Analyze the macro environment of hotel marketing.

1. Hotel marketing environment refers to an ecosystem composed of various external and internal factors that are potentially related to the marketing activities of hotel enterprises.

2. Usually, the hotel marketing environment consists of two aspects, namely, micro-environment and macro-environment. Microenvironment refers to all kinds of participants who are closely related to enterprises in the target market and directly affect the ability and efficiency of enterprises to serve customers, including enterprise elements, suppliers, marketing channel enterprises, target customers, competitors and the public outside the internal marketing department of enterprises.

3. Macro-environment refers to the uncontrollable macro-factors of food industry such as population, nature, economy, science and technology, politics, law, social culture and so on. The relationship between these two environments is not parallel, but inclusive and subordinate.

4. Micro-environment is restricted by macro-environment, but it also restricts the production and business activities of enterprises and is influenced by the marketing activities of enterprises. Macro-environment and micro-environment * * * constitute the marketing environment system of enterprises, and both * * * have an impact on the marketing activities of enterprises.