Beijing’s top ten mid-range shopping mall brand stores

NO1 Shin Kong Place - a luxurious lineup of world-famous brands

Before Shin Kong opened, Guomao’s status in Beijing seemed untouchable. With the emergence of new light, it brings new impact to people, and the myths of the past are broken. At present, Huamao Center has become another area in the CBD that gathers international brands and international multinational companies after the International Trade Center.

Shin Kong Place Shopping Plaza is a top-notch shopping mall built in the CBD business district with a joint investment of 750 million yuan from Taiwan's retail giant Shin Kong Mitsukoshi Department Store and Beijing Hualian Group. It has a luxurious lineup of 90 units Top international brands, 938 globally renowned brands. Including 10 top brand flagship stores, 24 well-known brand stores that opened counters in China for the first time, 42 new concept stores of international famous products, and 53 brand stores that opened counters in Beijing for the first time.

The total area of ??Shin Kong Place is 173,000 square meters. PRADA, CHANEL, GUCCI, S.FREEAGAMO, HUGOBOSS, COACH, etc. have all set up flagship stores in Shin Kong Place. For the first time, these flagship stores will achieve "zero time difference" in goods at the same time. Each season's new products will be exactly the same as those displayed in their Paris or New York stores. . According to the reporter’s observation, the GUCCI flagship store covers an area of ??about 1,500 square meters, which is larger than the Hong Kong Central Plaza store. There are also new concept stores of international famous brands such as DUNHILL, BV and ANNA SUI, as well as more than 70 well-known brands that have opened counters in China and Beijing for the first time. This shows that Beijingers have N more luxury choices. Maybe by accident, you can be ranked first: the first person in China to wear these brands!

NO2 Financial Street Shopping Center - the highest-end shopping mall in west Beijing

For many years, the highest-end shopping malls in Beijing have been in the east. They used to be Dorset, Lufthansa and China World Mall. , later Oriental Plaza and Shin Kong Place, which just opened in April this year, are also very popular. However, on September 16, this high-end fashionable and luxurious Financial Street shopping mall, which had been in preparation for nearly five years and postponed four times, finally revealed its true identity and became the most luxurious high-end shopping mall in the West District of Beijing.

Fully owned by a subsidiary of Financial Street, and designed with reference to old international famous stores such as New York’s Fifth Avenue and Paris’ Champs Elysées, the Financial Street shopping mall has a total area of ??89,000 square meters and houses the world’s top brands. Louis Vuitton, Dior, Gucci, and Ferragamo have established their main stores here, and more than 300 internationally renowned brands have appeared at the same time. Lane Crawford, Asia's leading fashion store, has also settled here.

The interior space of the Financial Street Shopping Center is extremely open and uses a huge transparent dome for natural lighting. With a business area of ??39,000 square meters, the high-end department store Lane Crawford occupies half of the space on the south side.

Including the underground floor, there are five floors from one to five, with terraces set back layer by layer. The visual transparency is very much like Pacific Place in Hong Kong. The reporter saw at the scene that the first floor is an international boutique street, and LV is in the most conspicuous position at the entrance. It feels like this store is larger than the LV Hong Kong Harbor City store; the GUCCI flagship store also has a very eye-catching sign outside, which is very " Big name" momentum.

While focusing on the world's top fashion luxury brands, the Financial Street Shopping Center also introduces sports brands such as Adidas and Nike, as well as mid-range brands such as Jack Jones. Although the positioning is clear, the shopping mall with a total volume of nearly 40,000 square meters cannot all be top fashion brands.

NO3 World Trade Center - Leverage ZARA to increase popularity

There are three things that Beijing white-collar workers must do to reach the World Trade Center. One is to see ZARA, the No. 1 clothing brand in Spain; the other is to eat leopards; and the last one is of course the marquee, which is known as the No. 1 in Asia.

With the arrival of ZARA, World Trade Center is considered to be the fastest-growing commercial project in Beijing. ZARA is the first clothing brand in Spain and the third largest clothing retailer in the world.

Nowadays, some good brands in Hong Kong and Europe choose to enter Shanghai first and then Beijing. This is the case with ZARA. ZARA World Trade Tianjie store is divided into two floors, covering an area of ??1,700 square meters. The reporter took a walk around and found that the store was obviously more popular than other stores. The shopping environment in the store is very good, but it is too spacious and the products are too scattered. Although there is the support of ZARA, an internationally renowned brand flagship store, the cluster effect is not yet obvious.

In addition to ZARA, there are many fashion brands settled here. For example, Adidas, which has only more than 20 flagship stores in the world, also has fashion direct stores here; one of the most exclusive restaurants in Japan opened by a Japanese member of parliament is also here. Among them, this is the first time that the most high-end restaurant in the Japanese catering industry has entered China; there is also the first foreign language bookstore opened by a foreigner in Beijing.

Although the current popularity and facilities of World Trade Center have not reached the level of mature shopping malls, the nearly 100 world-class brand stores that have been opened and the careful layout of the shopping environment have shown that it is an international-class shopping mall. Clues of the street.

There are Macau Street Tea Restaurant, Hong Kong-style Tea Restaurant, Indian Restaurant, Southeast Asian Restaurant and Italian Food in the World Trade Center... The most famous among them is Golden Leopard International Food Exchange, but the per capita consumption is 200 yuan. The level can only allow most people to play tooth festival occasionally.

I once went to see the awning at night, and it was really shocking. In the center of the square, the 250-meter electronic awning that claims to be "all of Beijing, looking up" is indeed well-deserved. World Trade Center Tianjie is divided into two floors, the north and the south. The electronic sky curtain cuts through it, separating and connecting the two floors. The "Tianjie" comes from this...

NO4 China World Mall - the oldest luxury business

The China World Hotel is the best five-star hotel in Beijing, and the Guomao Office Building is the most famous Grade A office building in Beijing. The accompanying Guomao Mall must of course be in the same five-star category. The core of this grade is not the $40 million renovation cost, the modern olive shape and the ice rink, but the brand name you choose. A combination of 40 of the world's top brands, 60 clothing brand stores, and 200 fashion stores form the luxurious lineup of China World Mall.

The average rent of Guomao Mall Shopping Plaza is as high as US$54.81/square meter/month, but it is still basically saturated, with an average occupancy rate of 98.69.

Guomao Mall opened in August 1990. It was the first in Beijing to introduce the business model of brand stores for retail business, with a total construction area of ??60,000 square meters and a business area of ??30,000 square meters. In 1999, Louis Vuitton opened its second leather goods store in Beijing after Wangfu Hotel in China World Mall, becoming the first luxury brand to enter China World Mall. In the following years, the number of luxury goods in Guomao Mall increased dozens of times.

The newly unveiled Guomao Mall in May 2000 was built on the original Guomao Mall with an investment of US$40 million in reconstruction and expansion. It is understood that after the renovation, the Guomao Mall has a total of 185 brand stores, among which more than 40 international first-line brands such as LV, GUCCI, and CARTIER are concentrated in the boutique area on the first floor of the mall, which has the most expensive rent. A salesperson revealed, "A monthly turnover of 300,000 yuan is no longer considered outstanding in these world-famous brand stores. For example, the monthly turnover of LV of Guomao is about 3 million yuan."

With the third phase of Guomao The project is about to start. The International Trade Center has gradually become the center of the International Trade Business District from a group of property buildings 10 years ago, and then the core of the CBD in Beijing's central business district. The leading position of the International Trade Center has been established. Although there are now luxury businesses such as Shin Kong Place and Financial Street Shopping Center that are eyeing it, there are still a large number of luxury buyers who only recognize the golden brand name "Guomao".

NO5 Xidan Joy City - the "noble" of Xidan business district

In Xidan business district, Meimei Department Store is not the only one to see high-quality business opportunities. COFCO Group invested heavily to build it Joy City has also set its sights on mid- to high-end businesses. The total construction area of ??the project is 205,000 square meters, of which the commercial area reaches 100,000 square meters.

Joy City has experienced three "dynasty changes" and was formerly known as Xidan MALL. It was initially planned to attract young consumer groups aged 19 to 35. After the change of ownership, the product positioning of the project has also "changed" and it has been changed to a mid-to-high-end shopping mall, which will introduce more than 300 international first- and second-tier brands.

So far, 20 major brands including ZARA, Bestseller, and cosmetics supermarket Sephora have settled in. Eventually, more than 300 brands will be stationed in Joy City, of which more than 30 brands will settle in Beijing for the first time. It is understood that there are many well-known world brands among them.

The longest flying escalator in the world will go from the first floor to the sixth floor, with a total length of more than 50 meters; the project also features the largest curtain wall in Asia, the largest digital cinema in the country, and the largest business district in Xidan dining area and the largest cosmetics supermarket in Beijing. Among them, the digital cinema alone occupies more than 10,000 square meters, there are as many as 13 movie screening halls, and the dining area also occupies 20,000 square meters. It makes up for the lack of comprehensive commercial supporting facilities such as catering and entertainment in the business district.

N06 Yansha Friendship Mall - famous for its sky-high-priced goods

In 1992, Yansha Mall was built in a wheat field. The shelves full of sky-high-priced goods quickly became famous among the rich. , and the well-known Lufthansa business district was formed.

In the eyes of many people, Beijing Yansha Friendship Mall itself is like a luxury product, so much so that there is a popular saying among mass consumers: "If you want to understand the lives of the world's richest people, go to Yansha Check out the mall. ”

Beijing Yansha Friendship Mall was established as a joint venture in 1993. It was the first Sino-foreign joint retail commercial enterprise approved by the State Council to open in China. Because of this, its vitality was much stronger than many state-owned department stores at that time. The Yansha Mall main store has a construction area of ??40,000 square meters and a business area of ??22,000 square meters. Together with the surrounding famous five-star hotels such as Kempinski, Kunlun, and Great Wall, it forms a high-consumption business circle in the Jingdong area.

Among the imported goods that account for 30% of Lufthansa Mall, international brands are also everywhere, including French cosmetics, Swiss watches, Japanese household products, and American office series. Ten major luxury brands have settled in Lufthansa, including Cartier, Ermenegildo Zegna, WMF, Giaenchy, Lancel, Canali, Pal Zileri, Montegiappa, Trussardi Jeans, etc. It also operates 100,000 kinds of high-quality products in 400,000 colors and specifications. Almost all the high-quality products with well-known domestic brands have a place in Lufthansa.

Lufthansa has always appeared as a high-end department store. In recent years, with the adjustment of business strategies, more and more international luxury brands have entered Lufthansa Mall. It's just that today, when luxury goods businesses are blooming everywhere, Lufthansa's reputation has long surpassed that of the mall itself.

NO7 Saite Shopping Center - the first luxury goods business

1990 was the first year that luxury goods entered the Beijing market. In August of this year, Guomao Mall opened for business, and 4 months later, Scitech Shopping Center opened. Strictly speaking, Scitech is no longer a so-called luxury consumption place, but it is the first to introduce the business model of brand stores to engage in retail business in Beijing, and has become a famous shopping mall in Beijing that mainly provides high-end goods and services. Modern shopping place. It should be said that the significance of Seth is that it has taken the first step in Beijing's business from scratch and accelerated the awakening of people's business awareness.

When the Saite Shopping Center opened, the prices on its shelves really surprised Beijingers in 1992: a British Rolex watch cost 155,000 yuan, a German Montblanc fountain pen sold for 7,900 yuan each, and Chaozhou, Guangdong The drawn yarn embroidered tablecloth costs 1 million yuan! Today, more than ten years later, this may not be a big deal, but at that time, one of the driving forces for many consumers to visit Seth was to see what the things behind the astronomical figures looked like.

These numbers are not the only things that can be changed. Before Seth, Beijingers and even Chinese people had never enjoyed a shopping environment and service with a smile. But more than ten years later, many of the above-mentioned services have already appeared in major shopping malls in Beijing. In the past ten years, with the advent of luxury shopping malls, Seth's monopoly has long been broken.

The north gate of Dorset has been transformed after its successful bid for the Olympic Games, but today Dorset has gradually faded out of the sight of "luxury consumption". Faced with the pressure from international retail giants, Beijing's retail operators and public opinion are probably paying the most attention to land grabs, and price is no longer the focus of debate.

NO8 Oriental Xintiandi - The grade is increasing day by day

The Oriental Xintiandi shopping mall developed by Li Ka-shing covers an area of ??more than 120,000 square meters. It is one of the largest shopping malls in Asia and has now developed into Well-known brands have "planted their flags" in Beijing, making Wangfujing an upstart consumer. As a comprehensive large-scale shopping mall, Oriental Xintiandi has presented a new situation in terms of men's and women's clothing, jewelry, luxury watches, catering and entertainment facilities since 2005.

The upgraded second district of Oriental Xintiandi provides a new area for Beijing’s luxury enjoyment, with the world’s largest Omega flagship store, Cerruti 1881 flagship store, Iron Lion flagship store and Trussardi, Miss More than 40 brand flagship stores, including Sixty, Costumeuomo, Tommy Hilfiger, Gieves & Hawkes, etc., have opened in the area.

In addition, Shisheido, SKⅡ, the country's first H2O flagship store for beauty/personal care products; Asia's largest diamond "Hengxin Diamond Palace" for the jewelry industry; automobile showrooms including Rolls Royce, Lamborghini, Audi, VW exhibition hall, etc.; and the first experiential technology exhibition hall "Sony Dream" in Asia except Japan.

And a world-class jewelry and watch area - "Zuncui Time Villa" - will be set up on the UG floor of Grand Hyatt Oriental Hotel to shape the platform level of Oriental Plaza into a high-end hotel targeting company CEOs. The consumer area - "Sky Avenue" provides unique top brand showrooms and high-end restaurants for the professionals working in the Oriental Plaza office buildings and high-end consumers in other areas of Beijing.

The successive opening of flagship stores of various brands means that the second district of Oriental Xintiandi, which features top international fashion brands, will become another high-end fashion center in Beijing. It is reported that these stores will keep pace with international fashion, and new high-end fashion products that appear in Paris and Milan every year will also appear in stores in Beijing.

Most of the people who shop at Oriental Plaza are white-collar workers. Earlier, based on its positioning and investment promotion, Oriental Plaza had not many first-tier brands, mainly second-tier and secondary-tier brands. But now the positioning of Oriental Plaza brands has been raised a lot, such as Omega, Cerruti, Iron Lion, etc. The reporter found that many of his brands have been raised in real terms compared to five years ago