Ruili, Yunnan, the beautiful Oriental Jewelry City--Ruili welcomes you

Liu Wusan, Member of the Standing Committee of the Dehong Prefecture Committee of the Communist Party of China and Secretary of the Ruili Municipal Committee

“There is a beautiful place where the border people grow up and the dense villages are closely connected. , the blue waves of the Ruili River are rippling..." This song "There is a Beautiful Place", which is sung from all over the country, is about the beautiful Oriental Jewelry City-Ruili City, Yunnan Province.

1. Basic situation of Ruili City

Expand the map of China, you can clearly see: on the 18,000-kilometer land border, there is a shining port pearl. It is Ruili, China's bridgehead connecting Southeast Asia and South Asia, located in the west of Yunnan Province.

Ruili City is located in the west of Yunnan Province and belongs to the Dehong Dai and Jingpo Autonomous Prefecture, with an area of ??1,020 square kilometers and a population of 120,000. There are Dai, Jingpo, Deang, Lisu, Achang, Han and other ethnic groups living harmoniously here. Ruili borders Myanmar on three sides. There are 62 boundary monuments erected on the 169.8-kilometer-long national border, forming "one dam, two countries, the intersection of three provinces and states, five border cities" and "one village, two countries". The unique landscape of "one well and two countries". There are no natural barriers on the border, and the friendly exchanges between the border people of China and Myanmar can be regarded as a model in the world. It has two national first-class ports (Ruili and Wanding), one of the first batch of excellent tourist cities in China, the birthplace of the Dai people in China, the only Jiegao border trade zone in the country that implements the special "internal and external customs" supervision model, and China's connecting Southeast Asia and South Asia. It is a bridgehead, one of the first batch of national intangible cultural heritage "Ruili Dai Peacock Dance", the largest lemon production base in the country, a city with cultural industry characteristics in Yunnan Province, a health city in Yunnan Province, an Oriental Jewelry City and many other business cards in one.

Ruili Port National Gate (the middle is the main national gate, the left is the border crossing, the right is the cargo passage, puzzle)

Opening the ancient Baye Book, Ruili was once the Kingdom of Guozhanbi Kyoto, the seat of four dynasties, has had a prosperous history of nearly a thousand years. In modern history, the Central Leiyun Aircraft Manufacturing Factory and the important border town of Wanding have written glorious chapters in the world's anti-fascist war. In the history of New China, Premier Zhou Enlai and Burmese Prime Minister U Ba Rui walked into the country from Wanding Bridge and spoke of the Paukphaw friendship between China and Burma. Ruili and Wanding are the first important border ports to be opened in western China, and are known as the two shining "eyes" on the southwest border. With the advancement of history, the construction of the China-ASEAN Free Trade Area has accelerated, and Ruili's role as a bridgehead connecting China to Southeast Asia and South Asia has become increasingly apparent.

2. Current Development Status of Ruili’s Jewelry Industry

Looking at the historical context, it is not difficult to find that Ruili’s jewelry trade has a long history. Jiexiang, located on the Ruili Dam, means "Gem Street" in Dai language. It has been a place for jewelry production and trading in history. By the early 1990s, Ruili had built the country's first relatively standardized jewelry market, which played a great role in promoting the development of Yunnan's jewelry industry. Now Ruili has developed into five professional markets, forming a one-stop industrial chain of raw materials - processing - wholesale - retail. Since 1993, Ruili has been seeking to climb the strategic heights of the Oriental jewelry industry. After 14 years of development, Ruili has now become a well-deserved "Oriental Jewelry City." At the beginning of reform and opening up, the annual demand for wool in my country's jewelry market was about 2,000 tons, 90% of which came from Ruili, earning the reputation of "jades come from Yunnan, and jade comes from Ruili". The Nangu River Taobao Valley, which is rich in red and sapphires, is the only Taobao site in the country that has been developed as a tourist project. Here, tourists can experience the fun of going down the river to hunt for treasures.

Liu Wusan, member of the Standing Committee of the Dehong Prefecture Committee of the Communist Party of China and Secretary of the Ruili Municipal Committee, attended the press conference on "Yunnan Dehong Ruili was rated as the 'China Jewelry and Jade Jewelry Characteristics Industrial Base' and won the 'Tiangong Award' "Hui"

Ruili is adjacent to Myanmar, a country with major gem and jade resources. It is the largest land route for Myanmar to export jade and has developed into one of the most important jewelry trading centers in China. In recent years, Ruili's jewelry industry has shown great vitality. The jewelry trading area has been expanding day by day, and the number of employees has been increasing. Jewelry merchants from all over the country have been coming to Ruili to purchase goods in an endless stream. Jewelry has become one of the iconic industries with the greatest development potential in Ruili.

Ruili is a city with cultural industry characteristics in Yunnan Province. Relying on its location and resource advantages, it has built a cultural industry development pattern with jewelry culture as the highlight. In 2006, the added value of the cultural industry accounted for 7.73% of the city's GDP. Its focus and highlight is the jewelry industry. , the added value accounts for 5.9% of the city's GDP, and a dazzling oriental jewelry city is rising in the west.

Dao Xiaorui, deputy secretary of the Ruili Municipal Party Committee, attended the "Mayor Forum of China's Jewelry and Jade Jewelry Characteristics Industry Base" in Beijing

At present, Ruili City has formed a relatively concentrated jewelry pedestrian street and Huafeng Market There are more than 6,000 merchants engaged in jewelry processing and sales in the five major jewelry parks, Jiegao Jade City, Jiegao Zhongmain Street, and Water Entertainment Park. They come from mainland my country, Hong Kong, Taiwan, Myanmar, Pakistan, India, Nepal, etc. country, employing more than 10,000 people. The varieties of jewelry trading include not only jade, but also expanded to petrified wood, agate, crystal, gold and silver jewelry, high-quality wood carvings, various strange stones, etc. In 2005, jade carvers from Ruili City won seven Tiangong Awards, including the Bronze Award, Best Creative Award, and Best Craftsmanship Award, the highest award in the Chinese jade carving industry. In 2006, they won another silver award. , one Bronze Award, one Best Creative Award, seven Excellence Awards and ten "Tiangong Award" awards. In the same year, Ruili was rated as "China's Jewelry, Jade and Jewelry Characteristics Industrial Base" by the China Jewelry, Jade and Jewelry Industry Association, the Jewelry and Jade Jewelry Management Center of the Ministry of Land and Resources and other departments. Ruili Jewelry Pedestrian Street was rated as a demonstration street for Yunnan Province’s “100 Cities and Ten Thousand Stores No Counterfeiting Campaign”. The achievement of these honors has given wings to the development of Ruili’s jewelry industry.

3. Carefully build the “Oriental Jewelry City—Ruili” brand

The jewelry industry is Ruili’s advantageous industry with the most distinctive local characteristics and huge development potential. Building an "Oriental Jewelry City" is a strategic measure for Ruili City to develop its characteristic economy and advantageous industries under market economy conditions. In recent years, Ruili Municipal Party Committee and Municipal Government have followed the trend of the times and effectively transformed government functions by building five major jewelry parks integrating wool processing and sales. They have continuously strengthened guidance and services, given full play to the independent operating capabilities of enterprises, and promoted the development of the jewelry industry. Showing strong momentum.

(1) Standardize the supervision of the jewelry market and enhance the awareness of establishing an "honest" market

In accordance with the idea of ??"releasing water to raise fish, building nests to attract phoenixes", lower the market entry threshold, Promote the diversification of business entities in the jewelry and jade market. State-owned and private enterprises and individual industrial and commercial households are allowed to engage in jewelry business; foreign natural persons from Myanmar, India, Pakistan and other neighboring countries are allowed to engage in jewelry business, and are included in the management and registration management of individual industrial and commercial households, and enjoy quasi-national treatment, and their market entities are confirmed status, regulate the access behavior of market operating entities, and create a relaxed external environment for jewelry operations.

Give full play to the market management functions of the industrial and commercial departments. In recent years, Ruili City has strengthened the integrity supervision of jewelry business households, taking publicity as the leading role, standardizing the operating order of the jewelry market, and establishing a jewelry integrity market. Strictly investigate and deal with illegal activities in the jewelry market that pass off fake goods as genuine, pass off substandard goods, and defraud consumers. Administrative law enforcement measures are used as guarantees to resolutely ban jewelry dealers who violate laws and regulations, creating a fair competition environment for jewelry operations. We will establish economic household registration to standardize the qualifications of market entities, establish a self-discipline system to strengthen self-supervision, strictly investigate and deal with violations of laws and regulations that defraud consumers, establish and improve the social supervision system, implement quality inspection cards, brand management, support the development of leading enterprises, and strengthen department coordination. In conjunction with other service measures, we have implemented three projects including integrity, brand, and industrialization improvement, and established four systems for recording illegal acts of jewelry market operators, publicizing illegal acts, key supervision, and advance compensation, building an honest market for jewelry operations.

Give full play to the role of jewelry testing stations and actively create a safe purchasing environment. The Municipal Party Committee and Municipal Government fully realize that integrity is the soul of the development of the jewelry industry. In 1997, the Dehong Prefecture Quality and Technical Supervision Bureau set up a jewelry testing station in Ruili to strengthen jewelry quality rights protection. From then on, Ruili Jewelry had its own “identity card”. Jewelry testing certificates issued by authoritative and professional departments allow consumers to reflect the collection value and economic value of jewelry when purchasing jewelry, and both merchants and consumers benefit.

Jewelry that has been tested by the appraisal center will be issued with a gemstone jewelry inspection certificate or inspection card. The physical picture and number of the inspected jewelry are indicated on the certificate, and the inquiry center's inquiry phone number and security number, steel seal and ordinary seal are also included on the back. The name, shape, total mass, density, color, refractive index, optical characteristics, absorption spectrum, precious metals and other physical and chemical indicators of the physical object are clearly marked. Special attention is paid to the common names of "goods A and goods B" that consumers are most concerned about. bright. With the Ruili jewelry that detects "ID cards", consumers' concerns have been dispelled, and the sales situation is very promising. Not only jewelers in the province have sent jewelry for inspection, but jewelry from most provinces and regions in the country, such as Gansu, Zhejiang, Jiangsu, Guangdong, and Guangxi, etc. Many merchants also came to inspect. Some merchants even sent jewelry purchased from other places to Ruili for inspection. Some merchants simply changed their past purchase locations and went directly to Ruili to wholesale jewelry, which further promoted the development of Ruili's jewelry industry.

Jade Works - A Heart of Ice in a Jade Pot

Give full play to the functions of administrative law enforcement departments such as public security, industry and commerce, and quality supervision, and strive to establish and improve the integrity management system of the jewelry market. The first is to establish a record-keeping system for illegal acts of jewelry market business entities. Regarding the illegal activities of jewelry market business entities, we should establish files and fill in the "Record Form of Illegal and Violatory Behaviors in Jewelry Business" to record them in order to facilitate review. The second is to establish a public disclosure system for violations of laws and regulations by jewelry market operators. Various violations of laws and regulations investigated and dealt with in daily supervision work will be announced at the business premises of the market operators to punish offenders and warn other operators. Jewelers who persist in their incorrigibility and have affected Ruili's image and reputation will be exposed on television media, leaving them no place to stand. The third is to establish an illegal supervision system for jewelry market operating entities. Implement key supervision on market operating entities that seriously violate laws and regulations, and impose penalties such as warnings, orders to suspend operations for rectification, and cancellation of business qualifications, depending on the circumstances. The fourth is to establish an advance compensation system. If consumers purchase goods in the jewelry market and their legitimate rights and interests are harmed, they can complain to the jewelry supervision department with the purchase receipt and apply for advance compensation, which will be paid by the jewelry association. The jewelry supervision department will provide a credit guarantee, and the supervision department will recover an equal amount from the operator. Advance compensation is transferred to the compensation fund. At the same time, merchants selling counterfeit products will be severely investigated and punished in accordance with the law.

View from Ruili Jewelry Pedestrian Street

(2) Strengthen the management of the jewelry industry and establish awareness of the incentive mechanism of the jewelry industry

In order to accelerate the development of Ruili jewelry industry , the government has opened up the market for merchants and created a good business environment. Merchants have also actively repaid the society, donated money for education, helped the poor, supported social welfare undertakings, and made due contributions to the development of Ruili. At the same time, the government promptly established such programs as the "Jewellers' Tax Contribution Award", "Feedback to Society Award", "Jewelry Innovation Award", "Jewelry Market Operation Integrity Award", "Jewellery Industry Investment Award", "Jewellers' Reasonable Suggestion Award", The "Jewelry Association Award" and other awards fully mobilize the initiative, enthusiasm and creativity of the majority of jewelers, and strive to make the jewelry industry bigger, stronger and better.

Ruili Jade Wool Trading

Strengthen the management of the jewelry industry, enhance the "team" awareness of jewelry companies, and follow the principle of "government guidance, association guidance, and jewelry operators to do it". Continuously improve the development level of the jewelry industry. In 2001, Ruili City established the "Ruili Gem and Jade Industry Association". Each council member of the association is democratically elected by industry practitioners, and the term of each council is three years. In August 2006, it was renamed "Ruili Gem and Jade Association" and became the "booster" for the development of Ruili's jewelry industry, uniting and guiding jewelry enterprises in the city to cooperate sincerely and operate with integrity, in order to build an "Oriental Jewelry City" and develop the jewelry industry. Make positive efforts. The registration and use of the "Ruili Jewelry" collective trademark has played a positive role in expanding the influence of the industry, enhancing the potential for industry development, strengthening industry self-discipline, avoiding unfair competition and purifying jewelry and jade business practices.

(3) Strengthen the guidance of the jewelry industry and enhance the government’s “bridge” awareness

Give full play to the government’s “bridge” role in the development of the jewelry industry. First, the Ruili City Jewelry Industry Development Leading Group was established. The second is to organize efforts to study Ruili jewelry industry policies. Strengthen communication and contact with Myanmar to ensure the safety of resource imports. At the same time, we organize customs, industry and commerce, quality supervision and other functional departments to learn from the successful experiences of other places in developing the jewelry industry, study their specific practices, further update their concepts, continuously provide valuable information to the government, and make suggestions for strengthening Ruili’s jewelry industry.

Promote the simultaneous development of the jewelry industry and the tourism industry. "Jade comes from Yunnan, jade comes from Ruili", jewelry is global, and jewelry tourism is also global. After years of development, Ruili's jewelry tourism has formed a pattern that integrates jewelry trading, ethnic customs, and exotic sentiments. This is unique in the country. It is also the reason why Ruili jewelry can attract many domestic and foreign jewelry merchants and tourists to come for trading, sightseeing, and shopping. one of the important reasons. Jewelry tourism is not only a derivative of the jewelry industry, but also a tourism product. Jewelry and tourism are perfectly integrated and complement each other's advantages. According to the idea of ??"brand name, quality first, integrity as the soul", the unique Ruili "Oriental Jewelry City" jewelry tourism has been formed. brand.

Encourage technological progress and implement science and technology to promote wealth. Strengthen research on the development of the jewelry and jade industry and implement science and technology to develop treasures. Continuously strengthen research in computer design technology, computer engraving, computer sales, computer identification and other aspects. In future development, we will also actively cooperate with powerful colleges and universities to establish Ruili Jewelry College to cultivate jewelry professionals, improve the overall quality of employees, and reserve talents and reserve forces for the jewelry and jade industry to become bigger and stronger. Actively implement trademark strategies and help jewelers apply for Yunnan famous brands and Chinese famous brands. The government will also organize relevant departments and merchants to visit areas with relatively successful jewelry industry development, learn from their successful experiences, and provide merchants with good strategies to make the Youruili jewelry industry bigger and stronger. At the same time, Ruili will speed up the construction of the jewelry and jade park, give full play to Ruili's advantages of gathering jewelry talents and being adjacent to the main jewelry producing areas, and do everything possible to make Ruili become a comprehensive international jewelry trading market integrating research and design, production and processing, trade circulation, exhibitions and auctions. .

In short, Ruili Jewelry will adhere to the road of branding, scale and groupization, continuously improve the visibility and credibility of Ruili Jewelry, and gradually form a one-stop production, supply and sales center with jewelry trading as the core. A new pattern of intensive management. The government will work with relevant functional departments, jewelers, friends of Myanmar, Taiwan compatriots, and overseas Chinese to jointly create "Integrity Ruili" and accelerate the formation of a jewelry industry chain. Ruili will continue to adhere to the development ideas of government guidance, departmental cooperation, businessman participation, and enterprise implementation, and down-to-earth make the Ruili jewelry industry bigger and stronger, making the brand of "Oriental Jewelry City" even more resounding!

Ruili urban area