Development trend of hotel industry in 2023

In 2023, the development trend of the hotel industry is: the specialization and refinement of e-sports hotels will be strengthened, the "micro-innovation" of space transformation will be highly respected, the integration of culture and tourism will gradually become the mainstream of "accommodation +X" format innovation, and the demand of minority people will give birth to new accommodation formats.

First, the trend of specialization and refinement of e-sports hotels has been strengthened. The proportion of professional e-sports hotels has reached a new high of about 36%, and it has been iteratively upgraded in refined operations.

Second, the "micro-innovation" of spatial transformation is highly respected. That is, under the premise of not changing the original structure and main business direction of accommodation space, you can get a brand-new room type by adding additional elements, such as audio-visual rooms, to some rooms.

Third, the integration of cultural tourism has gradually become the mainstream of "accommodation +X" format innovation, with innovative formats such as "accommodation+reading", "accommodation+museum" and "accommodation+art" aiming at cultural segmentation, which has driven new consumption of accommodation and cultural tourism.

Fourth, it is the needs of the minority that have spawned new accommodation formats, such as pet hotels, healthy homestays, leisure hotels, camping tent hotels and so on. In 2022, driven by local leisure consumption, all kinds of niche accommodation consumption was in full swing, and it was listed on the consumption list of "network celebrities" in various places many times. Some original niche formats became big markets in sub-sectors driven by KOC.

Impact:

With the gradual improvement of domestic epidemic situation and the comprehensive optimization and adjustment of prevention and control policies, the domestic tourism travel industry will maintain a stable recovery trend in 2023, which will create good external conditions for the recovery of the accommodation industry.

With the continuous improvement of the macroeconomic situation, it is expected that domestic business travel will enter the recovery zone in 2023, and the accelerated recovery of international business travel, conferences and exhibitions will also bring new help to the recovery of the domestic accommodation industry.