In the first four months, the revenue of the wine and tea manufacturing industry was 563.5 billion yuan, and the sales cost of Gujing tribute wine was 4 billion yuan.

Produced by ifeng.com Finance

Industry trends:

The revenue of the alcoholic beverage and tea manufacturing industry in the first four months was 563.5 billion yuan

May On the 27th, the National Bureau of Statistics released data. From January to April, the total profit of industrial enterprises above designated size nationwide was 2.65823 billion yuan, a year-on-year increase of 3.5%. Among them, the revenue of the wine, beverage and refined tea manufacturing industry was 563.5 billion yuan, a year-on-year increase of 9.3%, the operating cost was 370.56 billion yuan, a year-on-year increase of 6.7%, and the total profit was 89.73 billion yuan, a year-on-year increase of 20.9%.

Guizhou Provincial Federation of Industry and Commerce: Guide private enterprises to participate in the development of alcohol and other industries

Recently, Li Yuede, deputy director of the United Front Work Department of the Guizhou Provincial Committee and Secretary of the Provincial Party Committee of the Provincial Federation of Industry and Commerce, said that the Guizhou Provincial Federation of Industry and Commerce will Focusing on the "four news" and focusing on the "four modernizations", we will expand space for the high-quality development of the private economy. Guide the vast number of private enterprises to participate in new industrialization construction, participate in the development of traditional advantageous industries such as alcohol, tobacco, coal, and electricity, as well as the digital economy and emerging industries, and promote industrial breakthroughs.

Company news:

Luzhou Laojiao: Shen Caihong resigned as director of the company due to work adjustment

Luzhou Laojiao announced on the evening of May 30 that the board of directors received the resignation of director Shen Caihong. Submit a written resignation report. Shen Caihong resigned from the company's tenth board of directors and special committee due to work adjustment. After resignation, he still served as the company's deputy general manager, chief engineer and chairman of the company's subsidiary Luzhou Pinchuang Technology Co., Ltd. According to the relevant provisions of the Company Law and the company's Articles of Association, Shen Caihong's resignation report will take effect from the date it is delivered to the company's board of directors.

Xifeng joins hands with Huitongda to explore the Jiangsu market

On May 24, Huitongda Network Co., Ltd. signed a strategic cooperation agreement with Shaanxi Xifeng Wine Marketing Management Co., Ltd. This is the further deepening and upgrading of regional cooperation between the two parties in Jiangsu and even the country since 2020. It is reported that the sales scale of this cooperation will reach 100 million yuan this year. Xifeng Wine will join hands with Huitongda to complete the penetration of more than 15,000 channels in Jiangsu region, further improving the sales network layout in Jiangsu region, and Huitongda will also achieve success in the wine sector. A new breakthrough opens up the cooperation situation for further layout of Feng-flavor liquor.

Jinpai’s investment platform acquires a futures company

China Securities Journal reported on May 28 that on May 25, Melya Futures Co., Ltd. (hereinafter referred to as Melya Futures) Hubei Melya Co., Ltd. (hereinafter referred to as Melya), the largest shareholder, issued an announcement that the company and Hubei Zhenghan Investment Co., Ltd. (hereinafter referred to as Zhenghan Investment) signed an "Equity Transfer Framework Agreement". Melya plans to transfer to Zhenghan Investment Co., Ltd. Hanhan Investment Agreement transferred its 45.08% stake in Melya Futures.

Tianyancha shows that Melya Futures was established in 1995 and is an established futures company in the industry; Zhenghan Investment is a wholly-owned subsidiary of Jinpai Co., Ltd. and previously held 29.98% of the equity of Melya Futures. . After the completion of this transfer, Zhenghan Investment's equity share will increase to 75.06%, becoming the largest shareholder of Melya Futures.

The initial sales of Moutai ice cream exceeded 2.5 million yuan

Moutai ice cream was launched on iMoutai. The first launch promotion meeting of Moutai ice cream was held at Guiyang International Ecological Conference Center. Moutai ice cream jointly produced by Moutai and Mengniu made its debut. At the same time, ten days after the first Moutai ice cream flagship store in Moutai International Hotel opened, Guiyang Wanxianghui Moutai ice cream flagship store (No. 002) was also officially opened. This is the first non-alcoholic food product launched by i Moutai. It is the first stop for Moutai ice cream to be launched on i Moutai. It is also the first stop for Moutai ice cream offline flagship store to go out of Moutai. Xiaomao quickly searched the background data and found that the Guiyang Moutai ice cream flagship store has been open for sales for 5 hours, with sales exceeding 140,000 and the number of sales exceeding 600. At 17:00 p.m., Moutai ice cream i Moutai app was launched for sale, and all sold out at 17:51, with more than 40,000 units sold and a sales amount of more than 2.5 million yuan. After the first launch in Guiyang, Moutai ice cream will also be released in seven major cities including Nanjing, Hangzhou, Changsha, Guangzhou, Shenzhen, Wuhan and Xi'an. At the same time, i Moutai will also start online sales.

Corporate public opinion:

The sales cost of Gujing tribute wine is 4 billion yuan, surpassing Luzhou Laojiao and Shanxi Fenjiu. The response is to increase market share

May On the 20th, in its performance statement, Gujing Gongjiu responded that its puree inventory would double in 2021, mainly due to increased stocking during the Spring Festival in 2022. According to the financial report, the original pulp inventory of Gujing tribute wine in 2021 is 13,800 tons, a year-on-year increase of 111.26%. In 2020, the original pulp inventory was 6536.88 tons, a year-on-year decrease of 30.11%. Gujing Gongjiu is so confident about its sales during the Spring Festival in 2022. What is the actual sales situation?

According to the first quarter report of 2022, Gujing Gongjiu’s current revenue was 5.274 billion yuan, a year-on-year increase of 27.71%, and its net profit was 1.099 billion yuan, a year-on-year increase of 35.92%. Compared with the first quarter report of 2021, the current revenue was 4.130 billion yuan, a year-on-year increase of 25.86%, and the net profit increased by 27.90% year-on-year to 814 million yuan. Compared with the previous year, the year-on-year growth rate of revenue in the first quarter of 2022 is not much different. The advance stocking for the Spring Festival was also reflected in the high revenue growth in the fourth quarter of last year. In the fourth quarter of 2021, Gujing Gongjiu's revenue was 3.168 billion yuan, a year-on-year increase of 42.51%; the net profit attributable to the parent company was 329 million yuan, a year-on-year increase of 3.81%.

At the same time, the contract liability of Gujing Gongjiu at the end of 2021 was 1.825 billion yuan, an increase of 51% from the beginning of 2021. Guojin Securities mentioned in a research report that Gujing Gongjiu's Q4 revenue increased significantly, mainly due to early payment for stocking during the Spring Festival. Net profit margin is -3.3pct year-on-year, gross profit margin is -0.4pct year-on-year; sales rate is +1.0pct year-on-year, which is expected to be due to early confirmation of Spring Festival promotion and advertising expenses. In 2021, the sales expenses invested by Gujing Gongjiu will reach 4 billion yuan, a year-on-year increase of 28.42%. Among them, comprehensive promotion fees were 1.268 billion yuan, a year-on-year increase of 67.79%. Gujing Gongjiu stated that the main reason was due to the increase in sales and promotional activities. Followed by advertising expenses of 900 million yuan, a year-on-year increase of 7%. Sohu Finance’s inventory found that sales expenses of 4 billion yuan have reached the peak of Gujing Gongjiu over the years, even surpassing first-tier wine companies Luzhou Laojiao and Shanxi Fenjiu. (Sohu Finance)

Anhui Yunjiu’s 183.8 million assets failed to be auctioned

On May 25-26, the manager of Anhui Yunjiu Factory Group Co., Ltd. (hereinafter referred to as Yunjiu Group) All its assets were publicly auctioned on the Taobao Ali auction platform. The total estimated price was 183.8 million yuan, and the starting price was 137.5 million yuan. The bid failed because no one paid a deposit to enter the auction. The subject matter of the auction of Liquor Transport Group includes all inventories including stored wine and fermentation semi-finished products. The fixed assets are related buildings, structures and auxiliary facilities located in Hanshan County, Anhui Province. This includes 237.37 thousand liters of bulk wine (including base wine), 28 buildings, land use rights, etc.