Traditional Culture Encyclopedia - Hotel franchise - Which companies in China can do the logo design of star-rated hotels?
Which companies in China can do the logo design of star-rated hotels?
Each hotel has its own unique style and structure. How to attract customers more? In addition to good housing conditions and excellent service, how to better publicize the corporate image of hotels has become the primary pursuit of most high-end hotels, and logo design can solve this problem well. Good-looking logos can impress customers and become the crowning touch of the hotel.
Spiritual elements of hotel logo design
"Shape" is the first essence of hotel logo design. The "shape" should be coordinated with the overall architectural style and decorative taste of the hotel.
"Color", that is, color, tone, overall tone and color collocation at all levels should achieve harmony and unity.
"Quality" is material, and material is the basic carrier to mark the factors of production. Single or multiple materials serve shape and color.
"Taste" is taste. When the shape, color and quality are well matched, the taste will come out. Taste is related to the whole hotel, and it also complements the feeling of being in the overall decoration flavor. In a word, "face" is not enough and taste is not high, which can be seen from the details "shape", sensory "color" and internal "quality".
Hotel logo classification
Outdoor signboard
Hotel outdoor signboard is a signboard placed in the external space of the hotel, mainly to improve the visual recognition of the hotel and facilitate customers to find it. Details are as follows:
1. Hotel name signboard: it is mainly set on the roof, floor elevation or entrance of the hotel, and is generally displayed in the form of LED luminous characters, so that the hotel can instruct people during the day and night, and the hotel is highly concerned.
2. Independent logo: generally, it is a tall spiritual fortress installed outside the hotel, which has high visibility and enhances the overall image of the hotel.
3. Hotel parking lot guiding signs: signs that guide vehicles outside the hotel and introduce parking rules. The open-air parking lot includes parking space guide signs in this area.
4. Publicity signs outside the hotel: Some hotels will set up vertical light boxes outside to attract customers to stay.
Indoor signboard
Hotel indoor signs are all signs placed in the hotel building space, and they are the carriers of a series of guiding services accepted by customers when they enter the hotel, which embodies the service spirit of the hotel. Details are as follows:
1, lobby sign
2. The overall logo of the hotel
3. Elevator signs
4. Floor index card
5. Floor signs
6, room area shunt board
7. room name signboard
8. Various functional signs (fire safety and warm tips)
9, parking garage direction guide card and rules.
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