What are the problems in hotel brand building in China?

Brand positioning is directly related to brand influence, and accurate positioning can better enhance influence. Hotel brands should be in line with the target market and form a brand that is quite different from other similar products, so as to satisfy consumers and leave a deep impression on them.

However, in the growth of hotels in China, there are not many hotels that can accurately locate the market, and most hotels fail to impress consumers. At present, many hotels lack detailed analysis and understanding of the market, which leads to the inability to display the product advantages of many hotels.

The method of building hotel brand

If a group wants to grow and develop, besides reasonable capital operation and good growth environment, "collectivization" is the basis for the rapid expansion of chain brands.

The premise of "collectivization" is "relative systematization, intelligence and standardization", which can form "standardization of supply chain operation, standardization of product quality and standardization of management quality", and then establish a good expansion foundation.