Hotel logo design concept+design method

How to make a hotel LOGO after getting the demand at work? If you were Xiao Bai, you wouldn't do it directly. We can achieve this by determining the requirements-brainstorming-sketching-software drawing effect display. Summarizing the design results and decomposing the drawing process can help us learn to predict the problems encountered in design. Next, take Enso Hotel as an example to explain in detail.

02. Demand analysis

1) demand

After understanding the needs of hotel projects, there are still many small partners who can't start and don't know how to carry out their work. Then we can first look at competing companies or the same industry, which are outstanding and widely liked by everyone, and record a lot of what we see and get. You can write and draw, and don't miss any source of inspiration.

Note: Learning from others is not plagiarism, so don't take advantage.

2) Brainstorm

The charm of brainstorming lies in giving and taking. Don't blindly escape from your own needs and fantasize about yourself! Take chestnut as an example: Party A requires to complete a realistic LOGO/ have perspective/use modeling software, but he can't express realistic style/understand basic perspective/use modeling software. It is a stumbling block to set aside the demand directly and create it by yourself. Sketch, precise detail style, and set standard colors.

3) Sketch

When sketching, you can be unconstrained, but don't be far away from the needs. Be sure to understand that it is not the creation you like that meets your needs. Many times, the finished work will feel that you don't like it. Nothing! As long as Party A is satisfied with the demand, the project will achieve its goal!

4) Software drawing

The sketch is converted into an electronic draft and drawn in the software, which is not done by digging it out with a pen tool. Instead, we need to consider how to draw more standard, such as standard painting or graphic Boolean operation, and of course, the color matching of LOGO, that is, standard color.

03. End

Let's sum up the difficulties in making LOGO:

1) Analyze peers, understand competing products, and try different design styles according to your own design needs.

2) Draw more sketches. No matter how many ideas you have, you need to practice them with your hands.

3) Excellent designers are often productive, and more practice and analysis is king!

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