What does e-commerce mainly do? What do you need to do to do e-commerce?

E-commerce seems to be very close to us, and we all shop online. But we don't know what it is. Many people think that e-commerce is to open an online shop. In fact, e-commerce covers a wide range.

It is simple to say what e-commerce mainly does, but everyone in the industry knows that this is a big field. It takes more than one or two sentences to make it clear.

First of all, the development of e-commerce needs a network platform (website), some directly rely on the third-party e-commerce platform such as Taobao, some build their own business platforms, and need special web page artists, editors, network maintenance personnel and website developers.

Simply put, it is to conduct business activities through the Internet. People no longer need to trade goods face to face, but through online shopping malls, logistics distribution, online bank fund settlement and other processes.

Compared with the traditional business model, it has huge and obvious advantages, such as expanding consumer groups, reducing costs, being more efficient and providing services 24 hours a day.

E-commerce now has only three modes: B2B, B2C and C2C:

B2B: Business-to-business is an online transaction between enterprises, such as Alibaba.

B2C: Business-to-customs is a transaction between enterprises and consumers, such as JD.COM, Dangdang and Tmall.

C2C: Customs-to-customs, a transaction between consumers, such as Taobao.

How to do e-commerce is actually a very broad concept. It is like a net, and the program is just a little mesh in this net.

Before talking about e-commerce, let's first understand what business is. The core of business is enterprise, peer enterprises constitute industry, and related industries constitute industry. This is also a business process that can be described by value chain, supply chain and industrial chain.

Value chain refers to enterprises creating value for customers, which can be simply described as: product design-raw material procurement-factory production-warehouse storage-logistics and transportation-marketing promotion-intermediate sales-consumer purchase. In the middle of the sales process, many roles are derived, such as dealers, distributors, distributors and retailers. Such a simple chain has expanded into a complex "small network".

Supply chain is to combine the related roles in the process of product production and circulation into a reasonable network structure according to a reasonable process. For example: raw material suppliers, manufacturers, distributors, retailers and end consumers. Supply chain is like a team network, from one enterprise to multiple enterprises, and multiple enterprises are combined into a larger collaborative network.

What is the industrial chain? The industrial chain is more macroscopic and belongs to the cluster structure, but the industrial dimension is basically beyond the scope of most small and medium-sized enterprises.

Knowing the physical business process makes it easier to understand the business model and product positioning of e-commerce products. Common types of e-commerce are B2C, B2B, B2B2C, C2C, O2O, Fengkou New Retail, C2M and C2B. If cross-border trade has the particularity of customs clearance, cross-border e-commerce is actually a big classification. To put it more simply, the current e-commerce models are generally divided into: business-to-business, business-to-user, business-to-user, user-to-business and so on. , and choose different e-commerce modes according to the positioning of enterprises and users.

If you are an e-commerce company now, do you think it is better to be Taobao or Taobao? First of all, you should understand your position and what position you want to put your career in. If you just want to be a B2C, and want to hand over the goods directly to users, the wisest way is to open a Taobao shop, a fast and safe e-commerce idea.

If you position your business in an industry, this is a huge goal. You must develop your own independent shopping mall platform, and you can also cooperate with mainstream platforms such as Vipshop. These platforms also have open SDK, which will be of great help to your own mall.

What should an independent e-commerce platform do? It is definitely not a simple order and purchase, but an integrated system composed of commodity center, dispatching center, payment center, WMS and many other plates. Once it is decided to build such a system, enterprises will be located in a more macro position, not limited to the dimension of a single enterprise. Building a platform and optimizing industry efficiency will always be a bigger cake.

To do e-commerce from scratch, we must first understand the business social cooperation process and understand the operation and cooperation of value chain, supply chain and industrial chain. Then, according to your own goals and positioning, find a suitable e-commerce positioning and start operations. If the next leader asks you if you want to try to be an e-commerce, you can directly ask: What kind of e-commerce do you want to be? Where is the positioning?

Daily work of e-commerce operation 1. Statistics and analysis of store daily operation data, find problems and solve them.

Second, store details optimization, activity poster optimization,

Thirdly, the tracking analysis of competing products in competing stores.

Fourth, through train, drilling exhibition, Taobao and so on.

Fifth, follow up customer service chat, train customer service and provide business ability.

Keywords intransitive verb activity registration planning, activity effect prediction and summary,

Seven, evaluation follow-up, store dynamic indicators follow-up.

E-commerce Operation: How to Plan Taobao store marketing?

1. Daily communication with the platform

Communicate with the platform, register and follow up the platform activities in time, pay more attention to the backstage marketing center, see if there are any suitable activities in the store, and register more.

2. Daily communication with the brand

Consistent with the brand, confirm the product, activity page design, copywriting, gifts, coupons and other resource information of the current store activities.

3. Preparation of promotional activities

After the activity and promotion plan are determined, make relevant preparations, including traffic resources, operation activities, personnel arrangement, product information communication, team training, etc.

4. Analysis of competitors

Check competitors' stores every day to learn about their new S activities and new products on the shelves. Pay close attention to the top five hot-selling products of business participants, understand the details of traffic sources of competing products, the ranking of drainage keywords and trading keywords of competing products, as well as some better home page activities and detailed page design and display. You can also learn from them to know yourself and yourself.

5. Flow analysis

Analyze the flow of the store yesterday, understand the passenger flow, and refer to the flow of competitors in the same industry to see the shortcomings of the store.

6. Sales analysis

Analyze the activity content of the store yesterday to find out whether the activity feedback data has achieved the expected effect.

7. Promotion analysis

Analyze the marketing means of the store (including through train, drilling exhibition, taobao guest, etc.). ), understand the input-output ratio of store activities, and track the effect analysis of paid promotion in stores.