How to make a liquor group purchase?

First of all, we must understand why group buying happens. There are two kinds of group buying, one is called group buying; The other is called bulk purchase.

Group buying is random, for example, giving benefits to employees on holidays, I don't think you can get it if you send 500 yuan. If I send a bottle of Wuliangye, I will feel very proud. It is better to send wine than money. At this time of group buying, the first need brand products, the second need to spread.

How to spread group buying? My experience is that the boss will not propose what wine to buy for himself, but the boss will set the tone. For example, there is no money at the end of the year, wine and so on. Why didn't the boss mention what to drink first? The boss himself believes that such a thing is inevitably suspected. The boss usually appoints a person to do it. This person must have access to information and media, so there must be product leaflets and salesmen to follow up.

Leaflets are one set of rhetoric, salesmen are another. Leaflets should be "jumping" enough to catch people's eyes. A salesman's speech should be fluent and natural. There are two ways to promote a single group purchase: first, specific people should see your product leaflet and give an explanation to employees, indicating that it is not the boss's decision to make a group purchase; The other line is to let the boss see this wine in other channels, which sells well and gives the boss an explanation; Once and for all, the group purchase list can be promoted.

Large purchases are for immediate consumption, such as wedding wine. Although the value of liquor used by large households in small and medium-sized cities is not high, the quantity is very large. Don't use alcohol in wedding promotion. It is more effective to deliver wine without losing face. How to lose face? As a big enterprise, it is much better to give some gifts with low value but great face on the wedding day than to save a case of wine, which often produces unexpected word-of-mouth effect: some people get married and receive gifts from big companies. Originally, few relatives and friends in the couple's family came from big cities. The gift you suddenly gave him will make the wedding more grand and make them miss you for life! It may help your products enter this town or village overnight.