemic period is also an era of economic restructuring and gear shifting in China, and real estate enterprises are bound to update their concepts and innovative thinking in all aspects. During this period, no matter urban renewal, property listing, stock assets securitization, mergers and acquisitions, cooperation, agent construction and other modes will surely develop colorful. It can be said that in the third 10 year of 2 1 0 century, the real estate industry will surely enter the "renewal era" in an all-round way.

Main topics:

Special article: market attack during the anti-epidemic period

Macroeconomic chapter: policy and structural adjustment

Market trend: the growth boundary of real estate market

Industry model: changing acceleration

Capital Finance:10.7 trillion and New Ways of Real Estate Fund

Land renewal: three old transformations and merger and acquisition rules

Innovative business articles: the blue ocean and the red sea of the times

Product quality: the return of quality and profit

2020 China Real Estate Excellence 100 List Awards Ceremony

Take stock of the most representative annual performance of real estate enterprises in China, and look for real estate enterprises that can be called great, dare to pursue glory and rank among the best in China.