Bar poster background-Bar Mid-Autumn Festival activity plan

The creative background of The Ball at the Moulin Rouge

Renoir's "The Ball at the Moulin Rouge" sold for a high price of US$78.1 million in 1990. The "Moulin Rouge" bar opened in Montmartre, France in 1899 attracted celebrities including the British Crown Prince and many young writers and artists. The "Moulin Rouge", which has experienced more than 100 years of vicissitudes, has not faded at all amidst the changes in history. On the contrary, it has attracted more and more attention from people all over the world. The red windmill spinning on the roof has become the symbol of Montmartre in Paris, attracting tourists from all over the world.

There are two reasons for the long-lasting prosperity of "Moulin Rouge": First, the "Moulin Rouge" beer, which has attracted many drinkers to linger, has always strictly adhered to and retained the traditional beer brewing process, and is unique. The delicious taste makes countless people drink happily and stay up all night. In addition, the "Moulin Rouge" bar has an indissoluble bond with the creations of French Post-Impressionist painting master Renoir. Renoir was a frequent visitor to the "Moulin Rouge" and created "The Ball at the Moulin Rouge". Later, he was invited by the bar owner to create promotional posters for him. When those bold and innovative posters full of artistic taste were plastered all over the streets, countless people flocked to the Moulin Rouge Bar.

The French Moulin Rouge has a long history. Since its opening in 1899, five generations of operators have developed the Moulin Rouge into an internationally renowned brand. Its traditional winemaking process is deeply loved by consumers around the world. Bar Mid-Autumn Festival Activity Plan

In order to ensure that work or things are carried out smoothly, it is often necessary to formulate a plan in advance according to the specific situation. The plan is the most complex type of plan. So how do you make a scientific plan? The following is the Mid-Autumn Festival activity plan for bars that I have carefully compiled. It is for reference only. You are welcome to read it.

Bar Mid-Autumn Festival Activity Plan 1

1. Purpose

Promote yourself through the festive atmosphere; increase the company's visibility; lay the foundation for popularity after the festival

2. On-site decoration

The Mid-Autumn Festival is a traditional festival of the Chinese people. The decoration should not be too unusual, but should be popular and festive, and choose the Mid-Autumn Festival with red as the main color. A set that could be used.

1. The surrounding areas are mainly elastic, mainly to fill in some empty spaces, so that the whole scene becomes fuller and will not appear monotonous.

2. Around the stage and at the top, some golden balls and VCD discs can be hung to supplement the refraction of the light and increase the effect of the on-site lighting.

3. Large-scale posters can be made on the glass and flowing glass on the right side of the entrance to indicate the festival activities

4. Hang "Mid-Autumn Festival" in a conspicuous place next to the DJ stage Happy Mid-Autumn Festival" words

5. Display of holiday prizes at the entrance

3. Event discounts

1. Each table and box on the night of the Mid-Autumn Festival A free mooncake

2. All consumers who place a reservation before September 29th will receive a free special snack from the company

3. Arrange chefs to each introduce two "Mid-Autumn Festival" special dishes Or snacks

4. Anyone who consumes a bottle of Moutai beer will receive a lottery ticket that night

Bar Mid-Autumn Festival Activity Plan 2

1. Market Background

The Mid-Autumn Festival is a traditional festival in China. As a festival that is popular in cities and villages, it can be said to be a great opportunity for all businesses to work hard to create value. Moreover, the National Day is right after the Mid-Autumn Festival, and the National Day holiday is a rare promotional opportunity in the year. I suggest that our bar take advantage of the atmosphere of National Day and Mid-Autumn Festival to establish its own good brand and reputation, cultivate its own loyal customers, and let more consumers know and understand us. With the two festivals coming one after another, this is a good time for us to survive and establish our brand in the Jinjiang market. We should take advantage of such a good opportunity to tap out the second force of customers. Therefore, the main purpose of our Mid-Autumn Festival and National Day activities is to create mouth-watering beer and create popularity after the event. We believe that it will give consumers a new feeling by strengthening the internal service quality, performance lineup, preferential gifts and external advertising.

2. Purpose of the event

1. Increase the company’s visibility and reputation 2. Lay the foundation for popularity after the festival 3. Cultivate our bar’s own loyal customers 4. Reflect our Strength and service quality allow consumers to spread good reputation for us in the market

3. On-site decoration

The Mid-Autumn Festival and National Day are both traditional festivals of the Chinese people. In terms of scenery and decoration It should not be too unusual. It should be based on popular and festive themes. Red can be used as the main color. In order to reduce fabric costs, this set can be saved for next use.

1. The surrounding areas are mainly elastic, mainly to fill in some empty spaces, so that the whole scene becomes fuller and will not appear monotonous.

2. Around the stage and at the top, some golden balls and VCD discs can be hung to supplement the refraction of the light and increase the effect of the on-site lighting.

3. Some lanterns can be hung on the surrounding ceiling to enhance the atmosphere of the Mid-Autumn Festival. They can be removed during the National Day and can be used again during the Spring Festival.

4. On National Day, you can hang some national flags, big and small, to add to the atmosphere of the motherland’s birthday.

5. On the right side of the entrance door and the flowing glass, you can make large posters to mark the holiday. Contents of the event

6. Hang the words "Happy Mid-Autumn Festival" and "Celebrate National Day" in a conspicuous place beside the DJ stage

7. Display of holiday prizes at the entrance 8. .Post advertisements at the entrance of stairs and in conspicuous places

Event discounts

All consumers who make a reservation before September 12th will receive a free special snack from the company

1. Arrange the chefs to each introduce a "Mid-Autumn Festival" special dish or snack

2. On the night of the Mid-Autumn Festival, each table will receive a mooncake in the private room

3. For purchases over RMB 200, you will receive a RMB 50 denomination. A coupon of equivalent value

4. Anyone who consumes a box of XX beer will receive a lottery ticket for the night (the lottery ticket is only valid on the day, and there are several different levels of prizes. The prizes are provided by XX beer )

6. Requirement

XX beer sponsors will give small gifts to consumers who consume XX beer that night

7. Consumers at 9:00 to 17:00 , you can get a Mid-Autumn moon cake and a special snack

8. Prize setting

Advertising

Peripheral 1. 40 banners 2. 13,000 flyers copies (3,000 copies of the metropolitan newspaper) {distributed along the street, 10,000 copies posted along the street} Inner area: 1. DJ booth, waiter promotion 2. Items that need to be purchased and customized for the poster activity: 400 moon cakes, 50 CDs, 50 sheets of elastic cloth, 10 kg of wire 2 3 pounds of utility knife, 3 pairs of scissors, 3 nails, 2 inches, 2 pounds, small hammer, 2 cement nails, 1 box of lanterns, 20 national flags, 30 small flags, 300 gold-plated balls, 100 other supplies, banners, 40 leaflets: 12,000 copies of internal publicity Advertise some consumption coupons and coffee coupons

Bar Mid-Autumn Festival Activity Plan 3

1. Purpose

Promote yourself through the festive atmosphere; increase the company's visibility; prepare for the holiday after the festival Popularity lays the foundation

2. On-site decoration

Mid-Autumn Festival and National Day are traditional festivals for the Chinese people. The decoration should not be too unusual, but should be popular and festive. Use red as the main color to choose a setting that can be used for the Mid-Autumn Festival and the National Day.

1. The surrounding areas are mainly elastic, mainly to fill in some empty spaces, so that the whole scene becomes fuller and will not appear monotonous.

2. Some golden balls and VCD discs can be hung around the stage and on the top to supplement the refraction of the light and increase the effect of the on-site lighting.

3. Some lanterns can be hung on the surrounding ceiling to enhance the atmosphere of the Mid-Autumn Festival. They can be removed during the National Day and can be used again during the Spring Festival.

4. On National Day, you can hang some large and small national flags to add to the atmosphere of the motherland’s birthday.

5. On the right side of the entrance door and the flowing glass, you can make large posters to indicate the holiday. Activity content

6. Hang the words Happy Mid-Autumn Festival and celebrate National Day in a conspicuous place beside the DJ stage

7. Display of holiday prizes at the entrance

8. Post advertisements at the stairway and in conspicuous places

3. Event discounts

1. On the night of the Mid-Autumn Festival, each table will receive a mooncake in the box

2. All consumers who make a reservation before September 29th will receive a special snack from the company as a gift

3. Arrange chefs to introduce two special dishes or snacks for the Mid-Autumn Festival and National Day

4. If you consume a bottle of Moutai beer, you will receive a coupon for the same night

5. If you spend 200 yuan or more, you will receive a coupon of the equivalent value of 50 yuan

6. For those who have spending power and potential and some ladies were given coffee coupons

7. Request Moutai beer sponsors to give small gifts to consumers who consumed Moutai beer that night

8. Consumers at 9:00 to 17:00, You can get a Mid-Autumn moon cake and a special snack

9. Prize settings: September 29: 3,800 yuan; October 1: 3,800 yuan; October 2: 1,800 yuan; October 3 Day: 1,800 yuan

IV. Advertising

1. Peripheral

40 banners; 13,000 leaflets (3,000 copies for metropolitan newspapers)

Distribute along the street and post 10,000 copies along the street

2. Inner perimeter

DJ booth, waiter promotion, posters

5. Activities require purchase and customization Items

Moon cakes, 400 CDs, 50 stretch fabrics, 10 kilograms of wire, 2 kilograms of utility knife, 3 scissors, 3 nails, 2 inches, 2 kilograms, small hammer, 2 cement nails, 1 box of lanterns, 20 national flags, 30 pieces 300 small flags, 100 gold-plated balls, 100 advertising supplies, several banners, 40 flyers: 12,000 internal promotional advertisements, several consumer coupons, coffee coupons, 2016 New Year's Eve event plan for small bar

Bar 2016 New Year's Eve event planning Book (1)

1 In order to cater to the citizens' pursuit of freshness and fashion, create an atmosphere during the festival, improve business capabilities and management levels, create a unique Kaiyuan culture, and further build the reputation of Huatian Zijinge Hotel Brand, improve visibility, make the hotel more popular, and gain a competitive advantage among Huatian peer hotels.

2. Through the promotional function of the party, you can strive for the largest possible profits.

The main content of the event is: New Year's Day buffet dinner and New Year's Day literary party. The location of the event is the Four Seasons Hall and Kaiyuan Hall of our bar. The time is scheduled for the evening of December 31st.

1. Features of the layout: The location is in the lobby of the original Pacific Ocean (now part of the lobby has been changed into a "See you or leave" fast food restaurant). Christmas uses a large number of foam sculptures, face sculptures and other decorations to highlight the strong atmosphere of Christmas. One of the advantages of the venue is that the decoration and layout face a large glass surface, so citizens coming and going outside can see what's inside. The situation is very attractive.

2. Business situation: The price of the New Year’s Eve buffet at that time was 98 yuan/person, and 420 tickets were prepared. However, due to the large number of people participating, after all the tickets were sold, some more tickets were printed. , so there were a lot of people participating, and the event was very popular.

3. Specific activities

(1) A small performance was arranged to exaggerate the festive atmosphere. The performance was not high-grade, but it was very attractive and added to the fun of the event. Interactivity.

(2) A lucky draw was arranged, with prizes including bicycles.

In general, Pacific's 2000 Christmas buffet was very successful. It not only promoted the hotel well, but also improved the hotel's operating level, making Huatian citizens appreciate Pacific, the first hotel in the country. Hotels that hold larger-scale Christmas events have gained further recognition and recognition.

The event is located in the Kaiyuan Hall on the second floor of the hotel, which is a multi-functional hall with a usable area of ??400 square meters.

The banquet reception capacity is about 400 people.

Based on past similar activity plans and results, combined with this demand survey and hosting capacity analysis, the activity plan can be initially selected as follows: for management, individual bosses and working-class people with a strong desire to appreciate; to improve the party Level and grade, strengthen media advertising and select performers with high support rates. The prizes in the raffle are motorcycles. The ticket price is 398 yuan (including a promotion fee of 18 yuan). The specific framework plan and cost budget are:

(1) Overall arrangement of the party

① Party location: Kaiyuan Hall on the second floor.

②Performance time: Entering the venue at 19:00 on December 31, 2015, the performance officially starts at 20:00, with a total performance time of 3 hours.

③ Main lineup of the performance: (It is planned to complete the selection of main stars, guests, hosts and main singers before November 16th. The selection objects are the Russian Royal Dance Troupe, a magic master, and Beijing Red Passion Singing Group, Inner Mongolia red star Abu Geritu, famous comedian Gong Hanlin, Jin Zhu, etc.)

④Ticket price: 398 yuan, half ticket for those under 1.2 meters (including promotional fee of 18 yuan).

⑤Ticket design and related promotional materials design will start after the main stars are selected on November 12th and the performance procedures will be completed. The promotional materials will be finalized on November 16th, and the tickets will be completed on November 25th. Print(), ticket sales will begin in the lobby on December 10th. At the same time, the time for publishing newspapers and periodicals is selected, and the public relations department assists in arranging it, and TV stations and subtitles are used for continuous advertising.

⑥ On-site layout:

A.T-shaped stage is built, the lighting needs to be rented and adjusted in advance, and the stage background and the surrounding area of ??Kaiyuan Hall highlight the Christmas atmosphere. The last row is arranged with follow-up light positions. The stage construction and lighting started on December 20th, and the seating arrangements were completed on December 22nd. The engineering department was asked to assist in building a raised platform, which was scheduled to be completed on the evening of the 22nd.

b. The seats are arranged in a theater style. It is initially estimated that 400 to 450 seats can be arranged (up to 500 seats when fully booked). The seats will be arranged on the 23rd and the entire layout of the venue will be completed.

c. There is a ticket counter and a check-in desk at the entrance. You need to ask the security department to assist in checking tickets at the entrance, and Santa Claus will distribute gifts. There should be a clear no smoking sign at the entrance. Photos of the actors on the day of the performance are displayed in the hotel lobby.

d. The venue needs to ask security guards to arrange staff on duty at each entrance and exit, and ask public security to assist in maintaining order.

(2) Cost budget

①Performance fee: Main star: 65,000 yuan

Other actors: 10,000 yuan (including lighting and sound costs)

Total: 75,000 yuan

②Advertising and printed matter production fee: 5,000 yuan (produced simultaneously with catering)

③Prize setting:

First prize One person will be awarded with a motorcycle (5,000 yuan)

Two second prizes will be awarded, each with a standard hotel New Year’s Eve dinner table of 1,088 yuan (2,176 yuan)

Third prize Three, each prize is worth 580 yuan, a ktv box (1,740 yuan)

Ten lucky prizes, each prize is a hotel weekend seafood buffet coupon (680 yuan)

In addition, each A gift of ***500 yuan will be given to each guest

Total prizes: 10,096 yuan (of which the organizer will pay 5,500 yuan, and the remaining prizes will be provided by the sponsor)

④The actors’ performance on the day Food and accommodation arrangement fee: 1,000 yuan

⑤Travel expenses for major celebrities and guests: 3,000 yuan

⑥Unpredictable expenses: 5,000 yuan

Total expenses: 94,500 yuan

(3) Income budget

Income: 400 pieces The fee is negotiated, and the profit can reach 82,500 yuan

(4) Arrangements for other Christmas recreational activities

On December 24th and 25th, all KTV boxes will be charged according to the minimum consumption standard , the minimum consumption of the box is not discounted. In addition, a bottle of red wine and a snack are provided for each box (the cost of each box is expected to be about 40 yuan). The KTV revenue on the day is expected to be more than 10,000 yuan.

Small bar. 2016 New Year’s Eve Event Plan

1. New Year’s Eve Party Event Plan Design

With ethereal and beautiful music, passionate performances, mellow wine, preferential prices, and sincerity Excellent service and unique style, creating a colorful, joyful and unforgettable night of passion

1. New Year's Day Masquerade

New Year's party, masquerade, personalized dress, alternative style, Welcome night.

2. Band performance

Rock and roll, British style performance, creating a passionate or lively atmosphere.

3. Happy Performing Arts

Invite well-known performers and rookies to give their sincere dedication. If the audience has a certain talent, you can show it to everyone and you will get a beautiful New Year gift

4. Consumption discounts

·Buy XX and get XX;

·The first X customers that night will receive gifts or corresponding discounts

5. Lucky draw

Interspersed with party programs to enliven and adjust the happy New Year atmosphere.

6. On-site selection

Selection by the party audience, such as the selection of the most ladylike and the most gentleman, the selection of the men and women with the most screaming decibels, the selection of the most popular men and women, Prom Queen and more.

7. New Year’s Countdown Carnival

Countdown for 10 seconds, listen to the New Year’s bell, pray and make wishes, sing New Year’s songs, and the whole audience has a lively carnival!!!

Advertisement Publicity plan——

Get rid of the old publicity methods such as single on-site poster promotion and leaflet distribution, and cooperate with the Internet and other media.

1. Online advertising releases information on Cooper Bar’s 2015 New Year’s Day activities.

2. Newspaper and periodical media Mainstream newspaper and periodical media in the city (such as Nanning Evening News) publish color print advertisements, which have large circulation, wide readership, easy browsing, and strong timeliness.

Theme: Carnival Christmas Hot Party and New Year’s Day (Dance All Night == Dance for a Year) Carnival Party

Activity Content

Bar We will serve our guests wholeheartedly with beautiful music, wonderful performances, mellow wine, preferential prices, sincere service and warm atmosphere.

Let every guest have a joyful and unforgettable holiday,

1. All guests can participate in listening to the Christmas bells for free

The bells at 12:00 will bring you Good luck, I wish you happiness, health and luck!!!

A. Lucky draw

Each guest will get a raffle ticket. A draw will be held at the end of the event.

1 first prize: {free} (to be determined)

2 second prizes; {free} (to be determined)

3 third prizes : Christmas luck. . (To be determined)

2. Program schedule

A. Christmas Eve: We will provide you with an exquisite Christmas series, give you gifts with a bar, hold a hot dance party, lucky draws, and Santa Claus adds to the fun.

B. Arrange guest performances (3-4 slots) "To be determined"

Venue layout

(1) Venue layout

There are various signs of the Christmas house at the entrance of the bar There are Christmas paintings, snowmen (Tengtu) (Santa Claus) (gifts) and `snowflakes` in the aisles. Some Christmas festive ornaments are hung inside the venue with the words "Merry Christmas" and so on. There is a 2.5-meter Christmas tree at the door. There are seven-color light bulbs hanging on the coconut tree. The lights are turned on at night. (It is best to arrange carpenters to make a wooden house)

1. There is a "Santa Claus" at the door to greet guests on Christmas Eve. During business, they should constantly appear in the venue and hand out gifts. All the waiters in the bar should wear Santa Claus hats. , prepare the lottery boxes and Christmas decorations on the stage`

(2) Personnel Arrangement

1. Manager: Fully responsible for reception, formulation and implementation of business projects, and cost control ; Provide administrative leadership and be responsible for the deployment and use of employees and the management of relevant personnel. Publish news and information to the outside world and coordinate advertising activities.

2. Greeting staff: Responsible for specifically undertaking reservation reception services,

4. Cashier: Responsible for daily settlement work accurately and quickly, consciously abiding by financial disciplines and financial systems, daily income Cash reconciles with books.

5. Bartender: Perform fancy bartending performances,,,,,,

6. Venue leader: Supervise the waiters of the team, complete tasks with high quality and efficiency, and inspect the waiters Maintenance, upkeep and cleaning of grooming and service areas.

7 Waiters: Provide high-efficiency and high-quality services, obey the foreman's arrangements, do all work according to standards, try to help guests solve various problems, and when necessary, promptly report guests' questions and complaints Report to the foreman for resolution.

8 Sound Engineer: Provide high-quality and efficient sound services, maintain sound equipment, and do repair work to ensure business.

9 Purchaser: Purchase raw materials and various equipment in batches according to the bar plan.

10 Electricians and engineering technicians: Do a good job in testing and maintaining equipment circuits.

11. Stage manager and DJ: several actors: responsible for the program performance and music of the entire event.

12. Select 2 service staff to pretend to be Santa Claus.

Five preparations and publicity work

1 Develop promotional menu (replace the current drink license)

2 Develop event program (arranged by the stage manager)

Six ads are out.

1 TV advertising spreads quickly, 2 Radio advertising 3 Newspaper advertising (cost issues should be considered, this item is determined by the leader)

4 Promotional materials pop*2 Advertising inkjet printing (1 , on weekdays and Christmas) (2. New Year's Day)

Seven time arrangements

11. December 10th to December 20th are: promotional materials pop*2 advertising Inkjet printing layout, raw material procurement, equipment purchase, performance contact, staffing, Christmas venue layout arrangements