Product Thinking: Innovation Mode —— New Elements Produces New Species

New products should have new elements to increase competitiveness.

In the existing experience of products and services, use new elements such as new technologies to enhance the user experience or the cost structure of poop. For example, a new screen for mobile phones.

Change the internal business model of your products and services with new elements generated by socio-economic upgrading and industrial upgrading. Innovatively make your products and services look like the original products, but actually become new species.

New element 1: turn consumers into investors. Crowdfunding model is applied to hotel projects, including Tokyo B&B in Xue Manzi. Crowdfunding for individual investors is launched on the crowdfunding platform by using brands and IP, so that individuals with a sense of identity can become small investors in the hotel and get dividends in operation. These individuals will be converted into loyal users and fans by 100%, that is, bringing the internet gameplay into hotel projects. If rights are replaced by tokens, this model will be more flexible and it will become a blockchain game.

New element 2: IP hotel. IP stands for traffic and is a central community. Doya+Wu Xiaobo is a typical representative. Doya is a hotel that studies cultural genes, so it is perfectly integrated with Wu Xiaobo. Doya House Hotel is defined as a community hotel. In this way, the traffic in this community will be converted into customers in a large proportion, and the combination with Wu Xiaobo Channel programs will also add other scenes, such as community activities and reading space. Many soft advertisements will also be integrated into the program.

New element 3: scene e-commerce. The definition of Doya is not only a rest space, a peak experience based on the optimization of user experience map, but also an e-commerce space where users experience various new products in different places and what you see is what you get. Duoya sold 30,000 mattresses on 20 16, which is not a small sales volume for real e-commerce.

From the perspective of business model and logic, Duoya is very different from traditional hotels. Although it still provides hotel services, it has become a new species, and its activity space and borrowing point have completely changed.