Traditional Culture Encyclopedia - Hotel franchise - I am a restaurant owner. How can I promote my shop in Tik Tok?

I am a restaurant owner. How can I promote my shop in Tik Tok?

Bosses learn to use Tik Tok. After making the video, they can use the following methods to market it from an interesting and useful point of view.

interesting

1, display your talents and unique skills

If restaurant owners or chefs have unique skills, they can package and distribute them with Tik Tok's popular Divine Comedy.

Show a good knife and download the' Where are the business opportunities 'app to learn more. After all, not everyone can carve beautiful noodles, and not everyone can fan the flames in the pot when cooking. The better the unique skills, the more you can attract users' attention and stimulate users' desire to explore the store. Download the "Where are the Opportunities" application to learn more.

What should I do if my unique skills are average or unusual? Restaurants can encourage employees to open Tik Tok accounts to show their lives.

Restaurants can organize Yan value online employees to do some simple talent shows, such as singing, dancing, performing jokes and so on. Doing so will personalize the cold brand and make it.

Becoming warm will help to accumulate customers' goodwill.

2. Show the special activities in the store and mobilize customers to participate.

While doing offline activities and marketing, restaurants can also move online and cooperate together.

For example, in the challenge held by a certain online black tea, 10 seconds can win the free event, which is very interesting because of the low entry threshold. Many customers posted the participation process on social media such as Tik Tok and friends circle, and brought a group of new fans to experience and buy.

Restaurants can also encourage consumers to shoot short videos about food, services, etc. After eating, it is related to the hotel and posted online, so as to get a discount opportunity. Doing so is not only conducive to the exposure of the restaurant, but also can interact with customers and enhance user stickiness. Download the "Where are the Opportunities" application to learn more.

be useful

1, show the food in the store and teach users to cook.

The restaurant can also display the specialty dishes in the store through short video platforms such as Tik Tok. For example, baking shops can display high-value desserts and drinks, and barbecue shops can display steaming strings. Dishes with good color and flavor can often attract users' attention and improve their probability of arriving at the store.

If you simply display the dishes in the store, it will sometimes cause aesthetic fatigue. At this time, the restaurant can restore the production process of special dishes, and release some small videos such as home cooking practices and cooking skills without harming the interests of the restaurant, so that users can feel useful and pay attention to our account. Download the "Where are the Opportunities" application to learn more.

A hot soup restaurant in Shandong used Tik Tok to photograph not only the practice of fried dumplings with special food, but also the hot scene of customers queuing, which attracted many people to learn this craft from the Internet.

2. Popularize food safety knowledge to users.

Food safety has always been a hot topic of public concern.

The restaurant can display the hotel kitchen through the short video platform, which will make the production process transparent and dispel consumers' concerns. From the choice of ingredients, to the production of food, to the disinfection of tableware, everything is covered to improve the value of the restaurant. Download the "Where are the Opportunities" application to learn more.

On the other hand, restaurants can also popularize food safety knowledge to the public, such as how to tell whether vegetables are fresh and the types of food additives.