How to write the promotion plan?

How to write seven articles about the promotion planning scheme?

How to write the promotion plan is the norm? Good event planning will definitely pay attention to the audience's participation and interaction. Below I will bring you how to write a promotion plan, I hope you will like it.

How to write the promotion plan 1 I. Preface

Due to the large population, rapid economic growth and rising demand for residents' self-awareness, China has become the world's largest cosmetics market with future growth potential and scale, and within 20 years, it has become one of the world's four largest cosmetics production and sales countries. Statistics show that the sales of cosmetics market in China increased by 23.8% annually, reaching 4 1% in the highest year. In recent years, demand has continued to grow, but there has been no substantial change. It is estimated that the cosmetic market in China will still maintain an average annual growth rate of 65,438+03% in 20 years. China's cosmetics market still has a lot of room for development.

From the perspective of product demand structure, China's vast territory and multi-level population composition make the demand for high, medium and low-grade products at home and abroad strong, among which the mid-range products show good market prospects. At the same time, the geographical differentiation of cosmetics consumer groups is obvious: big cities take well-known brands and high-end products as the mainstream, serving white-collar workers or some high-end consumers; Middle and low-grade products are sold in small and medium-sized cities or low-income classes, and most of them are accepted by rural consumers, with a large number and a wide range.

From the perspective of consumer psychology, Chinese consumers are becoming more and more rational in the face of diversified cosmetics. Monitoring data show that 65% of customers accept new products through their own detailed understanding, 30% are recommended by beauticians, 27% are introduced by friends, and 28% are encouraged to buy through advertisements. It can be seen that customers now believe in themselves more and more, and the psychological feelings brought by buying cosmetics are greater than the cosmetics themselves, and consumption is increasingly becoming a spiritual enjoyment.

Second, the purpose of market research

1. Seek new market space for Kans cosmetics through market research.

2. Understand the competition status and characteristics of the cosmetics industry through market research.

3. Understand competitors' competitive strategies and operating modes through market research.

4. Understand consumers' consumption habits and preferences for cosmetics through market research.

5. Understand consumers' understanding of Kans cosmetics industry through market research.

In a word, the most fundamental purpose of this survey is to truly reflect the competition in the cosmetics market and provide scientific basis for Kans brand to expand its market.

Third, the content of market research

1. Macro market survey

(1) cosmetic trends and market structure around Civil Affairs College in Yuhua District, Changsha;

(2) the development and market space of cosmetics market;

(3) Analysis and research of major cosmetic enterprises.

2. Product survey

(1) Consumer's evaluation of current cosmetics;

(2) consumers' preference for product texture;

(3) Consumer's requirements for product mix;

(4) Consumer's trend and preference for product color;

3. Purchase behavior survey

(1) Consumers' use frequency and purchase pattern of cosmetics; (including the type, quantity, place and time of purchased products, etc. )

(2) Consumer purchasing psychology; Whitening, fashion, conformity, etc. )

(3) the purpose of purchasing the product; (for personal use, a gift from a friend)

(4) Consumers' brand awareness of cosmetics (including brand indifference and brand loyalty, etc.). ).

4. Types of buying behavior

(According to product involvement and brand difference)

(1) Complex purchase behavior;

(2) diversified purchase behavior;

(3) Habitual purchase behavior;

5. Investigation of influencing factors

(1) The influence of store atmosphere and product decoration on consumers' purchase;

(2) The most important factor affecting consumers' purchase consideration;

(3) The influence of brand on consumers' purchase;

(4) the influence of price on consumers' purchase;

(5) The influence factors of shopping guide on consumers' purchase.

6. Competitor survey

(1) Consumers' cognition of competitors' basic situation;

(2) consumers' understanding of competitors' products;

(3) Consumers' acceptance of competitors' prices;

How to write a promotion plan 2. Theme of the event

Thanks for having you.

Two. Subtheme

Thanks for the meeting

III. Purpose of the activity

1. Strengthen the sales of the company's chain stores and increase the operating income;

2. Strengthen corporate awareness and enhance the brand of chain stores;

3. Celebrate Thanksgiving.

Fourth, the significance of the event.

There are all kinds of parties, such as family parties, friends parties and lovers parties. A good opportunity for friendship, affection and love gathering. As a grand festival, a big meal is essential. Western food is the main food in China. During the publicity period, the company can promote corporate culture, enhance the brand of chain stores and strengthen corporate visibility.

Verb (abbreviation of verb) activity content

Carry out thanksgiving activities in chain stores, display chain store signs in conspicuous positions, decorate the hotel, and place gifts in every position of the hotel. Every customer who enters the store presents a small gift, launches a big meal and its preferential activities.

Activity form of intransitive verbs

1, put a number on each gift, and when the customer has a meal, the waiter will come forward and let the customer draw lots, which one to send;

2. Customers who come in for dinner will send small gifts marked with the company logo (in cooperation with other businesses);

3. Make leaflets, which can be cut within the paper range of preferential activities and can be equivalent to coupons;

4. The kitchen will launch a special menu, which is divided into: delicious package, couple package, children package, family package and so on. , and make relevant posters and leaflets for publicity (you can get a special coffee coupon when ordering food);

5. booking;

6. All employees in chain stores must wear orange to strengthen the festive atmosphere;

7. Make simple arrangements in the restaurant, strengthen the cheerful and lively atmosphere of the restaurant, and it is important to make customers feel festive;

8. Carols are played in restaurants.

How to write a promotion plan? With the help of Singles Day consumption, Singles Day is catching up with the peak sales season before the Spring Festival, and a series of activities are launched to make consumers feel surprised as long as they buy, so as to achieve the purpose of improving sales performance in the peak season.

I. Theme of the event

_ _ Singles have many surprises. Congratulations on the New Year's gift.

(1) Surprise 1: 1+ 1 Shopping, affordable and affordable.

During the activity, customers and their relatives and friends (at least two people and at most three people) can shop together on the same day during the activity, and they can enjoy the group purchase discount with the shopping receipts of more than two people. The preferential way is that everyone can enjoy the special discount of "100__ cash" (the shopping receipts of two people can enjoy the group purchase treatment together). Customers can be encouraged to pull their relatives and friends to the shopping mall.

(2) Surprise 2: Shopping is a pleasure, a seven-day trip to Hong Kong.

During the 1. activity, customers who spend 50__ at one time can get free raffle tickets at the cashier to participate in the lucky draw;

2. When you receive a lottery ticket, you will receive one ticket every 50__, and the amount exceeding 50__ will be calculated as a multiple of 50__ (the part with insufficient multiple will not be calculated, such as 100 _- 149 _ _), and so on, with a maximum of five tickets;

3. The lottery is an open lottery, and its prizes are set as: a seven-day trip to Hong Kong (only the expenses normally charged by the travel company are borne, and other expenses are taken care of by themselves);

4. This activity will be announced after the event, and the travel time will be arranged separately;

Finally, there will be _ _ lucky customers.

(3) Surprise 3: Consumers can participate in the above three activities at the same time.

(4) Surprise 4: Good things are sold cheaply, and special prices are given to you every day!

According to different people, different times and different characteristics, we will have special sales of goods, small and large. Students' clothes can be sold on Saturday and Sunday, and men's clothes, women's clothes, old-age clothes, underwear and baby clothes can be sold in turn from Monday to Friday.

You can't participate in one or three activities to participate in this activity.

Second, the layout inside and outside the field

We should carefully decorate the inside and outside of the venue to create a festive, lively, traditional and folk holiday atmosphere, and fully highlight the strong holiday atmosphere of Singles Day and Spring Festival.

A classical gatehouse was set up outside the venue, and red couplets were made. The front of the gate was painted with a huge amount of ink, with the words "Happy New Year" in the middle on a red background, and pictures of golden couples celebrating the New Year on the left and right sides. There was a big word "Fu" in the center of the door.

Two diamond-shaped boxes were made in the venue, with "Happy New Year" written in black on them and tassels below. Buy two big dogs and hang them on the stage on the second floor. In addition, flags should be printed, and the colors of the flags should be consistent with the inside and outside of the venue, so as to unify the images from top to bottom, inside and outside, and the whole shopping mall will form a peaceful and prosperous scene.

How to write a promotion plan? 4. Purpose of the activity:

The peak sales season value is 3. 15, which aims to find _ _ old users, highlight the brand advantage of _ _ integrated stove industry leader and the highest market sales, consolidate the brand loyalty of old users, increase word-of-mouth publicity and stimulate a substantial increase in sales!

Second, the theme of the event:

Looking for _ _ old users, family service to send around-grateful users, passionate gifts, enthusiastic service!

Third, the activity time:

March 1, 20__ —— March 15.

Four. Activities:

Inspiration from searching for relatives-Dear, where are you? Since you became attached to _ _, we have been caring about you! _ _ integrated stove, _ _ the search for relatives has begun! Looking for _ _ old users, family service sent to send!

1, "Go home" courtesy from family.

During the activity, old users "go home" to visit the integrated stove shop, register with valid purchase vouchers and give a beautiful gift!

2. Gratitude transmission: family service

During the activity, old users "go home" to visit the integrated stove shop, and after registering with valid purchase vouchers, they will also receive free home maintenance service for half a year!

3. Surprise Delivery: User Ambassador

During the activity, the old users "went home" and visited the _ _ integrated stove store. According to the valid purchase vouchers provided, they are the three oldest users in our store, and they were also awarded the title of "User Ambassador", and presented with a certificate of honor and a beautiful stainless steel juicer worth 388 yuan! You can also enjoy the special discount of "User Ambassador" when you buy again!

(Dealers can adjust the number and scope of rewards according to local market conditions. )

4, buy and send: value-for-money gift package

During the activity, old users "go home" to visit the _ _ integrated stove store, buy or bring friends to buy _ _ integrated stove again, and give away a bite of 199 yuan _ _ high-grade fine iron pot, a high-grade stainless steel steamer with a value of 199 yuan _ _ and a fine stainless steel juicer with a value of 388 yuan!

5, lucky delivery: lucky draw

During the activity, anyone who pays the full amount of _ _ integrated stove can also participate in the "Lucky Wheel" activity and have the opportunity to win the _ _ integrated stove lucky prize!

First prize: Hongyun Award, 1-20__ yuan directly returned to cash-filled red envelopes! ! Second prize: lucky prize, two prizes-exquisite stainless steel double water tanks and a set of copper faucets!

Third prize: happiness prize, 3 places-a beautiful stainless steel juicer!

Fourth prize: Lucky Award, 10-a _ _ exquisite stainless steel steamer!

How to write a promotion plan? 5. Overall objective

Through Christmas and New Year's Day activities, we can expand the company's popularity and influence, enhance the feelings with customers, and guide the catering consumption of residents in nearby areas, thus obtaining certain economic and social benefits.

Second, the planning content

(1) Christmas and New Year's Day activities

1, smash golden eggs

Date: June 20th, 65438+1October1-June 20th, 65438+1October 8th.

Time: noon 1 1 till 12, and evening 17 till 20: 00.

Venue: North Hall of the Hotel

Form:

(1) Entertainment activities stimulate room catering consumption.

(2) New Year's Day publicity arrangements

Radio, radio, newspapers, WeChat, Weibo, city leaders to promote.

1. Media: Lianyungang Morning News, United Daily News, Lianyungang Radio and Television, flyers, WeChat, Weibo, etc.

2. Publicity methods: event introduction, news follow-up reports, special reports, recorded reports of events, graphic reports of the venue, etc.

3. Publicity time: 65438 in 20__+24 February-65438 in 20 _ _+18 October.

4. Publicity frequency:

(1) Newspaper: Lianyungang Morning Post makes an announcement, and each activity is introduced separately. The joint news was released once, and the total number of news reports and live photos released was six times.

(2) Lianyungang Radio and Television: With the theme of "Christmas Makeup Party", the program of Lianyungang Navigation Hotel was launched, 6 times a day, each time 15 seconds.

(3) The hotel WeChat public platform broadcasts relevant news, introduces the overall situation, and cooperates with at least 10 publicity pictures.

(4) Introduce an activity in the form of a news announcement, and conduct interval publicity in advertising time every day from February 25, 20 _ _+ 10/October 9, and follow up the preparation of the activity for two or three times, and make a special report after the live recording of the activity.

(5) Print 10000 leaflets and distribute them all over Lianyungang.

(6) Mass SMS promotion for high-end customers.

(7) Making city LED advertisements and rolling for 20 months.

How to write a promotion plan? Christmas and New Year's Day are good promotion opportunities for hotel catering department. In order to improve the hotel's popularity and increase its turnover, the Christmas and New Year's Day promotion activities of this catering department are now formulated.

I. Name of the event:

Double Thanksgiving Day and Reward Month-Christmas and New Year's Day Promotions in Grand Hotels

Second, the activity time:

65438+February 25th-65438+1October 20th

Third, the way of publicity activities:

1.x booth -2 (same size as before)

2. Light box advertisement-1 (as big as before)

Four. Activities:

Activity 1: All customers who come to our hotel for dinner will be given a beautiful fruit bowl.

Activity 2: "Discount Free Travel" (except consumption of tobacco, alcohol and seafood)

Activity 3: Birthday guests enjoy a 28% discount, and give longevity noodles and exquisite gifts.

Activity 4: On Christmas Eve, Christmas Day and New Year's Day, all dining guests can enjoy the complimentary promotional activities once they spend (the quantity is limited, and they can enjoy the corresponding complimentary activities when they spend more than one order).

Spending up to 4000 yuan/table1a car DVD in 200 yuan.

Spend more than 2,500 yuan/table, and get a 800 yuan silk quilt as a gift.

Consumption per table1A free electronic scale from 50 yuan, worth 150 yuan.

Each table consumes 100 yuan and gives away vouchers with a value of 100 yuan.

Customers who come to our hotel for consumption can get a computer vacuum cleaner or a pot of small plants on each desk.

Activity 5: Develop banquet etiquette.

Those who successfully book the banquet and pay the required deposit in the month of the event can enjoy the event of hotel booking the banquet and sending etiquette.

In the banquet hall on the first floor, we reserved a set of 500 yuan's gauze curtain and wool carpet aisle, and gave away more tables with a value of 10.

In the banquet hall on the second floor, a set of gauze curtain, Avenue of Stars and lighting guide for 20 yuan was reserved for more than 20 tables.

Activity 6: Membership Gold Card for sale (this activity is valid for a long time).

The stored value card is 65,438+00,000 yuan, or you can enjoy a 20% discount on hotel catering consumption (except for consumption of tobacco, alcohol, beverages and seafood, except for banquets, meetings and team consumption).

Note: You can only select one of activities 2, 3 and 4. Three activities cannot be carried out at the same time.

How to write a promotion plan? 7. Origin of the activity

June 1 day is International Children's Day every year. On this day, in order to express congratulations to their children, many parents will take their children shopping. However, children's consumption has many particularities, so shopping malls should seize this opportunity and do a good job in public relations propaganda.

Second, the activity time

May 27th-June 5th.

Third, the theme of the event

Learning and playing are very interesting.

Fourth, promote public relations activities.

Activity 1: During the period from May 27th to May 3rd1,anyone who has shopped all over 200 yuan in this mall can get a free ticket to the local children's park or other amusement parks with the shopping receipt.

Activity 2. During the activity, anyone who has bought all the tickets in 200 yuan in this mall will get a free training opportunity to participate in the summer computer summer camp.

Operation method:

1. Get a data card with the receipt, and fill in the relevant information of children (age between 8- 14): name, age, school and contact number; One small ticket is limited to one.

2. Put the information card into the box set up in the mall.

3. The mall draws 60 places and informs parents to receive the training certificate. Specific draw time: June 5th afternoon 13: 00.

4, summer vacation, with the training certificate to the relevant computer training institutions for a week of training.

Activity 3: While promoting children's products such as toys and children's clothes, we should also focus on the sales of women's clothes and leather shoes in spring and summer.

Verb (abbreviation of verb) matters needing attention

1. The first event must be notarized, and the event can be jointly held with the garden; The admission fee for this activity can be controlled at around 10 yuan/person, which is equivalent to a 15% discount on goods.

2. The training time of the second activity can be controlled within one week, and this activity can be jointly organized with local computer training departments, who are responsible for training; According to 100 yuan/person, the training fee is calculated, and the whole activity is 6000 yuan; In order to reduce expenses, free venues can be provided for training units in the field to conduct on-site consultation and distribute publicity materials. Let the training unit provide free training places through mutual benefit.