Traditional Culture Encyclopedia - Hotel franchise - What are tourism products?

What are tourism products?

Tourism products, also known as tourism service products. Refers to the composition of goods and services.

Including the tourist route products sold by travel agencies to tourists with facilities, equipment, projects and corresponding services such as scenic spots, transportation, accommodation and entertainment, and the activity project products provided by individual enterprises such as scenic spots and tourist hotels to tourists. It has the characteristics of comprehensiveness, invisibility, simultaneity of production and consumption, non-storability and non-transferability of ownership. ?

The types of tourism products are:

1, classified by composition of tourism products: overall tourism products and individual tourism products;

2. According to the form of tourism products: group package tour, individual package tour, semi-package tour, small package tour, zero package tour, package tour and individual service.

In addition, tourism can also be classified from the aspects of distance, pricing form, cost source, tourism mode and so on.

Extended data:

In the high-end market, people who mainly enjoy holidays pay more attention to the quality of leisure services. In order to meet the needs of the high-end market, high-end hotels and major travel websites have launched some corresponding tourism products for the target population. High-end hotels began to pay attention to the integration of hotel resources and tap the surrounding tourism resources. One-day tour in the hotel and one-day tour around the hotel are not clear.

Characteristics of tourism products: comprehensiveness, intangibility, non-transferability, fragility, non-storability, and unity of production and consumption.

Tourism commodities are mainly commodities purchased by tourists when they visit scenic spots, which are stimulated by the direct landscape and products of the scenic spots. The export commodities of scenic spots refer to the commodities sold by scenic spots to people other than tourists, which are mainly developed according to their own brands and the main concepts of scenic spots, and the commodities purchased by people thousands of miles away, including those purchased from online stores related to scenic spots.

The resource value of each scenic spot is different, especially the high A-level scenic spot has certain tourism resource value. Making full use of these resources can make scenic spots become incubators of local industries, which can not only promote local employment, but also promote local industrial upgrading and economic development. According to the resources, characteristics and advantages of scenic spots, the development of export commodities in scenic spots has gradually become the development trend of tourism commodities.

References:

Baidu encyclopedia-tourism products