How to create a successful theme hotel decoration?

First, meet the needs of the market

Different themes have different connotations and can also meet the different needs of customers. For theme hotels, the determination of the theme is not only the key to creating a creative and novel hotel, but also an effective method to solve the homogeneous competition among hotels. Therefore, after inspecting the market, the hotel analyzes its own strengths and weaknesses, concentrates on giving full play to the hotel's comprehensive advantages of various resources, proactively promotes the hotel's unique cultural atmosphere, arouses awareness of the target customer group, and at the same time makes It is difficult for other hotels to imitate and plagiarize for a while, so that the hotel's theme culture can develop in a long-term and stable manner.

The second is rooted in local cultural elements

The definition of a theme hotel is a hotel that displays certain cultural characteristics. Therefore, theme hotels must highlight the characteristics of the hotel through characteristic culture to support the market, and theme culture must not be repeated or plagiarized. Therefore, finding and exploring characteristic culture, and designing characteristic cultural themed products and services are the key and focus of hotel design. Regional culture has always been an important manifestation of hotel characteristics, so the design of theme hotels must be rooted in local cultural elements. This is also an important condition for the hotel to integrate into the local environment and win the market. However, it should be noted that the local hotel is too professional, narrow, and far away from the consumer public and has a curious culture, which is not suitable for use as a theme.

The third is the integration of corporate culture

The purpose of marketing for theme hotels is to promote the hotel's brand and its connotation. Corporate culture can drive the long-term development of hotels and enhance the core competitiveness of hotel companies, thus becoming a long-term driving force for hotel development. Therefore, in the design process of theme hotels, the construction and application of corporate culture are integrated into the hotel to make the hotel an effective way to promote corporate brand culture, strengthen the impression of the company in the minds of customers, and win the favor of customers.

Fourth is the combination of related industries

Diversification is an important development trend of today's hotels. The theme of the hotel cannot be a single theme culture, but must focus on the combination with other functional products. For example, hotel guest rooms can be designed with different sub-theme rooms based on the overall theme to meet the needs of different customers; restaurants can develop and design "theme private rooms", "theme banquets", etc. in conjunction with theme development. Derivatives are an important part of the extended industrial chain of hotel operations. The theme of the hotel can be combined with the development of derivatives to promote the promotion of the theme hotel.

A hotel with long-term development must have all-round control over the design. Xi'an New Yangtze River Industrial Group has relied on its complete design and construction team to serve well-known domestic and foreign hotels including IHG, and has met the needs of customers. It was unanimously praised, so I turned to New Yangtze River for hotel decoration.