Traditional Culture Encyclopedia - Hotel franchise - The Course of Dingshanmei Integrated Ceiling
The Course of Dingshanmei Integrated Ceiling
The company invested 30 million yuan to start building a new factory building, which will cover an area of more than 20,000 square meters after completion.
June 5438, 2005+10 month
The board of directors decided to enter the integrated ceiling industry, and the brand "Dingmei" was born!
June 5438, 2007+10 month
The company's sales outlets have reached more than 30, taking the first step in domestic marketing.
March 2008
Dingshanmei introduced advanced ceiling production equipment, and at the same time, after careful design by professional designers, it launched 180 kinds of artistic ceilings in one fell swoop. At the same time, the new direction of "personalized ceiling" is put forward to meet the increasingly personalized demand of consumers for ceiling products. "Personalized ceiling" originated from the integrated ceiling, which is higher than the integrated ceiling, creating a precedent for ceiling customization in the industry and establishing the position of the leader of Dingshanmei art ceiling industry in one fell swoop.
August-September 2009
Ding Shanmei held four national shopping guide meetings in Fuzhou, Rizhao, Dalian and Jiaxing, and conducted systematic training on store terminal sales.
165438+20091October
Ding held a year-end summary meeting, mainly to establish the standards of enterprise management, standardize the workflow and raise the management level to a new level.
June 438+00, 2065
Dingshanmei introduced a strategic consulting company, and Quanzhou carried out a new rectification of Dingshanmei brand, carried out a new logo design, and upgraded the brand according to international standards.
July 438+00, 2065
Ding successfully reached a strategic cooperation agreement with Industry-University-Research Base of National Environmental Photocatalytic Engineering Technology Research Center of Fuzhou University in Zhejiang Province to jointly develop photocatalytic technology products.
August 20 10
Dingshanmei's own brand 20 10 National Excellent Franchisee Conference was held in Shimao Garden Hotel, Jiaxing. Leaders of Wangdian Town Government, Municipal Science and Technology Bureau and Municipal Bureau of Technical Supervision attended the meeting. At the same time, Ding Shanmei is the first in the industry to introduce the first purification product-photocatalytic lamp, which has the functions of removing odor and decomposing formaldehyde, and is an ideal companion for bathrooms.
20 10 65438+ February
Ding Shanmei formally signed a contract with Kai Chuang, a well-known design company in the industry, and put forward the concept of purifying the ceiling, which also marks that the image design of Ding Shanmei will take a new step.
20 10 65438+ February
After two years' research, Dingshanmei introduced the patented three-dimensional ceiling, which completely broke the plane bottleneck of the ceiling, solved the problem of irregular production and processing of the ceiling, and attached the exclusive regional agency model of patented technology. It is predicted that 20 1 1 will revolutionize the integrated ceiling.
June 20 1 1
The number of Dingshanmei purification ceiling stores exceeded 300, and the layout of national outlets was initially completed. 1, light up your home life, make "top beauty" ceiling your glory, and "top space, perfection" is our unremitting pursuit.
2. Team spirit makes a century-old enterprise, and innovative spirit ensures the sustainable development of the enterprise.
3, "initiative, timeliness, patience, enthusiasm, sincerity" cross policy, five-star service to ensure that you buy not only the best products, but also the joy and happiness of life. Business objective: actively return the majority of investment franchisees and create industry standards with first-class manufacturers.
Strategic goal: be professional, single-minded and concentrate on creating the best beauty, become the first-line brand of personalized ceiling industry, and realize the self-reliance and self-improvement of independent national brands.
Brand positioning: leading in quality and building a first-class brand.
Brand concept: focus on quality and know more about life.
Development concept: not big, but strong.
Marketing concept: successful mode, shared by all, harmonious development and win-win situation.
Service concept: service is no small matter, and true feelings will never change.
Design concept: top space, perfect.
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