Traditional Culture Encyclopedia - Hotel franchise - The book ""which is super suitable for hotel managers to read.
The book ""which is super suitable for hotel managers to read.
The Ritz-Carlton Service Benchmarking Authority Case? Feng Xuedong and Lin Zhujun
World? Father of the hotel? Caesar? Ritz's gold service standard is a model among models. What's its motto? We are all gentlemen and ladies serving gentlemen and ladies? It has been widely praised for more than a hundred years. This book is a review of the development of Ritz-Carlton Hotel, showing its service strategy and cultural standards in an all-round way, and telling readers all this in the form of stories. For all the staff of the Ritz-Carlton Hotel, it is its highest mission to make guests get real care and comfort. What is in front of you now is a large-scale research reading that can change the service concept of enterprises, help enterprises find the service gap, and comprehensively improve the service quality level through learning from benchmark enterprises.
Four Seasons Hotel Dream in the Clouds? Isador? The staff turnover rate of Sharp
hotel industry remains high, and the staff of Four Seasons Hotel, as written in the book, can still stick to their posts when the Paris Hotel goes on strike. What makes them stay loyal to Four Seasons Hotel, what increases their satisfaction with their posts, and how Four Seasons can provide better services to customers through the promotion of employee well-being? This book interprets the quality and persistence of the previous generation of hoteliers from the life of Mr. Sharp, the founder of Four Seasons and a luxury hotel giant.
the writing of this article is very readable, which is of great significance for hotel industry understanding, capital operation, enterprise management and even enterprise culture and brand operation. A person who has no thoughts can never do great things, and a person who has no vision and dreams can hardly climb to the top of the hotel industry.
service spirit? The road to Marriott? J.W.Marriott, Jr
If you want to successfully manage a hotel group, or if you work in a hotel management company, this book may become your management bible. The author of this book is Bill marriott? Chairman and CEO of Marriott International Hotel Group. This book is the best interpretation of Mr. marriott's management approach, combining the development history of marriott international and many cases.
luxury attitude? Wang Ersong
Luxury goods that can be seen everywhere in our lives are now full of our lives, but where does the so-called luxury of luxury goods come from? Is it price or status, is it persistence or show off? China people, who are getting richer, have gradually lost the tradition of craftsmanship and the spirit of striving for perfection, and we no longer have it? A heart of taste? When going abroad to buy top luxury goods, when spending a lot of money on Ming and Qing furniture, antique calligraphy and painting, I'm afraid it's just an investment to show off my wealth.
and this book, going back to the basics, really explores what the real luxury is. As an elite engaged in high-end hotel industry, we can truly understand the true meaning of noble service by tracing back to the source.
《Be my guset》? Conrad Hilton
Conrad, the world hotel king? In 1957, Conrad Hilton wrote an autobiography entitled "Be My Guest". He elaborated on his philosophy of life, that is, the art of living. He proposed that if you want to succeed in life, ten elements must be well reconciled. He is an energetic and capable industrialist and a real optimist. The International Hilton Hotel Group, founded by him, now has more than 2 hotels in the world, with total assets reaching billions of dollars, receiving hundreds of thousands of tourists from all over the world every day and earning hundreds of millions of dollars annually, ranking first among the largest hotels in the world.
shangri-la strategic plan
any hotel owner can learn from it that the hotel's management concept and corporate culture are by no means a few slogans! Strictly speaking, this is not a management book, but an internal document of Shangri-La Hotel Group? Group strategic plan, so it is impossible to publish. But everyone in the hotel should try to get it and read it. The name of the document is strategic plan. In fact, there is no SWOT analysis, and there is no specific process to implement the plan. This is a complete movie? How to implement the group's business philosophy? What is the structure of the whole document? Guiding principles? What is the specific meaning? Action guide? Performance evaluation? . Shangri-La Group can continue to grow and develop in the encirclement of international hotel brands in Europe and America, not only by the powerful financial resources of Mr. Guo Henian.
international hotel management? Chuck Y. Gee
This book is a classic in the series of teaching materials of American Hotel Association, which has a far-reaching influence in the international hotel industry. For people who are new to the hotel industry, this book seems a bit abstruse. However, if you are the director of the hotel department or above, this book must be read. From the current introduction of international hotel groups to the influence of relevant policies in different countries on hotel management; From the main factors that need to be evaluated in hotel development to the main principles of hotel management contract; From hotel marketing in the international market to transnational human resource management, this book has been covered and elaborated thoroughly.
classic of modern hotel management? He Jianmin
If you plan to engage in hotel management, this is the ideal introductory textbook. The book expounds the basic concepts and management methods of hotel management, with concise contents and prominent points. Professor He Jianmin, the author of this book, studied abroad and worked in the Marriott Hotel in Vienna, so this book has a certain theoretical depth and a very emotional understanding of hotel management.
the birth of a galaxy? Virginia? Luc
This book tells the entrepreneurial story and development history of Accor Hotel Group in France. One of the greatest influences of this book on the hotel industry in China is that the birth and development of the largest budget hotel chain brand in China is closely related to this book? It belongs to the home management team? Management guide? .
The Beginning of Blackstone, My Apex? Peter? The book Peterson
will take you to interpret the relationship between hotel operation and capital game from a higher investor's perspective, so as to further show you the difference between the vision and strategy that a top hotel manager needs to consider and the middle management of hotel operation.
Although the 25-year history of Blackstone is only two chapters in the book, Peterson's struggle and his values are much more valuable than understanding Blackstone.
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