Traditional Culture Encyclopedia - Hotel franchise - How to write the promotion plan

How to write the promotion plan

How to write the promotion plan

(1) Before writing the scheme, you must think clearly, clear your mind and make an outline.

(2) We must pay attention to the operability and practicability of the scheme, and we don't need to show off rhetoric, just express our meaning clearly.

(3) Pay attention to basic formatting and typesetting skills, avoid basic text errors, and facilitate circulation and discussion.

(4) In the process of writing, we must always keep in mind our own corporate positioning and core value elements, and form a better plan closely around this writing.

(5) The attitude of seeking truth from facts. In the process of writing, we must seek truth from facts, especially the budget, which is often the boss's most concern, and we must analyze it realistically.

Promotion plan (1)

I. Guiding ideology

Focusing on the overall goal of ensuring national food security and realizing the county's total grain output of 600 million Jin, taking the demonstration and extension project of super rice as the carrier, taking the construction of high-yield demonstration area of super rice as the starting point, taking the promotion of super rice varieties and supporting high-yield cultivation techniques as the core, we will adhere to the work measures of highlighting key points, promoting from point to area and promoting as a whole, and increase the demonstration and extension of super rice varieties and supporting integrated technologies. Carry out the training for the main body of super rice production and management, focus on building a mechanism for the innovation, demonstration and popularization of super rice technology, which is closely integrated with "agricultural science, education, enterprises and social households", promote the production technology of super rice to enter the villages and households, realize the goal of "double increase 100", and promote agricultural production and farmers' income.

II. Objectives and tasks

In * *, the demonstration and extension project of super rice was fully organized and implemented in 25 townships (towns) in the county, with the demonstration and extension area of early rice and late rice of 65,438+10,000 mu each (see the attached table for details), and the extension and application area of key demonstration townships (towns). It is 90,000 mu. Radiation has driven other townships (towns) in the county to complete the popularization and application of super rice by 200,000 mu, and realize the double-season output of11000 kg in the 100-mu demonstration area and1000 kg in the 10,000-mu demonstration area. The county has trained 200 super rice technical backbones and more than 500 science and technology demonstration households/kloc-0.

Third, the implementation content

The focus of this year's demonstration and promotion of super rice is to carry out technical integration and innovation according to the good seed and good law, and to organize high-yield creation by cultivating scientific and technological demonstration households. At the same time, it is necessary to give play to the leading role of science and technology demonstration villages, do a good job of on-site observation, increase publicity, expand influence, and promote the popularization and application of super rice areas.

1. Demonstration and popularization of super rice dominant varieties: according to the production status of our county, a number of super rice dominant varieties are determined to be popularized. Early rice: Ganxin 203, 03 You 66, Xinfengyou 22 and Jinyou 458; Mid-season rice shenyou 95 16, tianyou huazhan, You Yong 12, yyou1; Late rice: Una 308, Wufengyou T025, Fengyuanyou 299, Tianyou 998, Tianyou Huazhan, You Yong 12.

2. Integration of supporting high-yield technologies: All towns and villages should carry out special experiments according to the local rice production constraints, implement key breakthroughs, and integrate 2-3 simple and practical high-yield cultivation technologies for super rice that farmers can easily master. Comprehensive application of "early, strong and strong" of double-cropping super rice, "three highs and one guarantee" of rice, precise and quantitative cultivation of rice, "three control" fertilization of rice and "three fixed" cultivation of super rice to guide the production of super rice, paying attention to rational seed selection, cultivating strong seedlings at the right age, scientifically controlling seedlings and increasing panicles, delaying nitrogen fertilizer and applying grain fertilizer on panicles, and giving full play to the key technologies of super rice.

3. Scientific selection of demonstration films of 10,000 mu: According to the actual situation of our county, it is determined to establish two demonstration films of 10,000 mu super rice in three towns and villages. Establish two 100-acre core demonstration zones in Zhenyuan Village and Zhenyuan Village; Each core demonstration area is set up with a signboard, the main contents of which are: administrative person in charge, technical person in charge, leading varieties, leading technologies, implementation areas, output indicators, etc. At the same time, register the participating farmers in the core demonstration area and establish a work account.

4. Carry out in-depth discipline training of super rice: focus on the technology of leading varieties of super rice, make full use of science and technology training platform for new farmers, adopt the training mode of combining indoor training with on-site training, "special technical training" with practical technical training, and extensively train demonstration households of super rice. The county agricultural grain bureau will focus on training agricultural technicians, large grain growers and farmers in the core areas of demonstration plots. Township (town) agricultural technology extension comprehensive station training not less than 50-80 demonstration households, demonstration households plots contiguous as far as possible, giving priority to large grain growers and farmers who are convenient to visit and study as demonstration households. Every village in the demonstration area should have demonstration households to fully demonstrate the effect of increasing production and income of super rice, and actively guide farmers to consciously demonstrate and promote super rice. There are no less than 1500 training demonstration households in our county this year.

Fourth, the main measures

1, strengthen leadership and responsibility. The County Agriculture and Grain Bureau has set up a leading group for demonstration and extension of super rice and a technical expert guidance group. The director of County Agriculture and Grain Bureau is the team leader, the deputy director in charge of planting is the deputy team leader, and the heads of county agricultural machinery bureau, agricultural technology center, soil and fertilizer station, plant protection station, seed station and other units are members, responsible for the organization, implementation, supervision and guidance of the county's demonstration and promotion work; The technical personnel with technical titles above the deputy high school in the agricultural system were transferred to set up an expert technical guidance group, and the chief expert responsibility system was implemented. The expert technical group is responsible for the screening and release of local suitable super rice superior varieties and main popularization techniques, the formulation of cultivation technical regulations, the inspection and guidance of demonstration and popularization, and the publication of relevant technical materials. According to the needs of the work, during the demonstration and promotion of super rice, the members of the county expert group are responsible for the core demonstration area, each covering 3-4 townships (towns). The personnel of rural agricultural comprehensive station shall formulate the promotion and implementation plan according to the actual situation of their own township, and each person shall be responsible for 3-4 administrative villages. In the busy farming season or the critical period of production, we should go deep into the fields and teach new technologies to farmers hand in hand, so as to truly solve various problems in the production process and ensure the smooth implementation of the project.

2. Intensify publicity and training. County and township agricultural extension departments should make full use of radio, television, slogans and other propaganda means, widely mobilize scientific and technical personnel and farmers to actively participate in the demonstration and promotion of super rice, fully mobilize farmers' enthusiasm, attract farmers' extensive participation, give play to the positive role of demonstration households, strengthen technical training, strengthen technical guidance, promote various measures in place, and do a good job in technical services. Ten thousand mu of high-yield demonstration film township (town) should give full play to the role of high-yield demonstration model, and organize 1-2 on-site observation meetings and 2 technical trainings respectively in key seasons. Technical instructors directly participate in the whole process of technical training and technical guidance in the core area, and comprehensively improve the rate of super rice technology entering households.

3. Integrate resources and improve the effect. The demonstration and popularization of super rice needs the cooperation of many departments. It is necessary to strengthen the combination of agricultural science, education and enterprises, and mobilize the enthusiasm of extension departments, agricultural enterprises, farmers' cooperative organizations and large growers. It is necessary to link the demonstration and extension project of super rice with high-yield grain science and technology project, sunshine project, soil testing and formula fertilization, seed project, plant protection project, high-yield rice creation activity, grass-roots agricultural technology extension system reform and agricultural science and technology household project construction, and make full use of the favorable platforms for the implementation of these projects.

4, pays special attention to the production test and acceptance, publicity typical experience. In 20 14, the provincial department will organize experts to conduct on-site inspection and acceptance of super rice, and objectively and fairly evaluate the experimental effect of super rice in our county. All towns and villages should summarize the advanced experience and high-yield model of demonstration and popularization of super rice in time, (1) report the progress of super rice work in time and submit the work summary. At the same time, the radiation power will be expanded by holding on-site meetings and experience exchange meetings, and the influence will be expanded through extensive publicity by the news media to promote the large-scale development of super rice.

Verb (short for verb) Work arrangement

(1) Scheme formulation

1-February, according to the work plan of the provincial office, formulate local specific implementation plans, publicize and popularize the leading varieties and main extension technologies of super rice, implement the demonstration plot of 10,000 mu of super rice and the construction site of demonstration township (town) 1.5 million demonstration farmers, and carry out relevant technical experiments.

(2) Organizing the implementation

From March to July, demonstration work of super rice and early rice will be carried out, and technical training and guidance will be provided. The technical expert group of the project and the demonstration villages and towns carry out technical training at different levels, and go deep into the grassroots to carry out market research and technical services, guide rice farmers' production on the spot, focus on understanding the situation of early rice seedling raising, understand the problems and typical experiences in the demonstration and popularization of super rice in various places, and put forward countermeasures to promote the demonstration and popularization of super rice. At the same time, do a good job in early rice yield measurement and summary.

10 August-June, implement demonstration work of super rice and late rice, and provide technical training and guidance. The project technical expert group and demonstration villages and towns carry out technical training at different levels, and go deep into the grassroots to carry out production research and technical services, guide rice farmers' production on the spot, understand the problems and typical experiences in the production and demonstration and promotion of super rice in various places, and put forward countermeasures to promote the demonstration and promotion of super rice. Carry out mobile field observation and make a good summary of late rice yield measurement.

(3) Summary and acceptance

11-65438+February, submit the annual summary and acceptance of the project to the county agricultural technology center.

Promotion Plan (2)

I. Publicity theme

Lake xx-an oasis of the soul

Second, the propaganda slogan

Lake xx, give women all day.

Third, the propaganda content

"Behind a successful man, there must be a great woman's support!" All the year round, busy, being a wife and a mother, tired, tired. Women's Day is a festival for women. Please give yourself a day off, and also ask your male compatriots to take a day off, so that you can be women for a day. Let go of work, let go of pressure, relax, meet bosom friends, come to xx Lake together, wash your body and mind, and maintain your mind.

March 8-Women have the privilege to visit Lake xx, and women have the privilege to take men to visit Lake xx.

They all say that "women hold up half the sky". This year's Women's Day, xx Lake gives women a whole day. During March1-March 15, all female tourists are given privileges in xx Lake, and women can take men to visit xx Lake with preferential treatment.

Privilege 1: During March1-March 15, female tourists who were born on March 8, married, 38 years old (born in June 1973) and married for 38th anniversary (1973 registered marriage) can visit the southeast lake area of xx Lake for free.

Privilege 2: March1-March 15. Female tourists (except female children under 1.2 meters) visit the southeast lake area of xx Lake at half price, and one male tourist they carry is also half price.

Privilege 3: Female tourists visiting xx Lake from March 5 to 9 can participate in the "Wild Jiao Jiao Cup 3.8 Women's Day Love Tour of xx Lake".

Privilege 4: During March1-March 15, female tourists also enjoy the same privileges as Privilege 1 and Privilege 2 when visiting the forest oxygen bar, Lin Hai Gui Zhen and Jiupao scenic spot in xx Lake. All teams visiting Longchuan Bay Scenic Area in xx Lake in March will enjoy a 3.8% discount on tickets.

Privilege 5: Ladies who have birthdays in March will enjoy a 50% discount on the front desk price when staying at xx Lake Greentown Holiday Apartment Hotel in March, and will be given body composition tests (there are only two in China) and health guidance. Ladies who have birthdays on March 8 will be given birthday cakes when staying at the hotel in March, and their rooms will be upgraded free of charge. (Tel: Any lady who has a birthday in March will enjoy a 3.8% discount on the listing price when staying at the Hu Ming Hotel in xx Lake in March, and will be presented with a beautiful gift. The lady who has a birthday on March 8 will be presented with a birthday cake when staying at the hotel, and the room will be upgraded free of charge.

On March 8th, ladies staying in xx Lake Kaiyuan Resort Hotel, Zhejiang Travel Warm Island Resort Hotel, Longting Kaiyuan Hotel, Overseas Holiday Hotel and other hotels will have the opportunity to get exquisite gifts and discounts.

Lake xx-an oasis of the soul and a paradise for women's maintenance.

1) Enjoy the beautiful scenery of Thousand Islands, which makes people shine.

See more green, can let the eyes relieve fatigue. 95% forest coverage, 100% green viewing rate and picturesque Lake xx are the best choice for you to rest your eyes. Huangshan Mountain Scenic Area is a good place to climb high and look far. The word "Palace", which is composed of more than 90 natural islands, comes to mind and makes people feel relaxed and happy. Tianchi Scenic Area is a quarry site in the Southern Song Dynasty. At present, it has built the largest birdcage in China, with wonderful bird performances, laughing parrots, leisurely Yuanyang swimming and wonderful 4D movies. Mishan is a fairy garden in the lake, and the three monks have no water to drink. Mishan Temple is the best place for tourists and pilgrims to pray.

Location by boat: tourist pier in the southeast lake area of xx Lake.

Ships sailing around the lake: it sails at 8:20 every morning and runs every 20 minutes from 9:00- 13:00.

2) Stay in the lakeside hotel to nourish the soul.

Xx Lake Lakeside Resort Hotel is mostly built by the lake, facing the sun, with beautiful scenery and sunny days. Imagine a pot of fragrant tea or a cup of coffee, listening to soothing music, reading casual magazines and basking in lazy sunshine beside the floor-to-ceiling window on the xx Lake, so that your mind can be fully washed and rejuvenated.

Recommended hotels: Intercontinental Vientiane Hotel, Sheraton Resort Hotel, Kaiyuan Resort, Greentown Holiday Apartment, Zhejiang Warm Island Resort Hotel.

3) Eat organic food to nourish the stomach.

The first-class ecological environment and unique microclimate of xx Lake have created many pure natural farm fruits and vegetables, delicacies and unique lakes and mountains. There are 1800 kinds of plants, 2 1000 kinds of wild animals and 87 kinds of freshwater fish living on the 573 square kilometers lake. You can come to xx Lake to taste the special flavors such as spring bamboo shoots, lichens, bracken, Qingming candied fruit, pheasant and warm pot. Of course, the delicious lake water contained in the vast lake water is mouth-watering, and organic fish heads are naturally essential; Coupled with refreshing and delicious xx Lake beer and Nongfu Spring, you can clean your stomach again.

Recommended places: xx Lake Fish Restaurant, xx Lake Fish Restaurant, New Island outside the island, Ximantang Restaurant, and farmhouse music around xx Lake.

4) Enjoy leisure sports and keep fit.

The 2200 km coastline of xx Lake can provide you with various leisure services such as cycling, self-driving, fishing, golf and hiking. Even if you don't want to do outdoor sports, a four-star hotel in xx Lake also has an indoor heated swimming pool, which allows you to take a pure water bath with the natural Nongfu Spring in xx Lake and make your body full of vitality again.

Recommended items: self-driving along the lake, cycling along the lake, leisure fishing, water golf, etc.

Fourth, the operation method

1, a 38-year-old female tourist, whose birthday is on March 8, is free of charge with her ID card; Female tourists who get married on March 8 and the 38th wedding anniversary will buy tickets for free with their marriage certificates;

2. Non-free female tourists, half-price tickets for Southeast Lake: 75 yuan/person; A male tourist he carried also enjoyed a half-price ticket to Southeast Lake: 75 yuan/person.

3. Tourism team operation: If a team has 26 tourists, including female 10 and male 16, then female tourists 18 and male tourists 10 enjoy half-price concessions, and the remaining six male tourists buy team tickets. Please take a woman and a man through in turn when you check in.

4. Female children under1.2m do not have the right to carry men.

5. All free tickets or half-price preferential activities are limited to the tourist pier in the southeast lake area of xx Lake. Telephone:

6. Rural tourist attractions and high-star hotels are responsible for preferential activities.