How to make your own promotional film

The enterprise propaganda film focuses on the enterprise by documentary. The content is specific and diverse, allowing a variety of artistic means to express the brilliant achievements and spiritual style of enterprises. It is a cultural form between news and TV art, which should have both the authenticity of news and the aesthetics of art.

Every successful enterprise, after years of market economy, has mostly created a leading team with high cultural literacy, super business philosophy and professional management level. They really don't agree with the fixed assets, annual output value, position and role in the industry, celebrity visits and other factors emphasized in previous corporate promotional films.

They believe that our enterprise has been operating for decades, creating hundreds of millions of wealth, and its leaders have changed for several generations. Can just playing for more than ten minutes explain the value of life? Can we inherit our corporate culture? On the contrary, they hope that the society will dig deep into their corporate culture and business philosophy, endow them with unique cultural connotations, and thus establish a unique corporate image in the social economy. As long as the creative thinking is clarified, we can grasp what the enterprise wants, which is also the basic professional requirement of a film and television producer. Enterprise feature films should have: strong cultural color and image appeal! With unforgettable and thought-provoking spirit shock! With inspiring and exciting enterprise centripetal force!

Second, why should the company make a promotional film:

Corporate image feature film has become one of the most important publicity means for enterprises! It is to shoot, record, edit and make films in a focused, targeted and orderly manner at all levels within the enterprise through the production of films and television. Compared with the traditional text propaganda, it is more intuitive, vivid and has a strong appreciation. It can integrate film and television dynamics, dubbing and three-dimensional animation, vividly highlight the unique style and appearance of the enterprise, show the strength of the enterprise, enhance the image of the enterprise, and show the product information and value service of the enterprise. Let people from different social strata have a positive impression on the enterprise, so as to establish a good impression and trust on the enterprise and further trust the products of the enterprise. Enterprise feature films have low cost, clear audience, and the occasion and time of screening are also relatively random. Widely used in corporate image promotion, product promotion, instructions for use, real estate investment promotion, real estate sales, exhibition investment promotion, tourist attractions, school enrollment, hotel promotion, brand promotion and so on. Artistic enterprise feature films and city image propaganda films can improve visibility and promote investment attraction.

Three. Function introduction of various promotional videos:

1. Animated movies: 2D and 3D animation. Specific display of products, simulation of scenes and environments, etc.

2. Corporate propaganda film: Like a business card, with the rhythm of music, the audience can truly understand the spirit, culture and development of a company by using information forms such as images, sounds and animations.

3. Exhibition introduction film: Due to the high mobility of the audience, it is required to attract the audience's interest in the product in a short time, so it is usually more compact, faster in pace and more direct in appeal than corporate promotional films.

4. Product promotional film: also known as service introduction film, focusing on the purpose, advantages, production environment, usage and after-sales service of the product.

5. Work report film: It can be used as a powerful supplement to traditional written reports in the fields of "project implementation summary", "government work report", "enterprise annual summary report" and "project inspection report". It makes use of images, sounds, animations and other forms of information to make visitors more interested, more vividly and deeply understand the overall situation of the report, thus improving the persuasiveness of the written report. With the popularization and development of video media, the work report film has gradually become the most convenient and quick bridge for enterprises and institutions to summarize their work and communicate with each other.

6. Training materials: indoor or outdoor training and education films for public use or internal use of enterprises, as well as for users or employees.

7. User's Guide: Used in conjunction with the user's manual, it makes it easier for viewers to master the operation essentials of an item.

8. Technical introduction sheet: it is used to introduce all the equipment and operation processes of R&D, production and testing to users or employees in detail.

9. Press conference guide: Play it on various press conferences or ceremonies to draw the theme and attract the audience's attention.

10, activity documentary: follow an activity (such as outward bound training and celebration) to shoot, and then make a documentary suitable for the corresponding purpose.

1 1. Other film and television programs: We can also carry out personalized creativity and production of various film and television programs according to the specific requirements of users.

Four, corporate promotional film specifications:

Corporate propaganda film is like a business card, which uses images, sounds, animations and other forms of information. With the rhythm of music, the audience can really understand the spirit, culture and development of a company in a relaxed environment. With the popularization and development of video media, corporate propaganda films have gradually become the most convenient and quick bridge for enterprises and institutions to display and communicate information. However, what kind of corporate propaganda film can meet your corporate image and business needs? What kind of corporate promotional film is tailor-made and just right?

Film length: generally, 5 ~ 10 minutes is appropriate.

The content of the film: general situation of enterprises, R&D and technology, products and services, production and logistics, sales and market, management and concept, team and culture, prospects, etc.

Purpose of the film: giving away customers, partners, exhibitions, pre-bid introduction, hall display, staff training, etc.

Production cycle: usually 10 to 30 days, or it can be completed in a shorter time according to the special requirements of customers.

Staffing: screenwriter, director, cameraman, rock and roll, lighting engineer, editor, special effects engineer, sound engineer, voice actor, assistant engineer, etc.

Equipment configuration: broadcast-level camcorder, multifunctional rocker arm, remote-controlled helicopter, rail car, lighting group, video recorder, off-line editor, recording equipment, etc.

Finished products: beautifully packaged and printed DVD discs, VCD discs, TV broadcast tapes, AVI data discs and FLV. WMV network format.

Verb (verb's abbreviation) Comparison of the advantages of film marketing and slide marketing;

Some companies ask us what is the difference between slide marketing and film marketing? First, let's talk about slides. Slides are often used in employee training courses of enterprises, as an auxiliary tool for teachers, and sometimes appear in some product exhibitions. Its main feature is to show the company's products to customers in the form of pictures. Now, let's talk about the characteristics of film and television. Compared with slides, the characteristics of film and television are very obvious:

1, easy to carry: the complete set of slide equipment includes: slide projector, screen cloth and bracket, slide and cassette, etc. , not convenient to carry. The film is just a thin CD, which is very convenient to put in the briefcase and coat pocket.

2, simple operation: the operation of the slide requires at least two people, one to play and one to say. If you don't cooperate tacitly, you will often fail to express your words. The film only needs to press the play button, and the speaker only needs to make a brief explanation after the play. In short, when putting slides, slides are auxiliary tools, and the presenter is the protagonist. When a movie is shown, the movie is the protagonist and translation is the auxiliary, because most of the roles of translation have been replaced by dubbing in the movie.

3. Diversification of channels: slides can only be played on slide projectors, while movies can be played on various carriers, such as DVD players, computers, website platforms, portable players, mp4, TV stations, outdoor large electronic color screens, bus TVs, etc ...... even on sliding cloth through technological transformation.

4. HD: Generally, companies that use slides know that the definition of slides is very vague, and people in the back row often can't see it clearly. Film and television are different, and modern film and television technology can be said to be advancing by leaps and bounds. We usually see advertisements clearly on cable TV, but the definition term is standard definition, and the definition of our film and television feature film is four times that of standard definition, which is called high definition. The clarity of the slides is not as good as that of the movies we made.

5. Sensory stimulation: As we all know, slides are silent. Even if there is, it is not synchronous internal dubbing, but external dubbing. People only have a flat visual experience, and movies can mobilize people's stereoscopic vision and hearing at the same time. The background music and dubbing of film and television are embedded in the film. While watching the film and getting to know the company, the audience can not only appreciate the visual impact brought by the superb shooting skills of provincial film and television artists, but also appreciate the exquisite manuscripts written by our provincial screenwriters, the magnetic alto of the national first-class announcer and the background music with a sense of the times. To put it mildly, it's like a group of young men listening to a beautiful teacher, enjoying the beautiful woman and the sweet voice at the same time. Of course, their attention is highly concentrated.

6. Timeliness: Some enterprises mentioned the difficulty of film and television updating, which may be a misunderstanding based on imagination without understanding the film and television production process. If an enterprise completes a feature film and then launches a new product, it can completely increase the content of the film by making up the lens. Of course, if the substantive content of the film has undergone fundamental changes in reality, it is not enough to just make up the lens. You should contact us as soon as possible and remake a brand-new feature film. In short, film and television feature films are undoubtedly the best among many marketing methods.

Sincerely look forward to cooperating with you! Have a nice day at work.

You can contact me if you want to shoot a corporate promotional film. First, after you find the production company, you should look at their previous cases. Second, you need to know how their film crew is arranged. What matters is whether there is a director, where the director has filmed and written similar films. (Many so-called production companies are just staff who can arrange things casually with cameras and edit them later. Thirdly, you should know clearly the message you want to convey to the audience, that is, you need to know clearly what your film wants people to understand or feel, and you should not blindly obey the director. Fourth, the selection of materials is important, but what really comes out is the later production in the computer room. Before shooting, you need to know what the company's later strength is, whether it is pure dps nonlinear editing or some special effects of 3d software. The price difference between simple nonlinear editing and 3d special effects synthesis is not one point or two.