Traditional Culture Encyclopedia - Hotel franchise - What problems may occur in the display of goods in convenience stores?

What problems may occur in the display of goods in convenience stores?

Chocolate can also be placed on the shelf opposite the cashier. It is forbidden to purchase goods with the same product, specification and price, otherwise the goods in the store will compete with each other and the imported food will be placed separately. The location must be obvious as a characteristic area. For example, halal food is placed in a separate area. Convenience store shelves pay more attention to refinement and display requirements are higher. Small bottles are placed on it, and sausages, buns and commodities are displayed vertically, from small to large. Only in this way can we have enough competitive strength to survive. 1, normal convenience store shelves are not displayed by manufacturers. Normal convenience store shelves refer to single-sided wall shelves and island shelves, which display more things. Red wine, foreign wine and other high-grade wines are generally placed in the wine cabinet near the cashier, while jelly is generally placed on the normal shelves near the cashier, mainly on the counter table, which destroys the overall layout of commodity display. 2. Cheap and low-profit goods are displayed on the bottom shelf. The bottom shelf displays daily necessities or low-profit goods, with common specifications in the middle and larger bottles below. The golden position displayed on the shelf is very profitable. Other cocktails and small wines are displayed vertically according to taste, and special products imported from special exhibition areas should be placed in special areas or on the end shelves opposite the cashier. Bagged candy can be placed in the pendant area, which is the display area of the convenience store. These areas can not be used by manufacturers to promote the display of goods, because the display made by manufacturers seriously affects the reasonable categories we choose to display, and also affects the appearance, so there is a lot of room to play. Pay attention to the difference between the price band and before. 6。 3. In fact, it is not completely suitable for convenience stores. Many display methods are outdated and cannot meet the needs of convenience stores now, mainly including various machines, and can also be placed behind the checkout counter. The great difference between supermarket shelf display and convenience store shelf display lies in. Why are you showing these things? Think for yourself. We can't completely copy the commodity structure of the supermarket, nor can we completely refer to the commodity display on the supermarket shelves. Simple liquor is put on the shelves, and the shelves in the cashier area are the focus. Small packaged goods such as candy are generally placed at the checkout counter. Cheap red wine is generally placed on the top of the general shelf wine area, high-priced goods and self-operated goods are displayed in the cashier area, homemade food is generally placed in the service area, and the rest are placed in a single can of beer. Second, the vertical display of single cans and 6 packs. There are 6 packages of shopping malls and large supermarkets on the penultimate floor. The above are the basic things displayed in convenience stores, but the display in many stores is still more or less problematic. These problems need to be taken seriously by convenience store operators, such as too many categories of goods, box lunch, all kinds of homemade drinks and so on. 4. Display of alcohol and tobacco back cabinets Cigarettes in alcohol and tobacco drinks are generally placed under the alcohol and tobacco cabinet at the checkout counter, or under the checkout counter, or in the cabinet above the checkout counter. Good wine. In beer, the glass bottle is placed at the bottom. The rest of the shelves are placed in two ways, for convenience store storefronts. Common ones such as Guandong cooking, big brands.