Why is Lu underestimated?

Speaking of luxury goods, which brand has the highest recognition? It belongs to him-the French classic brand "Louis Vuitton Louis Vuitton" (called LV in China).

It is not only the first luxury brand to enter Chinese mainland, but also a symbol of wealth. As early as 1992, Louis Vuitton opened its first flagship store in China in Wang Fu Peninsula Hotel, which was the best hotel in Beijing at that time. The decoration is extremely luxurious, so that Duang, a rich man who has not gone abroad, knows what luxury is!

Louis Vuitton Wang Fu Peninsula Hotel Boutique Concept Store

In 20 14, China's luxury consumption was as high as $25 billion. If this $25 billion cake is subdivided, a large part belongs to Louis Vuitton. China's sales account for nearly 40% of its global sales, exceeding the share of Europe 19% and the share of the United States of America's 23%.

Carcelle, a former LV who just died, once attributed their success in China to "65.438+0.4 billion people suddenly want to be nice to themselves".

Recently, Interbrand, an internationally renowned consulting firm, released the 20 14 list of the top 100 brands in the world, and Louis Vuitton ranked 1 among luxury brands.

It topped the list because it has 654.38+08 million fans on Facebook, 3.8 million fans on Twitter and nearly 70 million official video views on Youtube. The number of fans ranks first among luxury brands, followed by Burberry and Gucci. In China, LV has 830,000 fans on Sina, ranking fourth after Chanel, Dior and Burberry. This data tells us that there are many people who like LV, especially in foreign countries, and the advantages are more obvious.

However, many people don't like it. Why?

1, saying that Lu is a local tyrant, local tyrants will be angry.

About 20 years ago, Ren Sha and people with more money bought too much willfully. The most important thing is that their clothing collocation and temperament failed to keep up with the tone of LV, which ruined LV and linked it with "nouveau riche" and "no goods".

Such a combination ...

2, the proliferation of counterfeit goods

LV was also elected as "the most counterfeited brand in the world". Monogram patterns can be seen in wholesale markets of cities at all levels in China, ranging from low-level imitations to super-A-level. Lv has been dragged down by fakes all the year round, dragging down the grade.

In the face of such a flood of fakes, do you still buy them?

3. There are more choices.

For richer people, LV can no longer meet their unique needs. When money is not a problem, they will choose to buy other more luxurious and unique brands.

From liking to being "disgusted", many processes are not Lu's fault!