Traditional Culture Encyclopedia - Hotel franchise - What are the research contents of hotel service psychology?

What are the research contents of hotel service psychology?

Guest's personality psychology, the changing law of guest's psychological activities, and the research methods of service psychology.

1. Guest's personality psychology: Hotel service psychology refers to the analysis and discussion of various behaviors, emotions and attitudes of hotel customers when receiving services, so as to help hotels provide better services that meet customer needs.

2. The changing law of guest's psychological activities: the guest's personality psychology includes its different characteristics in personality characteristics, demand levels and attitudes; Guests will have various emotional States, excitement or disappointment in the process of accepting hotel services, and these emotional States will also change with time.

3. Research methods of service psychology: various types and forms of scientific methodology skills should be applied in the research process, and the observation method can directly observe and record the customer's behavior response; Experimental rules make the results repeatable by designing experimental scenes; Investigation method can collect a large amount of data and analyze the problem in depth.