Traditional Culture Encyclopedia - Hotel franchise - Advantages and disadvantages of hotel self-management model
Advantages and disadvantages of hotel self-management model
Under the general environmental trend, the hotel management focuses on self-help, trying to improve its operating conditions in various ways and strive to enter the upstream state. Hotel business is nothing more than location, people flow, communication channels and other factors.
The advantage of the hotel's self-management is that it can develop freely, be flexible and changeable, fight price wars and customize its own publicity strategy. Now all walks of life are facing this survival problem, and business is difficult to do. The more difficult it is, the more it is necessary to do things well and publicize them.
Moreover, in the usual business process, we can refer to the practice of chain hotels and set up a membership model. You can add the guest's WeChat, and the guest can book in advance through WeChat to improve the user's stickiness. Another advantage is the price war, which can make good use of such a huge advantage to improve the occupancy rate.
Low prices will naturally make more people have the desire to choose. The so-called small profits but quick turnover, low profits and high sales will naturally make money. The price is lower than others, and the service is better than others, highlighting the advantages. The hotel is completely free to price, which can be adjusted freely according to the off-season and peak season of the hotel.
If you join a hotel, you can't change the price at will, because it needs to follow the competition terms. Once the franchisee has a price war, it may directly affect the price of the entire hotel brand. In addition, flexible services can be provided, mainly referring to the experience of staying, the attitude of waiters and so on.
You can provide laundry and socks washing service for guests. In short, find that you can do more for your customers. The more you do, the more customers you can win. You can create better service under the conditions as much as possible. The service is meticulous, which makes every customer feel sincere.
In a word, hotels have their own advantages and disadvantages. According to their own actual situation, some well-run self-operated hotels are also very good, absolutely independent, flexible in operation, considerate to customers, and have gained a steady stream of tourists.
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