How to do membership marketing in liquor enterprises

1. Design membership system and choose the best membership marketing software;

2. Issue cards and record consumption records;

3. Analyze data, classify members and carry out targeted marketing activities;

4. Analyze the input-output ratio of activities and put forward suggestions for improvement.

At present, the retail industries with better membership marketing in China are: Suning Appliance, RT Mart and so on. The financial industry is better: China Merchants Bank; The better service industries are Qitian, Xibei Youmian Village and Bigpizza.

Companies that can provide better software systems include referral rate, SAP, IBM, ORACLE, TongCard, etc.

With the development of IT technology, especially the popularity of Internet, membership marketing is becoming an inevitable choice for enterprises. Whoever establishes the membership marketing system first will be in an advantage in the fierce competition.