The background of fashion designer Hua Juan

Hua Juan, a fashion designer, founded Judy Hua Company in 2004 as the design director. The cross-border combination of contemporary art and cloth in the fashion field has an abrupt and amazing effect. At the same time, she is also an art critic columnist. Recently, the 20 12 spring and summer series "Fish in the Forest" was released at Shanghai Fashion Week.

Hua Juan, a fashion designer, founded Judy Hua Company in 2004 as the design director. There are few luxury brands in Shanghai and even China, but it is only a matter of time before she stumbles this wise woman. Usually, Hua Juan also chooses other luxury goods, because the process of using other brands is also a way for her to learn, especially in detail handling, quality maintenance, and the coordination of design and practicality.

What kind of woman would evaluate her style like this-indirect, pure, combining rigidity with softness. This independent "feminist" is not only knowledgeable, but also has her own ideas; She is cautious, modest and confident at the same time: just like a white swan, she successfully runs her own luxury brand-Judy Hua-and devotes herself to exploring the relationship between art, humanities and philosophy with fashion as the carrier, and is good at embodying oriental art and philosophical temperament with modern western-style design.

Hanjuan won the most style award of Shanghai Fashion Week for two consecutive years, and recently became the only cross-border exhibition held by domestic fashion designers and world-renowned jewelry brand-Harry Winston in Shanghai Peninsula Hotel. Everyone who has seen the exhibition will be surprised by the combination of these two kinds of beauty.

At this point, Hua Juan's words are full of pride. She said: "whether it is art or fashion design, it may be praised or criticized, but the most important thing is to be innocent; At the same time, don't let foreigners underestimate Shanghai and let them gradually understand its strength. " It is the goal of the whole judy hua team to build a luxury brand that really originated in Shanghai and went global. There are few luxury brands in Shanghai and even China, but it is only a matter of time before she stumbles this wise woman. "The formation of a country's luxury industry depends not only on the comprehensive economic strength of the whole country as the background, but also on the accumulation, tempering and upgrading of luxury culture and quality technology. Just like the Tang Dynasty thousands of years ago, people were proud to use China silk and China tea. Now China's gdp is one of the best in the world. I believe that everything will come sooner or later. "

In her view, there are two kinds of luxury goods: one is spiritual, which refers to the scarce and rare spiritual things in our time. "For example, people are very busy now. In order to survive, for fame and fortune, they did not leave themselves time to take care of their hearts; For example, the power to cope with wind and rain; For example, friendship that cares about each other; For example, love till death do us part; For example, the mentality of inclusive sunshine. " The other is materials: such as rare materials, well-made, time-consuming and extremely expensive products.

Usually, Hua Juan also chooses other luxury goods, because the process of using other brands is also a way for her to learn, especially in detail handling, quality maintenance, and the coordination of design and practicality. At the same time, she also has a lot of research on guqin, philosophy and Buddhism. For her, all hobbies are the accumulation of personal accomplishment, which affects her design style and temperament. Just like this year's cooperation with Professor Wang Yuping of the Central Academy of Fine Arts-fish in the forest.

Although the brand is happy, at the same time, she began to reflect on how to find inner peace in her busy life. This is the living condition of contemporary people, and it also reflects herself. "The energy to solve everything is the ability to love. With love, you have the whole world. " People say that Huajuan not only designs clothes, but also contains an attitude towards life, and judy hua's works, as high-end customization, are aimed at such a group of people who pursue quality of life. "I know how to take care of my soul, and I know how to balance my birth and my entry into WTO. I don't make public, I don't blindly follow, I know my real needs, I am low-key and introverted, I love art and I love life. " This is the attractive words and temperament of that woman. ? Excerpt from World Clothing, Shoes and Hats Network