Traditional Culture Encyclopedia - Hotel franchise - The main features of economy hotels in China.

The main features of economy hotels in China.

The main features of economy hotels in China.

The finiteness of products

Economy hotels closely follow the hotel's core value-accommodation, take room products as the soul, and remove other unnecessary services, thus greatly reducing costs. Generally speaking, budget hotels only provide room and breakfast (bed&; Breakfast), some limited service hotels also provide simple catering, fitness and conference facilities.

Quality of products and services

Different from ordinary social hotels, budget hotels attach great importance to the comfort of guest room facilities and the standardization of service, highlighting the characteristics of cleanliness, hygiene, comfort and convenience.

Medium cost

Compared with the price of high-end hotels, the price of budget hotels is generally below RMB in 300 yuan, and some youth hostels and motels even cost tens to 100 yuan.

Clear market positioning

The target markets of budget hotels are ordinary business people, working class, ordinary self-funded tourists and students. High-end hotels are often targeted at high-end business guests, high-income groups and mass tourists.

chain business model

Economy hotels generally adopt chain operation mode. Achieve economies of scale and enhance brand value through chain operation. This is also an obvious feature that distinguishes budget hotels from other star-rated hotels and social hotels.