The Mysterious Family: The Real Event in Taiwan Province Province (The Mysterious Family Behind Master Kong)

The mysterious family behind master kong

Master Kong Beef Noodles, Master Kong

The Mysterious Family: The Real Event in Taiwan Province Province (The Mysterious Family Behind Master Kong)

The mysterious family behind master kong

Master Kong Beef Noodles, Master Kong Mineral Water and Master Kong Iced Black Tea ... These familiar foods and drinks are the memories of generations of China people, and behind them is a low-key and even mysterious Taiwanese businessman whose owner is the Wei family.

1989, the four Wei brothers in Changhua County, China and Taiwan set foot on the mainland with the generous capital of NT$1500,000.

That year, Guo Taiming, also from Taiwan Province, installed the first screw for Foxconn in Shenzhen; Li Ka-shing, the richest man in Hong Kong, also went north to the mainland, becoming the largest investor of Hong Kong in the mainland. The Oriental Plaza, which covers an area of 800,000 square meters and is still the largest commercial complex in Asia, was started at that time. Guo Henian, the richest Malaysian, is also building an "International Trade Center" in Beijing. Arowana, which was widely known later, is his masterpiece.

In that special year, the rich people in China went against the current one after another and gave the greatest support in the most difficult time of China's reform and opening up.

The warm words of "blood is thicker than water" and "overseas compatriots" have replaced the "overseas forces" that distinguish between the enemy and ourselves. At that time, both Hong Kong, Macao and Taiwan and overseas Chinese felt the greatest welcome and warmth.

Wei's four brothers were rural youths in Changhua County, the eldest Wei Yingzhou, the second Wei Jiaoshou, the third Wei Yingchong and the fourth Wei Yinghang. From 65438 to 0978, the four brothers took over a small and medium-sized township enterprise from their dead father, mainly processing and producing castor oil and palm oil. As the eldest brother, Wei Yingzhou, then 25, naturally took on the biggest job and responsibility. Although he worked hard, he was unlucky and inexperienced, and the factory was on the verge of closure several times.

On one occasion, the factory was directly closed down because the loan could not be repaid, and he was very sad to see his father's life's hard work destroyed in his hands.

But as the head of the family, he still has to shoulder the responsibility of revitalizing the family. Later, he took a fancy to coconut oil, a new "healthy food", and borrowed money to invest in coconut oil processing plants, which was a great success. He not only got his father's factory back, but also became a young entrepreneurial star in Taiwan Province Province within a few years.

At that time, Taiwan Province Province was in the stage of economic take-off, and its national wealth increased greatly, making it "one of the four little dragons in Asia". Rich people are more willing to spend money on improving the quality of life, so products such as coconut oil became the darling at that time, which also helped the Wei brothers make a comeback.

With the successful experience and capital of Taiwan Province Province, Wei Yingzhou, which has just entered the mainland market, has set up food processing plants in many places in recent years to produce sesame oil, egg rolls and castor oil. Although the product was good, it was too expensive for the mainland people at that time, and the product was badly unsalable. Seeing that the 654.38+0.5 billion funds have been consumed by more than half, Wei Yingzhou is once again in a desperate situation.

A bowl of noodles on the train came back to life.

199 1 year, the fourth son Wei came back from a business trip and told his younger brother one thing: he took a train on a business trip and ate instant noodles brought back from his hometown in Taiwan Province. The fragrance attracted many people to watch and asked him where he could buy such noodles.

This interesting trip showed business opportunities to Wei Yingzhou. Many mainlanders have never seen instant noodles, which have become very popular in Taiwan Province Province. What a huge blank market this is!

1992 On August 2 1, Wei Yingzhou invested 8 million dollars in Tianjin to establish Tianjin Dingyi International Food Co., Ltd., which specializes in braised beef noodles. The name of this instant noodle is Master Kong.

The reason for taking this name is that they mainly focus on healthy food, and the other is that everyone in the mainland called each other "masters" at that time. When in Rome, do as the Romans do, and be named "Confucius".

When "Master Kong" beef noodles were introduced, the price was 1.98 yuan. For China, whose per capita GDP was less than 400 dollars at that time, although the price was still a little expensive, it was still all the rage and rare to eat instant noodles as a kind of "high-grade food".

60 years ago, Japanese Chinese Yasuo Ando invented instant noodles, which began to spread in China in the 1990s. With the rapid development of China's economy, trains and highways extend in all directions, and instant noodles have become a necessary food for travel, midnight snack and overtime. Almost everyone in China has a story about instant noodles.

"Master Kong" braised beef noodles, which became a national dish, brought Wei Yingzhou back to life again and led the family to the road of top wealth family.

Almost at the same time, more and more Taiwanese businessmen came to invest in the mainland, on the one hand, because of the easing of cross-strait relations, on the other hand, because of the rising and shortage of local labor costs in Taiwan Province Province and the deterioration of the investment environment, but the mainland has a vast market and almost inexhaustible cheap labor.

1992, Deng Xiaoping made a speech on his southern tour, and put forward the instruction that "whoever doesn't reform will step down", which strengthened the determination of reform and opening up, while the authorities of Taiwan Province Province across the Taiwan Strait also relaxed their policies, and Taiwanese businessmen reached a climax in investing in the mainland, becoming the second largest investor after Hong Kong businessmen.

Guo Taiming, who came to invest in the mainland at the same time as Wei Yingzhou, can be said to be the person who is most affected by this demographic dividend among all Taiwanese businessmen. When Foxconn was founded, it was just a small workshop working in a container. A few years later, Foxconn had its own industrial park. At the peak, there were 300,000 workers in Guanglonghua Factory, and the whole industrial park was equipped with all kinds of facilities, just like a small city. Foxconn's success has made Guo Taiming the richest man in Taiwan Province for many times and made him the largest foundry in the world.

The best mutual fulfillment between Taiwanese businessmen and the mainland

Of course, it is not only the mainland's market and demographic dividend that has made Taiwanese businessmen and their investments, but also the mainland that is in urgent need of capital and technology in the process of reform and opening up.

Dongguan, perhaps the most famous city in the world, is an alternative service industry, but only those who have really lived and worked in Dongguan know that the development and rise of this city can be said to be due to the development and rise of Taiwanese businessmen. In the heyday of Dongguan, there were about 6,000 Taiwanese businessmen, and their operating income once accounted for about 50% of Dongguan's GDP.

In fact, the development of alternative service industry in Dongguan is also brought by Taiwanese businessmen to a great extent. These Taiwanese businessmen who have seen the Japanese service industry have brought the Japanese style to Dongguan, making it a "famous" city in China.

The local people who sold their land for the demolition money, unable to do other business, started hotels one after another, while the factory girls who wanted to make quick money took off their headscarves and brought water labels. Taiwanese businessmen, Hong Kong businessmen, foreign businessmen and businessmen from all over China will regard the VIP room of the hotel as a meeting room for business talks. This small town in the south of China is full of flowers and red lights. It's really like: Qiang is in charge of the clear sky, Song Ling is full of night, and Hehua is at large. Riding a thousand times with high teeth, listening to flutes and drums and enjoying the haze. The map of the future will be good. I will go back to Fengchi to boast.

Unfortunately, such a "good scene" also has a curtain call.

Since 20 16, it has become more and more difficult for Taiwanese businessmen to live in the mainland. A large number of Taiwanese businessmen left Dongguan, and the number once dropped from 6,000 at the peak to only 2,000. Rising costs, market saturation and insufficient product innovation are the main reasons why Taiwanese businessmen leave.

More and more Taiwanese businessmen have moved their factories to Southeast Asia, where the cost is cheaper. Capital's pursuit of profit is understandable.

Taiwanese businessmen who stayed in the mainland market also lost their former glory. "Master Kong" or "Master Kong", but suddenly it can't be sold. It has become a knowledge of China people that eating instant noodles is unhealthy. Now take-out is fast and cheap. Who wants to eat instant noodles unless absolutely necessary?

Master Kong, who has occupied about 50% of the instant noodle market in China, bears the brunt, and its profits have fallen sharply, which is no longer the scenery of that year. The "black-hearted oil" incident that broke out a few years ago was just that everyone was more concerned about food health and dug up "industry rules".

20 1 1 In an evaluation report on foreign investment in Chinese mainland, Taiwanese businessmen ranked last in the "acceptance" of mainland society. Taiwanese businessmen want to form a small kingdom and like to deal with officials, but they are unwilling to establish good relations with workers and neighbors. Workers who have worked in coastal cities for many years also have knowledge of * * *, and the best treatment is European and American factories, followed by Japanese factories, followed by Hong Kong-invested factories and finally Taiwanese factories.

Times are always changing. The first generation of workers don't expect air conditioning in their dormitories, and they can still have rest days every week. They just want to work overtime and earn more money. By squeezing the living space, they saved a house for their hometown in other provinces in their prime of life for a pair of children and a bowl of instant noodles. For them, it's all delicious.

The second generation of workers should have WiFi, rest and eat instant noodles. That's just to save some money to go to Internet cafes, so there will be "three gods", and there will be a "stealing Guevara" and "it is impossible to work while working" on the whole network.

Guo Taiming of Foxconn has always wondered why the food in the factory is so good and the salary is so high, but the employees jump off the building one after another, so he invited several big monks to do it, thinking that there must be something wrong at work. In fact, he himself is unwilling to accept the changes of the times.

Over the past decades, almost 70,000 Taiwanese businessmen have invested in the mainland, among which "Master Kong" and "Foxconn" have created a large number of jobs, making indelible contributions to China's economic development. For decades, Taiwanese businessmen and the mainland have helped each other. One has gained benefits and scale, and the other has gained economic development and employment.

However, times have changed. Today's instant noodles are out of fashion, and today's Foxconn assembly line is no longer competitive.