Traditional Culture Encyclopedia - Hotel franchise - Brief introduction of Beijing Capital Tourism Group Co., Ltd.
Brief introduction of Beijing Capital Tourism Group Co., Ltd.
The hotel industry will form a management system that conforms to international practice and is reasonably configured with high, middle and low grades. Including nearly 10 five-star luxury hotels managed by Beijing Hotel, VIP Hotel, Kempinski and other brands, dozens of three-and four-star mid-range hotels managed by BTG after the founding of the People's Republic of China, and nearly 100 budget hotels managed by Home Inns and Xinyandou, so that the total number of hotels invested and managed by BTG Group exceeds 100.
The travel agency industry will take nearly 100 branches of China Kang Hui Travel Agency in China and more than 100 marketing outlets of Shenzhou Travel Agency in Beijing as the foundation, and form a reception system centering on Beijing and radiating major tourism markets at home and abroad.
The catering industry will give full play to the advantages of well-known time-honored catering brands and more than 200 chain stores, and gather well-known brands such as Quanjude, Donglaishun, Fangshan, Fengzeyuan, Sichuan Hotel and Judehuatian.
The automobile service industry has more than 8,000 operating vehicles, and has a relatively complete comprehensive service system such as automobile sales, automobile maintenance, automobile rental and oil supply.
The tourism business will highlight the brand advantages of Yansha, further integrate the characteristic tourism business resources such as Yansha Friendship Mall, Gui You Building, Jinyuan New Yansha Mall, Yansha Outlets Shopping Center and Antique City, and establish a high-end shopping system with international level.
The industry of scenic spots will focus on the development of resources, forming an organic connection between tourist sources and tourist destinations.
The exhibition industry will give full play to the resource advantages of Beijing exhibition halls and hotel exhibition facilities, and maximize the overall benefits of exhibition market development and reception services.
Tourism training will make full use of the Group's resource advantages, rely on BTG Group Training Center and Postdoctoral Research Center, strengthen cooperation with domestic and foreign enterprise groups and training and educational institutions, and establish a brand training system to train professionals at all levels for BTG Group and tourism industry.
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