CEO Li Yifei's Wealth Dream: Simple Happiness

CEO Li Yifei's wealth dream: simple happiness

Once dreamed of being a martial arts master

Li Yifei once wanted to be a martial arts master and won the national junior Tai Ji Chuan Wushu champion in 1977. She also took part in the filming of "Burning Yuanmingyuan" and "Mysterious Giant Buddha". She used to be a diplomat. After graduating from cfau majoring in international law, she went to the United States for further study in 1985, obtained a master's degree in international relations from Baylor University, and worked in the public information department of the United Nations Headquarters in new york, USA.

Former President of Viacom (China)

In 199, Li Yifei worked in a new york law firm, responsible for China business, and participated in the lobbying work of most-favored-nation treatment and trade policy on behalf of his China clients. Before joining Viacom, he was the managing director of China in Boya Public Relations Company.

what is the most important ability of China, the president of a multinational company? If you ask in private, Lobbying Definitely ranked very high, of course, some people call it? Government relations? Or? In a word, the public-private relationship is the lobbying ability of the government or Party A in a monopoly position. Li Yifei is recognized as a master among them. China government has strict control over industries involving ideology, and the threshold for foreign capital to enter is very high. But look at Li Yifei's achievements;

In April, 23, Viacom's MTV Global Music Television officially entered 1 million households in Guangdong through Guangdong Cable TV Network. Cantonese people can watch the 24-hour MTV music television channel on Supplementary Channel 39, and MTV Global Music Television became the first international media brand to get the right to land in China.

in March 24, Lei Shidong, chairman of Viacom, visited China and announced the establishment of a joint venture production company with Shanghai Wenguang Group, which is the first Sino-foreign joint venture film and television production company in China.

in April, 25, MTV TV Network signed a phased cooperation agreement with China Mobile to explore the mobile phone music market.

In May, 25, Nickelodeon Children's Channel under MTV TV Network and Shanghai Media Group jointly established Shanghai Haha Nick TV Production Co., Ltd.

Li Yifei: Two CEOs and Two Children

In the eyes of men, Li Yifei is a beautiful scenery among business celebrities. She was on the cover of Fortune and was named one of the 5 strong women in the global business world. Li Yifei in women's eyes has fairy-tale love and marriage? On September 28th, 1991, Li Yifei, then China business consultant of new york professional law firm, met Wang Chaoyong, vice president of Morgan Stanley Asia, and fell in love with each other at first sight. A year later, they got married, and Wall Street commented on the combination of the two. The perfect combination of two outstanding young people from China. ?

Today, my husband returned to China to establish Xinzhongli Investment Company as the chairman and CEO. His wife went from the general manager of Boya Company in China to the president of Viacom in China, the second largest media and entertainment group in the world. Giving birth to offspring is every woman's wish and mission. As a career woman, Li Yifei will not give up her children as part of a perfect family.

Li Yifei was pregnant with her first child when she first returned to China with her husband to start a business. Many companies are afraid to * * * her for fear that having a baby will have too great an impact on their work. Friends advised her that it is better to adjust her mind and be a full-time wife. After all, her husband has been very successful. But she refused, and continued to look for it with a big belly. In the end, Boya Company promised to accept her to go to work directly after delivery.

Now Li Yifei has two children, but she has not delayed her work at all. On the contrary, she has done a great job. She used her own experience to tell those who even gave up childbearing because it affected their careers. As long as you stick to your own pursuit, nothing is impossible.

They are full of work in the office every day, and they are often busy until 7 pm or even later. But they have a principle: try to refuse social intercourse and go home to have dinner with their families. It is Li Yifei and her husband's greatest pursuit to spend all their time with their families and enjoy family life.

Li Yifei has a habit of polishing her husband's shoes every day. She also likes cooking. Every day after work, she puts on a vest and stops in front of the stove, so that the whole talent can relax completely. After the family has finished eating, the couple always take a walk together and talk while walking. In the collision of their words, they often come up with some flashing ideas, from which many good ideas at work come into being.

Li Yifei likes to read original English books on political science and economics. Even on the plane, he can see new york all the way from Beijing. There are three study rooms on the third floor of her home, with tens of thousands of books, covering literature, history, philosophy, life, fashion, finance and many other categories. Because family members (including parents) have the habit of reading books, we often discuss and exchange opinions together after reading them.

Li Yifei's family takes a vacation every year. According to the European and American model, they travel around July and August and New Year's Day every year, ranging from one week to half a month. She is a woman who believes in 3F

Faith

In 1999, Viacom China Company was just a small office in a room in COFCO Plaza, with only six employees. Li's first sight was: overdue newspapers piled up on his desk, trash cans were empty, there was no person in charge, no production department, no distribution department and no advertising department.

everything started almost from scratch. However, after she came to MTV in April 1999, she got the approval of CCTV-MTV Music Festival one month later. The brand of MTV can be linked with CCTV, which is obvious to enhance the brand influence.

When Li Yifei called to report, the president of the Asia-Pacific region received a dozen exclamations expressing extreme excitement from the phone. After that, Viacom successfully held the CCTV-MTV Music Festival with CCTV for many years.

Li Yifei thinks MTV is a platform for international cultural exchange through music. She calls herself a part-time job? Cultural Counsellor? .

In February, 23, she organized the China National Symphony Orchestra to perform four world-class performances in the United States, and Viacom Company helped the Central Committee to set up nine high-end commercial hotels in ten major cities such as Los Angeles, Las Vegas, Detroit, new york and Washington, D.C., which was a way to introduce China to influential decision makers in American business, politics and entertainment circles. Since April 26th, 23, MTV music TV channel, which broadcasts 24 hours a day, has officially entered 1 million households in Guangdong through Guangdong cable TV network.

On June 5th, 23, Li Yifei received a promotion notice: she was promoted to senior vice president of Asia Department of MTV Global music television for planning and facilitating the landing and broadcasting of Guangdong 24-hour music channel in April.

fun

Now Viacom China, which moved into Beijing International Trade Building, has changed its appearance? There is a beautiful TV wall in front of the door, and large posters of various films produced by CBS and Paramount Film Company are posted in the office. In the sound of music, employees who have dyed their hair walk around in sandals with their toes open. Li Yifei likes this working atmosphere:? Viacom's companies all over the world advocate FUN. ? Her office also has pink-purple sofas, pink roses, yellow lilies and many of her favorite photos, including her photo with Nicholas Tse at this year's MTV Music Festival? Li Yifei is smiling brightly like a child, while Nicholas Tse is still being cool.